Category: Life
Problem description:
What is the best way to match colors in design
Analysis:
Web page color matching skills
Beginners who make web pages may be more accustomed to using some beautiful pictures as the background of their web pages. However, if you browse large commercial websites, you will find that they are more White, blue, yellow, etc. are mostly used to make the web page look elegant, generous and warm. More importantly, this can greatly speed up the speed at which viewers open web pages.
Generally speaking, the background color of a web page should be softer, plainer, and lighter, coupled with dark text to make it look natural and comfortable. For a more eye-catching visual effect, use a darker color for the title. The following is my experience in matching the background color and text color of web pages when I was making web pages and browsing other people's web pages. These colors can be used as the background color of the text or the background color of the title. When paired with different fonts, there will definitely be something Nice effect, I hope it will be useful to everyone when making web pages.
BgcolorΚ〃#F1FAFA〃————The background color for the main text is good and elegant
BgcolorΚ〃#E8FFE8″————The background color for the title is good
< p> BgcolorΚ〃#E8E8FF〃————The background color for the main text is better, and the text color is blackBgcolorΚ〃#8080C0″————It is better to use yellow and white text on it
BgcolorΚ〃#E8D098〃————It is better to have light blue or blue text on it
BgcolorΚ〃#EFEFFDA〃————It is better to have light blue or red text on it
< p> BgcolorΚ〃#F2F1D7〃————It is elegant with black text, and if it is red, it will look eye-catchingBgcolorΚ〃#336699″————It looks better with white text
BgcolorΚ〃 #6699CC〃————It looks better with white text and can be used as a title
BgcolorΚ〃#66CCCC〃————It looks better with white text and can be used as a title
BgcolorΚ〃#B45B3E 〃——-It looks better with white text, and can be used as a title
BgcolorΚ〃#479AC7〃————It looks better with white text, and can be used as a title
BgcolorΚ〃#00B271〃— ——It looks better with white text, and can be used as a title
BgcolorΚ〃#FBFBEA〃————It looks better with black text, usually as the main text
BgcolorΚ〃#D5F3F4〃———— It looks better with black text, usually as the main text
BgcolorΚ〃#D7FFF0〃————It looks better with black text, usually as the main text
BgcolorΚ〃#F0DAD2〃————With black The text looks better and is usually used as the main text
BgcolorΚ〃#DDF3FF〃——It looks better with black text and is usually used as the main text
Light green background with black text, or white background with blue Both colored text are eye-catching, but the former highlights the background and the latter highlights the text. A red background with white text, and a darker background with yellow text are very effective.
This article is just an introduction. You can use your imagination to match more innovative and eye-catching colors to make the web page more attractive
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Today, the Internet is getting closer and closer to our lives, and online surfing has gradually become an indispensable part of our lives. The online world is colorful, and a large number of excellent and beautiful web pages have emerged. The presentation of a large amount of network information is nothing more than text, images, Flash ***, etc. Among them, text is the most important design element in a web page.
For beginners in web design, it is particularly important to understand and master text layout design in web design. The author would like to talk about his personal opinions below.
Formatting of text
Font size, font, line spacing
Font size can be calculated in different ways, such as points#quotel.quoter# or pixels ( Pixel). Because printing based on pixel technology needs to be converted to points, it is recommended to use points as the unit.
The most suitable font size for displaying the main text of a web page is about 12 points. Many comprehensive sites now usually use a font size of 9 points due to the large amount of content that needs to be arranged on one page. Larger fonts can be used for headings or other areas that require emphasis, and smaller fonts can be used for footers and supporting information. It should be noted that small font sizes tend to create a sense of integrity and refinement, but are less readable.
Web designers can use fonts to more fully embody the emotions being expressed in their designs. Font selection is an emotional, intuitive act. However, no matter what font you choose, it must be based on the overall design of the web page and the needs of the viewer. For example: bold fonts are strong and powerful, with masculine characteristics, and are suitable for content in the machinery, construction industry, etc.; thin fonts are elegant and meticulous, with feminine characteristics, and are more suitable for content in clothing, cosmetics, food and other industries. On the same page, if there are fewer types of fonts, the layout will be elegant and stable; if there are many types of fonts, the layout will be active and colorful. The key is how to grasp this proportional relationship based on the page content.
From the perspective of enhancing platform independence, it is best to use the default font for text content. Because the browser uses the font library on the local machine to display the page content. As a web designer, you must consider that most browsers only have three font types and some corresponding specific fonts installed on their machines. The font you specify may not necessarily be found on the viewer's machine, which brings great limitations to web design. The solution to the problem is: where it is really necessary to use special fonts, the text can be made into an image and then inserted into the page.
Changes in line spacing can also have a big impact on the readability of text. In general, line spacing settings close to the font size are more suitable for body text. The normal ratio of line spacing is 10:12, that is, if the characters are 10 points, the line spacing will be 12 points. This is mainly due to the following considerations: Proper line spacing will form an obvious horizontal blank band to guide the viewer's eyes, while excessive line spacing will cause a line of text to lose good continuity.
In addition to its impact on readability, line spacing itself is also a highly expressive design language. In order to enhance the decorative effect of the layout, line spacing can be consciously widened or narrowed to reflect unique aesthetic interest. For example, widening the line spacing can reflect a relaxed and relaxed mood, and is appropriate for entertaining and lyrical content. In addition, through careful arrangement, wide and narrow spacing can coexist, which can enhance the spatial hierarchy and flexibility of the layout and show unique ingenuity.
Line spacing can be set using the line-height attribute. It is recommended to use points or a percentage of the default line height as the unit. For example: {line-height: 20pt}, {line-height: 150%}.
Overall arrangement of text
The main text part of the page is a group composed of many individual words arranged. It is necessary to give full play to the role of this group shape in the overall layout of the page. From an artistic point of view, font itself can be regarded as an art form, which has a great impact on people's personality and emotions. In web design, the processing of fonts is as critical as the processing of other design elements such as color, layout, graphics, etc. In a sense, all design elements can be understood as graphics.
1. Graphicalization of text
Fonts have two functions: one is to realize the function of word meaning and semantics, and the other is aesthetic effect. The so-called graphicalization of text means emphasizing its aesthetic effect, expressing symbolic text as graphic elements, and at the same time strengthening the original function. As a web designer, you can either set fonts in a conventional way or design them artistically. No matter what, everything should revolve around how to achieve your design goals better.
Graphicalizing and imaging text can express deep design ideas in a more creative form, which can overcome the monotony and plainness of web pages and impress people.
2. Overlay of text
The overlay between text and images or between text and text can produce a sense of space, jumping, transparency, noise and narrative, thus becoming an active part of the page. , eye-catching elements. Although the overlay technique affects the readability of the text, it can create a unique visual effect on the page. This technique of expression, which does not pursue readability but deliberately pursues "noise", embodies an artistic trend. Therefore, it is not only widely used in traditional layout design, but also widely used in web design.
3. Title and text
When arranging the title and text, you can first consider arranging the text into two columns, three columns or four columns, and then place the title. The purpose of dividing the text into columns is to gain space and flexibility on the page, and to avoid the rigidity of the columns and the singleness of the title insertion method. Although the title is the title of the entire paragraph or article, it does not necessarily have to be placed at the beginning of the paragraph. It can be arranged in the center, horizontally, vertically or on the side, and can even be directly inserted into the word group to break the old rules with a novel layout.
4． Four basic forms of text arrangement
The main text part of the page is a group composed of many individual words arranged. It is necessary to give full play to the role of this group shape in the overall layout of the page.
Both ends are even: the length of the text from the left end to the right end is even, and the character group forms a square surface, which looks upright, rigorous and beautiful.
Centered arrangement: When the word spacing is equal, arrange the text with the center of the page as the axis. This arrangement method makes the text more prominent and creates a symmetrical formal beauty.
Left or right alignment: Left or right alignment makes the beginning or end of the line naturally form a clear vertical line, which is easy to match the graphics. This arrangement method is loose and tight, empty and solid, jumping and elegant, creating a formal beauty of rhythm and rhythm. Left alignment conforms to people's reading habits and appears natural; right alignment is rarely used because it does not conform to reading habits, but it appears novel.
Arrange around the image: Arrange the text around the edge of the image. If you insert the base image into the text, it will feel harmonious and natural.
Text emphasis
1. Emphasis at the beginning of the line
The first word or letter of the text is enlarged and decorated, and embedded at the beginning of the paragraph. This is called "drop style" in traditional media layout design. The invention of this technique can be traced back to medieval scribes in Europe. Because it attracts attention, decorates and activates the layout, it is used in the text layout of web pages. The drop should span the upper and lower range of a complete line. As for the amount of magnification, it depends on the web page environment.
2. Emphasis on quotations
When arranging text on a web page, you will often encounter text that outlines the main points, that is, quotations. A quotation summarizes the main idea of ??a paragraph, a chapter, or the entire text, so it should be given special page position and space for emphasis in the layout. Quotations can be arranged in various ways, such as embedding them on the left and right sides, above, below or in the center of the text, and can be different from the text in font or size.
3. Emphasis on individual text
If individual text is used as the focus of the page, the visual effect of the text can be consciously enhanced by bolding, framing, underlining, indicating symbols, italic fonts, etc. Make it stand out and eye-catching on the entire page. In addition, changing the color of some text can also make this part of the text emphasized. These methods actually use the law of contrast.
Text color
In web design, designers can choose various colors for text, text links, visited links and currently active links. For example, if you use the FrontPage editor, the default settings are as follows: the normal font color is black, the default link color is blue, and it changes to purple after the mouse is clicked. Using text of different colors can make the part you want to emphasize more eye-catching, but it should be noted that the color of text can only be used in a small amount. If you want to emphasize everything, in fact, nothing will be emphasized. Moreover, using too many colors on a page will affect the viewer's ability to read the content of the page, unless you have a special design purpose.
In addition to emphasizing special parts of the overall text, the use of color can also have an impact on the emotional expression of the entire copy. This involves the emotional symbolism of color, which will not be discussed in depth here due to space limitations.
Another thing to pay attention to is the contrast of text color, which includes the contrast of brightness, purity and contrast of warm and cold. These not only affect the readability of text, but more importantly, you can achieve the desired design effects, design emotions and design ideas through the use of color. (Source: Internet Editor: Neighbors)