Cadillac’s logo is a corolla shield, which symbolizes its leadership in the automotive industry.

Extended information

1. Cadillac The history of Cadillac Company can be traced back to 1902. At that time the Detroit Motor Company was reorganized and renamed Cadillac Motor Company. When the company was founded, the name "Cadillac" was chosen to pay tribute to Le Sieur Antoine de la Nothe Cadillac, a French royal aristocrat and explorer who founded the city of Detroit in 1701. The establishment of Cadillac Company opened a new chapter for the development of the world's transportation industry. The famous corolla shield badge chosen by Cadillac symbolizes its leadership in the automotive industry. This profound and exquisite logo is also a symbol of the Cadillac family's history as a royal noble, and it also expresses the courage and honor of the founder ancestors of the city of Detroit. The Corolla emblem is taken from the emblem used by Mr. Cadillac. Although the Cadillac emblem was not registered as a trademark until 1906. But it has been in use since September 1902. An early coat of arms design had merlettes tilted to the left, with a wreath of tulip buds extending up the sides to meet at the crown at the top. From 1916 to 1918, the Cadillac logo was the tulip buds and a crown set with nine pearls from the original registered trademark.

2. The crown jewels later became seven and were designed on the shield. This design was in use until 1925. In 1933, in order to more perfectly integrate with Cadillac's flowing car, the designer made the logo grow long wings. After the war, Cadillac adopted a new logo, which included the basic "V" and corolla design. The 1947 car logo combined the "V" with the corolla for the first time. Starting with the 1956 model year, the Cadillac logo gradually became longer, lower and wider. By the 1960 Cadillac model, the logo reached its widest. In the new century, Cadillac has recently made a series of drastic innovations, including redesigning the Cadillac Corolla Shield logo. The newly designed logo contains bold and sharp edges, reflecting Cadillac's future design philosophy. The new corolla retains the existing color combination - gold and pure black, symbolizing wisdom and wealth; red, symbolizing bold action; silver, representing purity, kindness, virtue and wealth; blue, representing chivalry. spirit. The car logo has a platinum color as its background color. This is the first major car logo innovation in 27 years, and it is also one of Cadillac’s 30 innovative designs in 97 years.