In 20 14, Geely Automobile released a brand-new brand strategy and put forward the brand mission of "building a boutique car for everyone".
The brand new LOGO of Geely Automobile brand continues the design concept of six gems in the brand 3.0 era, takes the extended universe as the design source, and integrates starlight silver, deep space gray and earth blue, showing that Geely Automobile has upgraded from the blue sky in the brand 3.0 era to the pursuit of the vast universe.
The brand-new logo has more sense of texture and technology, which makes the brand image of Geely Automobile glow with new breath, symbolizing that Geely Automobile will enter a brand-new strategic era of youth, technology and globalization.
Development of Geely Automobile
Geely Automobile was founded in 1986, and 1997 entered the automobile industry. Over the years, it has focused on industry, attached importance to technological innovation and personnel training, and developed very rapidly. It owns brands such as Geely Automobile, Volvo Automobile and London Taxi.
Geely Automobile has established a research institute in Hangzhou, Zhejiang Province, which has formed a complete development capability of complete vehicles, engines, transmissions and automotive electronics. Modeling design centers have been established in Shanghai, China, Gothenburg, Sweden, Barcelona, Spain and California, USA, and a global modeling design system has been established.
Geely Automobile European R&D Center (CEVT) was established in Gothenburg, Sweden to build a modular infrastructure for mid-level cars with global competitiveness. In 20 17, the number of patent applications and authorizations of Geely Automobile reached14,000 and12,200 respectively, of which the number of invention patent applications and authorizations reached 2,700 and 1400 respectively, and it was successfully selected as "20 108 China".
Refer to the above content: Baidu Encyclopedia-Geely Automobile Logo