As of August 7, 2019, Forever Phoenix has not closed down and is still there. "Forever" is the abbreviation of Shanghai Forever Co., Ltd., and "Phoenix" is the abbreviation of Shanghai Phoenix Bicycle Co., Ltd. At present, the two companies are leading enterprises in China's bicycle industry.
The "Forever Brand" and "Phoenix Brand" bicycles produced and sold on the market are authorized by these two companies.
Shanghai Forever Co., Ltd.
The history of Shanghai Forever Co., Ltd. in the bicycle industry can be traced back to 1940. It is one of the earliest bicycle manufacturers in China.
After the founding of the People's Republic of China, it has made an indelible contribution to the development of China's bicycle industry as the largest state-owned bicycle factory. It has permanently developed a calibration vehicle that unifies national bicycle standards and specifications, and developed China's first bicycle The first generation of 660MM light vehicles, trucks, racing cars, electric bicycles, LPG gas-assisted vehicles and other products.
Shanghai Phoenix Bicycle Co., Ltd.
Shanghai Phoenix Bicycle Co., Ltd. is a subsidiary of Phoenix Co., Ltd., and its main products are Phoenix brand bicycles. On July 29, 1993, with the approval of the Shanghai Municipal Economic Commission, the former Shanghai Phoenix Bicycle Company was reorganized into Shanghai Phoenix Bicycle Co., Ltd.
The original Shanghai Phoenix Bicycle Company was established in 1992 with Shanghai Bicycle Factory No. 3 as the main body, merging with Shanghai Bicycle Factory No. 2 and combining with Shanghai Bicycle Factory No. 4. Extended information
1. Shanghai Forever Co., Ltd.
For more than half a century, Forever brand bicycles have produced and sold nearly 100 million units, becoming the largest consumer of a single brand and single product in China. The transportation products have generated more than 3 billion yuan in profits and taxes for the country. Its main product, bicycles, ranked first in domestic sales for six consecutive years from 2002 to 2007, and its sales of electric bicycles exceeded 200,000 units in 2005.
The products are distributed all over the country and exported to more than 50 countries and regions in Europe, Asia and Africa, with annual sales exceeding 1.1 billion yuan. As the earliest enterprise in China's bicycle industry to implement modern enterprise system reform, it began to be fully restructured into a Chinese listed company in 1993, and its A and B shares were listed on the Shanghai Stock Exchange.
In 2005, as China’s first A-share company including B-shares, it implemented the share-trading reform, making a huge contribution to China’s social and economic development.
2. Shanghai Phoenix Bicycle Co., Ltd.
Shanghai Phoenix Bicycle Co., Ltd. pursues the brand marketing concept of quality, variety and service that keep pace with the times and constantly innovates, and adheres to the implementation of brand strategy and Sustainable development strategy and unremitting expansion of international markets. The company has set up trade representative offices in Indonesia, Ghana and Dubai, and in 2008 established a joint venture Japan (Phoenix) company in Japan.
While consolidating the traditional export market, the company is committed to expanding the markets of developed countries such as the United States and Japan. In particular, the United States market has become the company's largest export country market.
The company has established an agent distribution network in more than 30 countries in the world, and exports to more than 50 countries on average annually. In order to gain competitive advantage and seek long-term development, the company was the first in the domestic industry to pass the international certification of ISO9001 (2000 version) quality assurance system. Phoenix bicycles continue to maintain strong vitality and broad development prospects.