Presentation method and usage environment.
1. Presentation method: Online trademarks generally appear in the form of images or text on digital platforms such as websites, applications, and social media.
2. Usage environment: Online trademarks are mainly used on digital platforms, websites and mobile applications to display brand logos in virtual environments, while offline trademarks are mainly used in physical stores, physical products and traditional advertising media. , display the brand identity to customers or potential consumers.