1. Using distinctive graphic trademarks can make it easier for customers to remember the trademark and deepen their memory.

1. Graphic trademark refers to a trademark consisting only of graphics. It is a form of trademark, which refers to a mark composed of geometric figures or other patterns and used on goods or services. Graphic trademarks are part of corporate culture and the carrier of corporate intangible assets.

2. Graphic trademarks have the following characteristics: (1) relatively intuitive, highly artistic, and full of appeal. (2) It is not limited by language. No matter which language people speak, they can generally understand it. Some people can call out their names at a glance, and some can leave a deep impression on people even if they cannot call them by name directly. .

2. Apple logo designer Rob Yanoff said in an interview in 2009 that the reason for the design of the bite was very clear: it was to make a small Apple logo look more like Apple. , instead of cherries.