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What does a trademark generally consist of?

Legal analysis: A trademark is a sign used to identify the goods and services of different merchants. A trademark may consist of words (including personal names), signs, designs, letters, words, numbers, graphic elements, colors, sounds, smells, the shape of goods or their packaging, and any combination of the above signs. Only a mark that can be expressed in writing or drawing can be registered as a trademark.

Legal basis: "Trademark Law of the People's Republic of China" Article 8 Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters , numbers, three-dimensional logos, color combinations and sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.