Oh my god, I heard that McDonald’s started selling bowls? What's going on?

It turns out that McDonald’s has released a new porridge bowl with a heart-warming chicken porridge text on the bottom. This heart-warming gesture of McDonald's will certainly attract the attention of our copywriters, so today I will share with you the copywriting of McDonald's chicken porridge. The content is as follows:

You are the aftertaste of all the flavors of life, I am sweet

When you take a breath, my heart will be filled with waves

When you come, my heart will be full

Across the steaming steam Look at you, I seem to have a fever

My deepest affection for you, I will survive thousands of twists and turns

It will be cold tomorrow morning, remember to keep me warm

I heard Are you cold? I happen to be very warm

These 7 McDonald's "Chicken Porridge Story" series porridge bowls will warm your heart from the bowl. Seven days a week, a different bowl of "Chicken Porridge Story" every day will warm you from body to heart on a cool morning in early spring, and fill you with energy throughout the day.

At the same time, these 7 types of bowls are printed with McDonald’s logo on the bottom and inside. The turned-over pattern on the bottom of the bowl is like a warm sun, emitting rays of light on an early spring morning. Give you warmth.

How is it? After watching McDonald’s “Chicken Porridge Story” bowl, are you warmed up?

McDonald’s does not sell bowls, but it makes its own bowls so heart-warming. As a peripheral product, combined with the creativity of the copywriting, it is worth learning and learning from.

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)