Miniso is a brand in China. MINISO, a famous and excellent product, is a collection store of good things for young people to visit. Founded by China young entrepreneur Mr. Ye Guofu on 20 13, China is headquartered in Guangzhou, Guangdong Province. MINISO pursues a simple, natural and rich life concept, designs and manufactures "genuine" goods, and at the same time, takes into account the related issues such as earth resources, environment and recycling, and truly returns to nature and restores the essence of products.

MINISO is not only a brand, but also a lifestyle. She does not deliberately emphasize the so-called fashion or personality, nor does she agree that mass brands should raise prices. On the contrary, MINISO's famous and excellent products develop goods from the perspective of future consumption, that is, "restore the essence of products", retreat from glitz and return to the original.

MINISO's famous and excellent products are mainly fashion and leisure life department stores, including life department stores, creative homes, health and beauty cosmetics, fashion accessories, cultural and sports gifts, seasonal products, exquisite packaging accessories, digital accessories, etc. There are more than 65,438+00,000 kinds of products, covering all aspects of life.

According to the observation report of China Pedestrian Street format researcher on MINISO famous products, "as low as 10 yuan" and "Japanese original design" are two popular keywords for MINISO famous products. Customers will naturally have the enthusiasm to buy high-quality creative brand products at cheap prices. In addition, the business model of MINISO's famous and excellent products and the concept of "excellent product life" make up for the vacancy of China market in consumption upgrading.