First, replacing the original regular calligraphy with dynamic fonts is full of vitality and reflects the balance in dynamics; It fully reflects the understanding and adaptability of enterprises to the dynamic environment in the information age, which means that the environment in which enterprises live is changing at any time, and enterprises must change with change; Secondly, China's calligraphy contains the essence of oriental culture for thousands of years, harmony, nature and pursuit of perfection, which expresses Haier's idea of pursuing the harmony and unity of enterprise and social environment, enterprise and natural environment, enterprise and human environment, and advocates environmental protection in order to achieve the realm of harmony between man and nature; Thirdly, the two calligraphy fonts "Haier" are perfectly combined, which has a strong sense of flying visually. At the same time, each trend reflects the perfect state of overall balance, which means Haier's endeavor in balance and balance and harmony in dynamics.