The creativity of life is always full of myths

Many things are always so incredible

For example, why are all the logos of big companies

animal?

Let’s take a look at the complete arrangement and combination first

Are they full of animals on the screen?

Flying in the sky

Running on the ground

Swimming in the water

The above are only incomplete statistics.

Do you think this is the rhythm of opening a zoo?

Why are there so many big companies? Using animals to make logos

Is using animals to make logos really popular?

Quick today, let’s take a look at the world’s 11th greatest unsolved mystery

Why do so many leading companies like to use animals as their logos?

Tencent

At that time, BB machines had just become popular on the market.

"Boss, what kind of Tencent do we want to be?"

"We create a concept of network paging."

Ma Huateng: "The earliest At that time, the QQ logo was a small pager. I recorded the "beep" sound when QQ sent messages at that time from the BB machine at that time. Later, we wanted to have a cute image to make people closer."

So after online voting, Penguin was born.

Tmall

“The gathering of large merchants is like a shopping mall. Let’s name it Tmall, and then use our brains to make up the Chinese homophony.”

< p> "Okay, let's call it Tmall. Cats are very picky. Cats are extremely demanding in their pursuit of food, quality, taste, and environment. Tmall's pursuit is also to continue to pursue good quality, good taste, and good products. "Online shopping environment."

In 2012.1, Taobao Mall was renamed "Tmall" and its English name was "Tmall.com". At the same time, it solicited logo design from all over the world. After many rounds of screening, the design of “cat”, which is the incarnation of the first letter T of Tmall, was finally determined.

Finally, Alibaba Chief Marketing Officer Wang Shuai said: "We will choose this cat" because it looks like Jack Ma. "

Jingdong

"What, cat, so girly. We will also create one to compare the differences, reflect masculinity, and secure male users. Wait, women are still the most prodigal, we can’t lose them. ”

“Boss~ Then we will focus on the friendly card, let’s use dogs, human beings’ loyal friends and most trustworthy partners, but how can we not lose the sense of technology? ”

“Made it into a metal dog, its English name is: JinshuDog, which happens to be the abbreviation of JD, hahahaha. "

There was a joke in the market. It is said that JD.com just got a fish as a mascot. JD.com CEO Liu Qiangdong held a high-level meeting to discuss it. A certain manager talked about the meaning of the concept for an hour, and then applauded and passed. Only one VP (Vice President) said something - the cat ate the fish and the "fish" was killed.

Dangdang

"Cats and dogs are all pets. , we must also find ways to distinguish ourselves from them and reflect our differences. Let me think about it. We started by selling books. What are books? A symbol of wisdom, which animal is the smartest? ”

“Leader, leader, I know, it’s an orangutan! ”

“That’s a monkey! Dangdang monkey! OK, this one is nice and loud! That's it. "

Suning

"Look at these cats, dogs and monkeys, they are so unattractive! What is our Suning? How many years have we been doing this? What strength is that? We are the king of strength, either a tiger or a lion! ”

“Leadership, is that a tiger or a lion? ”

“This? Nanjing (the first Suning store was founded in Nanjing) is famous for its Lion Street and Lion Rock. It seems that the lion is more representative of our Suning. Just call it Suning Lion to suppress the childishness of those little bastards. "

Gome

"Hey, you lion is very arrogant. You are so arrogant. Do you know that the tiger is the king of the forest? You disobedient little guys, be careful and throw them out of the forest! "

Ever since, Gome has undergone a gorgeous transformation.

Baidu

Robin Li: "You fight for what you have, we are going to develop an analytical search technology .

Create the concept of Baidu search and create the image of Baidu. ”

”Boss, I think “Hunter chasing bear claw marks” is very similar to “Analytical Search Technology”, thus forming Baidu’s search concept. And isn't there that poem "Looking for him in the crowd thousands of times" also means searching. ”

Robin Li: “Well, that’s a good idea! ”.

Have you seen it? Did you feel the dialogue between the above celebrities?

In addition to reflecting the market positioning of the company, the animal logo will also give the animal its own identity. The story makes consumers even more impressed.

Another example: UC Browser: Squirrel means intelligence and speed.

Qunar.com: Camel, represents speed. Your travel companion in the desert is always with you.

Ctrip Travel Network: The convenient and flexible dolphin represents Ctrip’s convenience, flexibility, intelligence and innovation in the mobile Internet.

Cheng Travel: Two small fish play together, which is full of relaxation and rest fun.

......

Have you experienced it?

Is the meaning behind the small logo very well-intentioned?

Xiao Kuai is also very well-intentioned. After sorting out all the logos, he selected the "most magical" and "dark horse" for everyone. ".

Sina: The most "magic" logo

"You guys all chose various animals, and I chose eyes. Anyway, every animal has eyes! Hahaha, are you as witty as me? "

So Sina Eyes was born! It contains the meaning of "the world is in your eyes", and then extended to "your new online world". But this world is always full of coincidences, a kind of melon called melon The fruit of Guarana seems to be the clone of Xiaolang?

Some netizens said seriously:

This fruit is called Guarana, and it is regarded as a sacred fruit in the local area (similar to Chinese ginseng fruit), it is said that after eating it, it can protect the body, double good luck, relieve coughs and moisturize the lungs, clear the mind and improve eyesight, and prevent myopia. Continuously browsing Weibo 24 hours a day prevents myopia, so Sina uses this fruit as its icon?

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