JD.COM's self-operated stores have many advantages, while JD.COM's self-operated stores have higher requirements, which will also make many businesses refuse to operate their own stores in JD.COM. According to the regulations of JD.COM, self-operated stores in JD.COM need to be registered in Chinese mainland for more than 2 years, with a registered capital of more than 6,543,800 yuan, and they need to be qualified as general taxpayers. In terms of brand requirements, businesses need to have trademarks, which can be R trademarks or TM trademarks. JD。 Self-operated stores are invited to settle in: If the brand influence of the merchants or the strength of the company, the annual sales volume reaches a certain height, there is a POP store in JD.COM Mall, and the business strength exceeds the standard, the purchasing staff in JD.COM. COM's self-operated stores will send invitations to such businesses and invite them to settle in JD.COM. COM's own store. Self-recommendation: If a merchant wants to settle in JD.COM, but is not invited by JD.COM, then the merchant can also introduce himself to a self-operated store in JD.COM, but the chances of success are relatively small. Agent's Entry: If a merchant wants to enter a self-operated store in JD.COM, he can also find a professional agent to enter, because such an agent will have more experience in entering a self-operated store in JD.COM, and there will be corresponding channels to improve the success rate of the merchant's entry.