Experts who have a certain understanding of jewelry and often buy jewelry will not go to brand jewelry stores to consume. As a professional jewelry customization merchant, the designers and inlay factories that cooperate with us often receive certain orders. Some famous people buy diamonds and loose gemstones for design and processing, and will not pay for the brand premium

European and American brands are indeed at the forefront of the world in the jewelry industry, with a century-old brand heritage. However, domestic jewelry brands are catching up at an astonishing speed, not only in terms of production capacity and supply, but also in brand building. It is true that we cannot use a single dimension to judge many domestic jewelry brands, but among these brands there are indeed leaders in the industry, and there is room for development that cannot be ignored. How about we list the different advantages of different domestic brands, so that everyone can choose before buying jewelry? You can have a reference to choose which store to buy diamond rings, which store to buy colorful treasures, and which store to buy fashionable styles, which will be more targeted.

1. Go to Chow Tai Fook to buy trust

As a pioneer in China’s jewelry industry, Chow Tai Fook’s more than 2,000 stores nationwide are its best advertising and business card. Chow Tai Fook's product categories are complete, and there are also many unique IP products. The earliest popular Fuxing bag, and now the best-selling HELLO KITTY series, from high-end jewelry to daily wear models, from gold to platinum, K gold, jade and jade are all available. . Purchasing jewelry at Chow Tai Fook is equivalent to choosing trust.

2. Go to I DO to buy wedding rings

I DO is very romantic from the brand name. As a wedding diamond expert, I DO’s diamond rings are not only I know how many romantic and sweet lovers have been created. The romance of I DO makes every couple irresistible. At the wedding, every couple will make the most important commitment of their lives to each other. I DO’s store decoration is also very heart-warming, and the shopping guides’ in-depth explanations will make you become a half-diamond expert after buying a wedding ring.

3. Go to Chow Sang Sang to buy designs

Looking at the homogeneous products in the jewelry market, Chow Sang Sang is definitely a breath of fresh air. In terms of design, Chow Sang Sang has always been Continuously innovating, the series that combines gold and onyx has become a hot item in the jewelry market. The innovations in some bracelets have captured the hearts of many men. The bold skull design and the six-character motto design make jewelry no longer exclusive to women.

4. Go to Lao Fengxiang to buy gold

Lao Fengxiang is a time-honored brand in the jewelry industry. Lao Fengxiang, which was born in Shanghai, is as good as the vegetable market in Beijing in the field of gold sales. Department store. It is worth mentioning that after years of experience, the number of Lao Fengxiang’s stores has continued to expand. Now consumers across the country can buy Lao Fengxiang’s gold, and Lao Fengxiang has also become a golden business card for gold jewelry and gold collectibles.

5. Go to ENZO to buy colorful treasures

Chinese people still need continuous education from the market about the consumption of colorful treasures, and ENZO is responsible for spreading the colorful treasures. The responsibility of Baomeishan has always been obsessed with the creation of colored gemstone jewelry, turning colorful natural gemstones into pieces of jewelry for daily wear, lighting up consumers' mood with color, and letting colorful gemstones decipher consumers' mood.

6. To buy emotions, go to Shipulin

It is said that jewelry is the medium of emotions and the best token to convey emotions. Faithful love, unwavering friendship, and family affection that accompany each other, no matter what kind of emotion they are, they can be found in jewelry. This year Shipline launched its time series of products, using dates to freeze important moments in life and jewelry to condense romantic memories in time. If you have moments worth remembering, you can find time in Shipline’s jewelry world. of eternity.

Li Chen proposed to Fan Bingbing with a 20-carat diamond ring. Now the star’s diamond ring has evolved from a “pigeon egg” to an “egg”! There are many questions on the Internet, is it true that the bigger the diamond, the deeper the love? The charm of Cartier lies in its romance, and it is favored by many stars. The jewelry and watches that were photographed at the wedding of Chen Xiao and Chen Yanxi were all made by Cartier.

Every piece of Cartier is exquisitely crafted, perfectly forged, and full of European feelings. Each Cartier diamond ring has a touching love story. Diamond rings and love are like the romance of love at first sight. It is precisely because of this that people can never put it down.

CHAUMET Bee My Love is low-key and connotative. Not long ago, Song Joong-ki gave Qiao a simple and pure wedding, but the wedding ring is still full of caution. The meaning of this series of rings is that love is like honey. Although it is not easy to obtain, we are very happy with it. Lovers are like bees, defending love with diligence, wisdom and perseverance, making it as sweet as honey and as soft as honey, interpreting happiness and brewing unparalleled beauty. The simple and elegant style, although there are no pigeon eggs, is in line with their simple and pure love.

The most scheming diamond ring is undoubtedly the Darry Ring. Since its birth, Darry Ring has set a romantic rule. Men can only customize one in their lifetime with their ID cards, and give it to the woman they love the most in their lives, which means "the only true love in their lives."

How can you not be moved by such a meaning, and if you want to buy a Darry Ring ring, you must have a diamond ring purchase record at Darry Ring to enjoy the only love in your life.

Diamond rings are not just for marriage proposal, diamond rings contain love and full affection. Huang Xiaoming gave the baby a grand wedding. The pear-shaped diamond ring was unique and full of love for the baby. Love has nothing to do with the size of the diamond or the brand. What matters is your heart.

Fashionable, good-looking, engaged in the fashion jewelry industry for 8 years, loves jewelry, fashion, and sharing.

There are many types of domestic jewelry brands. When we go to shopping malls, we often see many jewelry brands on the first floor. For example, Chow Tai Fook, Chow Sang Sang, Chiba Jewelry, Chow Tai Sang and Luk Fook are all at the core of high-end shopping malls. Specifically speaking, which jewelry brand is better? In fact, each has its own merits.

Chow Tai Fook

Chow Tai Fook, a well-known jewelry brand, is also the leader of the Zhou surname trend in the jewelry industry. Before liberation, Hong Kong gold shops were very competitive. The fineness of gold at that time was all 99 gold, but Zheng Yutong, the founder of Chow Tai Fook, boldly invested a huge amount of money to create the first 99 gold, which provided a solid foundation for Chow Tai Fook's rapid development. In 2017, Chow Tai Fook chose Zhao Liying as its brand spokesperson.

Chow Sang Sang

The decoration style of their home is very high-end. They were founded in Hong Kong and have a lot of history. It is said that the founders of Chow Sang Sang and Chow Tai Fook are cousins, and their favorite brand name comes from the Book of Changes. It goes round and round, endlessly. Hearing the meaning makes me want to buy one.

Zhou Taisheng

Speaking of this brand, I really have a look of disgust. Many people must want to ask, are these founders a family? There are really no coincidences in this world. The founder of Zhou Dasheng is also named Zhou, so he was named Zhou Dasheng. This reminds me of Adi and Adi Wang's rush. However, their family is very willing to spend money on endorsements and hired traffic star Angelababy. This time, their popularity is completely opened up.

Chiba Jewelry

Chiba Jewelry is a rising star in the jewelry industry. Although it does not have as long a history as Chow Tai Fook and Chow Sang Sang, it has its own product design. features that stand out among traditional jewelry. Compared with the ninety-nine-nine gold created by Chow Tai Fook's huge investment, Qianye Jewelry's gold craftsmanship is even more unique. This process mainly comes from Italy. The one-time stamping and molding technology ensures that the hardness of the product is higher than that of traditional gold while maintaining purity. It overcomes the low hardness of traditional gold and ordinary gold jewelry, which is easy to wear, scratch and difficult to maintain delicate patterns. characteristics. In addition to its unique product quality, international film and television star Anne Hathaway endorses it and has become the official cooperative brand of New York Fashion Week. This is not something that ordinary jewelry brands can do. The design must be elegant and fashionable in order to enter the international market. Think about it, I am really happy and proud to own one of their products.

Lukfook Jewelry

Lukfook Jewelry was founded in Hong Kong. The store decoration is very Chinese, but the products are no different from traditional jewelry. At present, with the overall retail atmosphere weak, although Lukfook has increased the proportion of stores in the mainland, it has not promoted its performance. When choosing TVB's Raymond Lam and Mainland flower girl Qiao Xin as spokespersons, I personally feel they didn't have a strong impact.

Jewelry does not need to be endorsed by any brand. Because anyone who understands can see clearly, usually only complex things rely on looking at the brand.

I am a jadeite trader. For those who know jadeite, what is the best value for money? Low cost performance has nothing to do with the brand. Usually the bigger the brand, the more expensive it is and the lower the price/performance ratio. For big brands, the main thing is that the service is better, and customers can buy with confidence, but the price will be much more expensive.

People who know jade will definitely not go to brand jewelry stores to buy jade. Other jewelry industries should have similar principles.

Jewelry can be said to be the category with the most disparity in cost performance. This is mainly due to the brand premium, which includes not only brand value, but also design value, collection value, rarity, etc. However, it is obvious that the cost-effectiveness of jewelry brands is also an aspect that has been criticized. Relevant people have revealed that a well-known domestic brand wedding ring with a 0.5-carat white gold setting often has some activities in the store and is sold at a certain discount. In the end, the ring could be purchased at about 15% off the listed price, and after internal coordination, the ring was sold at about 40% off. It can be seen that the price of this type of inlaid jewelry is seriously inflated, which is why many consumers choose internationally renowned brands such as Cartier, Tiffany or VCA. It is true that the price is higher, but high-end inlaid jewelry often has certain There is room for value preservation, or at least there is no possibility of too much price room at the purchase stage.

Therefore, from the perspective of jewelry category, domestic brands are the most cost-effective in pure gold jewelry. Even if a certain amount of manual labor costs are included in the design value-added, it is still much higher than inlaid jewelry. The reason is still caused by insufficient brand value.

If it is only used as an accessory, then domestic brands of jewelry will be fine if you like them. If you like them, buy them. Don’t think too much about them. Jewelry is not a category where cost performance can be considered more. And if the need for value preservation and appreciation is covered, then it is indeed not easy to choose a modern jewelry brand, and auctioning antiques is relatively more feasible.

Shenzhen is a famous jewelry processing and distribution center. There are many high-quality jewelry designs that are not inferior to international brands. China also has many jewelry brands, with chain stores all over the country.

1. Hong Kong brands include:

Chow Tai Fook, Chow Sang Sang, Luk Fook Jewellery, Tse Sui-lin, etc.

Two domestic jewelry brands:

IDO, Lao Fengxiang, Dai Mengde, Chao Acer, Mingpai, Chow Tai Seng, Mengjinyuan, Kimberly, Tongling, Laomiao Gold, Chiba and so on.

3. Each province also has its most representative brand.

Zhejiang Mankaron, Medea, etc.

4. There are also some well-known online brands on the Internet.

Diamond Birds, Cola Diamonds, etc.

In recent years, domestic jewelry brands have risen, especially Shenzhen, as the distribution center for China’s jewelry processing and wholesale, has produced many jewelry brands, and International first-tier brands compete with each other.

1. Hong Kong brands

Chow Tai Fook, Chow Sang Sang, Luk Fook, Tse Ruilin, etc.

Chow Tai Fook should be the big brother in China’s jewelry industry, with nearly 3,000 stores.

Chow Sang Sang

Chow Sang Sang attaches great importance to the construction of brand culture. The jewelry design is inspired and the English-style retro style is refreshing.

2. Other domestic brands

Lao Fengxiang, Dai Mengde, Chao Acer, Mingpai, Chow Dasheng, Mengjinyuan, Kimberly, Tongling, Laomiao Gold, Millennium, etc.

3. Some new customized loose diamond brands

Xiaoniao, Kelan Diamond, Keradi, Zokayi, BLOVES, etc.

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There is no price-performance ratio in jewelry, only whether it is suitable or not, whether you like it or not.

Why do you say this? Let me tell you about it next. First of all, the jewelry styles of different brands are different, and the parameters of the main stones are also different, so there is no comparability.

Secondly, jewelry has different shapes in nature.

There is a certain gap in price depending on the place of origin, so the comparability is not strong.

The last reason is also a more important reason. Different brands have different brand values, so it is difficult to compare.

Therefore, there is no such thing as a jewelry that has a higher cost performance and a jewelry that has a lower cost performance.

Regarding your question, which domestic jewelry brand is more cost-effective? In fact, it mainly depends on what you think of the cost-effectiveness.

You have to know that the positioning of each jewelry brand is different. Some are positioned as high-end, some are positioned as fashionable, some are positioned as affordable, etc. This will make their prices different, in terms of price. In terms of cost-effectiveness, for jewelry with the same parameters, the one with the lower price is more cost-effective.

Among domestic jewelry brands, some old brands still command a premium because of their high popularity, and their prices are also a bit expensive. However, there will be discounts during events, so during this period, If you buy it, the price/performance ratio is high.

If you want to buy a diamond ring for your loved one, then if you want a cost-effective one, you can customize the diamond ring. It is best to choose a brand that specializes in customizing diamond rings. There is no premium, the price is cheaper, and it has a romantic connotation. For example, Levi's diamond ring can only be given to one person in a lifetime, which means that you can only love one person in your life.

In short, the price/performance ratio is high, so you need to shop around. The second step is to look at your own needs and choose the price/performance ratio based on your needs.