1, take the goods offline

Offline goods mainly come from wholesale markets, and large wholesale markets go directly to Putian to get goods. Because of the large quantity, the price can be made very low. Moreover, the owners of some physical stores basically get their goods from the wholesale markets in provincial capitals, because physical stores generally don't take a lot of goods, so there is no price advantage in going to Putian.

Step 2 get the goods online

Online shopping is mainly based on 1688. Because many warehouses or stall owners wholesale on 1688 and support one generation, many Taobao shopkeepers choose 1688. The WeChat business is basically to find a home to get goods, and the upstream channel of WeChat business is the warehouse.

Putian shoes

Putian shoes used to be synonymous with high imitation shoes and have been controversial in the market. Since the 1980s, internationally renowned sports brands such as Nike and Adidas have successively set up foundries in Putian, Fujian. Due to the developed OEM industry, a high imitation industrial chain has also appeared in Putian. In March, 2022, Putian Shoes Association reported that the collective trademark of Putian Shoes was successfully registered by China National Intellectual Property Administration.

At the same time, due to rich OEM experience, Putian's shoe-making technology is getting better and better, and the shoes produced are cheap and good, which really attracts some consumers. In June, 20021,Putian released the collective trademark cultivation plan of "Putian Shoes" and the first national group standard of "Construction Safety Shoes", which marked a new round of high-quality development of "Putian Shoes".