Jiangjun” brand cigarettes, Zhonghua, Yunyan, Hongtashan
Jiangjun” brand cigarettes were jointly developed and launched by Jinan Cigarette Factory and the British Rothmans Company in February 1987. Brand cigarettes became the cigarettes with the highest retail price in the country at that time.
In February 1988, "Jiangjun" cigarettes won the first prize for Shandong Province's Outstanding New Products.
In October 1989, "Jiangjun" cigarettes were rated as the national high-quality flue-cured tobacco products.
In February 1992, "Jiangjun" cigarettes went abroad and were introduced to the international market.
In June 1994, "Jiangjun" cigarettes won the silver medal at the Fifth Asia-Pacific International Expo.
In November 1998, "Jiangjun" cigarettes were rated as a first-class product by Shandong Tobacco Company. In 2000, "Jiangjun" cigarettes were rated as industry-leading products by the State Tobacco Monopoly Administration.
In 2001, "Jiangjun" cigarettes were rated as "2001 National Tobacco Industry Famous and High-Quality Cigarettes" by the State Tobacco Monopoly Administration, becoming one of the 36 famous and high-quality cigarette brands in the country and the only selected brand in Shandong Province.
In 2004, "Jiangjun" cigarettes were selected into the "Catalogue of 100 Cigarette Brands" of the State Tobacco Monopoly Administration and identified as a key cigarette brand for development by the State Tobacco Monopoly Administration and Shandong China Tobacco Company.
In 2005, "Jiangjun" was recognized as a well-known trademark in China.
On August 27, 2019, the World Brand Laboratory released the list of the top 500 Asian brands in 2019, with China Cigarettes ranking 112th.
On January 13, 2020, the list of winners of the 2020 Hurun Best Products was announced, and Zhonghua won the title of "The Most Favored Tobacco".
On January 21, 2021, Hurun Research Institute released the "2020 Hurun Brand List", and China ranked third with a brand value of 335 billion yuan.
On January 21, 2021, the Hurun Research Institute released the "2020 Hurun Brand List", and Yunyan ranked 28th with a brand value of 75 billion yuan.