Ningxiahong Lycium barbarum Industry Group Co., Ltd. is the world's largest manufacturer of deep-processed Lycium barbarum products, a national key leading enterprise in agricultural industrialization and one of the dominant backbone enterprises supported by the autonomous region. "Ningxiahong" has created a good brand and corporate image with its excellent quality, nationwide sales network, perfect after-sales service, modern management mode, innovative business philosophy, firm market development and lasting business reputation. Now it has developed into a well-known enterprise mainly engaged in deep processing of Lycium barbarum.
In p>27, Ningxiahong has become a "famous brand in China". Ningxiahong's trademark was successfully registered and won the title of well-known trademark in China. Ningxiahong passed GMP certification. In 28, the production method of Ningxia Red chinese wolfberry wine won the national patent gold medal. Make the product quality management level in line with international standards, and keep the company in the leading position in the same industry. The name "Ningxiahong" must be immutable in communication, clear in identification, high-grade in carrier, with fixed font, fixed color and fixed collocation. The standard LOGO of Ningxiahong: the outline is like the shape of Lycium barbarum, which can make people think of a wine glass and the top of the line is straight and upward, which means "phoenix dance for nine days", "Ningxiahong" as the brand name and "Lycium barbarum healthy fruit wine" as the brand positioning; The smoothly changing brush lines perfectly blend romance and dignity, just like flying in Dunhuang murals, and the soft eyes express the fashion classics of red wine vividly and naturally. Red fruit makes red wine, and red beauty makes red health. Ning Xia Hong-Red friendship creates red culture! The production method of Ningxia Lycium barbarum fruit wine won the "China Patent Gold Award" issued by the United Nations Intellectual Property Organization and China National Intellectual Property Administration. "Drink a little every day and be healthier" has become synonymous with Ningxiahong. With its unique quality and fashionable healthy consumption concept, the products have quickly become popular in the national market and exported to 14 countries and regions such as the United States, Canada, Japan, South Korea, Singapore, Hong Kong, Taiwan Province and Europe.
ningxiahong group has always adhered to the business philosophy of "diligence, honesty, wisdom and trustworthiness", and has passed the IS91 quality certification, IS141 environmental system certification, HACCP certification, GMP certification, QS quality and safety certification and A-level certification of green food. It pioneered the low-temperature thick mash fermentation technology of fresh Lycium barbarum juice at home and in the industry, independently developed a fully automatic fresh Lycium barbarum fruit washing and juicing production line, pioneered the nitrogen preservation technology of dried Lycium barbarum fruit, innovated the aseptic cold filling technology of Lycium barbarum fruit wine and innovated the technology of Lycium barbarum brandy, and formed a complete technical system with independent intellectual property rights.
Ningxia Red Lycium barbarum Industry Group Co., Ltd. relies on the unique advantages of Lycium barbarum resources in "the hometown of Lycium barbarum" to upgrade and refine the fresh fruit of Lycium barbarum by modern high-tech means, realizing the revolutionary guidance to the traditional concept and mode of Lycium barbarum consumption, creating a new era of Lycium barbarum consumption and finding a new way to transform and increase the value of Lycium barbarum resources. Ningxiahong now has a production capacity of 2, tons of Lycium barbarum fruit wine and has become a unique professional manufacturer of Lycium barbarum fruit wine. Under the brand effect of Ningxiahong, farmers directly and indirectly participated in the Lycium barbarum industry, which made the value of Lycium barbarum industry get the greatest embodiment. Facing the historical responsibility and mission of revitalizing the Lycium barbarum industry, "Ningxiahong" will be market-oriented, give play to the leading role of leading enterprises in agricultural industrialization, build the world Lycium barbarum capital, build the Lycium barbarum industrial chain, build the world's first brand of Lycium barbarum, make Lycium barbarum a sunrise industry and a healthy industry in the world, and let Ningxia Lycium barbarum go out of China and go to the world. The book "Ningxia Red Lycium barbarum Culture" (Part I) finally came out after a span of five years, and "Ningxia Red Lycium barbarum Culture" (Part I) was published in October 25.
As we all know, Lycium barbarum is one of the crops in the late primitive society in China. For thousands of years, it has been presented to the world with outstanding charm along with the Yellow River civilization and Chinese civilization, and has become an organic part of Chinese civilization. Lycium barbarum not only brings people health, but more importantly, it has become a national product and spirit that shines all over the world. We have a historical responsibility to make Lycium barbarum a sacred object on this day, and this tree of life is more lush.
Looking back at history, Lycium barbarum culture has a long history. It not only has confusing legends, magical pharmacology, healthy diet, prosperous auspicious health products, and beautiful poems that highlight romance. Lycium barbarum has formed its unique cultural system. Up to more than 4, years ago in Oracle Bone Inscriptions, there were records about Lycium barbarum in medical monographs, prescriptions for immortality and numerous literature monographs. The study of Lycium barbarum culture in Zhongning entered a brand-new stage. The History of Lycium barbarum written by Zhou Xinghua, the former director of Ningxia Museum, filled the gap in the study of Lycium barbarum culture in China and was a milestone of Lycium barbarum culture in China. Red Lycium barbarum writers, calligraphers, artists and some experts and scholars spread Lycium barbarum culture to the world by various means of cultural communication, injecting new vitality into the vigorous development of local economy. In the process of creating the red wolfberry culture, people all over the world gradually got to know Lycium barbarum, got to know Lycium barbarum, couldn't help but appreciate Lycium barbarum, and finally fell in love with Lycium barbarum. As the core planting area of Lycium barbarum in the world, Ningxia is undoubtedly duty-bound and has a long way to go to create and spread Lycium barbarum culture.
The two books "Red Lycium barbarum Culture in Ningxia" (Part I and Part II) comprehensively expounded the human geography history and special effects of Lycium barbarum, and described the Lycium barbarum culture in Ningxia from many angles and in depth, describing the charm of ancient and modern Lycium barbarum culture in Ningxia for readers, and providing a lot of detailed and little-known Lycium barbarum cultural knowledge.
as a medicinal and edible plant, Lycium barbarum is a carrier to create legendary culture. From The Classic of Mountains and Seas to The Book of Songs, the singing of eight masters in the Tang and Song Dynasties, the prescription of the elixir of life, and the records of medical documents in past dynasties all reflect its cultural spirit and magical charm. In China, where food culture is prevalent, the way of eating Lycium barbarum has come to the world literary masterpiece A Dream of Red Mansions, and it is mentioned in the 61st chapter that Tanchun and Baochai "want to eat fried Lycium barbarum buds in oil", because the fried Lycium barbarum buds are delicious and nutritious, and they also like the soup with boiled eggs with Lycium barbarum buds, which is more refreshing and refreshing, thus becoming the health food for Tanchun and Baochai. Lycium chinense, that is, the tender bud stem of Lycium chinense. Eggplants, deciduous shrubs. The stems are clustered with short spines, the leaves are egg-shaped and lanceolate, lavender flowers bloom in spring and summer, and the berries are oval and red. Young stems and leaves can be used as vegetables. "Ru Cao Bian" said: "Gouqi Tou: Yesterday, there was a Taoist saying, but the spirit can last forever. Zizhi Yao grass is not expensive enough, and Lycium barbarum in the hills gives birth to Sandy. Picking with the flawless hand of jade, hanging with the fountain of waterfalls, but chewing carefully to distinguish the deep taste, why ask for immortals? The villagers call it beet head, picking tender heads in spring and summer, mixing soup and salt. " "Eight Notes on Zunsheng" said: "Gouqi Tou: The tender leaves and signs of Lycium barbarum L. can be used to cook porridge better. Only winter galls at four o'clock. " Lycium barbarum buds and Lycium barbarum were eaten by concubines in the palace when they were dry, and so were the girls in the Grand View Garden.
twelve kinds of red Lycium barbarum cultures (longevity culture, historical culture, regional culture, medicine culture, food culture, wine culture, tea culture, brand culture, literature and art culture, science and technology culture, auspicious culture and international culture) and eighteen disciplines related to red Lycium barbarum (Lycium barbarum and natural science, Lycium barbarum and health preservation, Lycium barbarum and medicine, Lycium barbarum and history, Lycium barbarum and religion, Lycium barbarum and philosophy) are extremely attractive. Lycium barbarum and aesthetics, Lycium barbarum and botany, Lycium barbarum and media studies, Lycium barbarum and market economics, Lycium barbarum and tourism studies, Lycium barbarum and tea studies, Lycium barbarum and folklore, Lycium barbarum and psychology, Lycium barbarum and architecture). The literary and artistic works of Lycium barbarum have been listed in 24 varieties (folklore, poems, words, songs, poems, couplets, novels, essays, essays, essays, folk art, music, dance, film and television dramas, reportage, photography, calligraphy, painting, paper-cutting, sculpture, science fiction works, aphorisms and two-part allegorical sayings), and hundreds of people have appeared. And they are full of rich red wolfberry cultural color. It can be said that this "red wolfberry phenomenon" is rare in the world.
"The Equation of Red and Green" shows readers the wonderful world of yearning and longing for the red Lycium barbarum culture with romantic and delicate strokes, which is really intriguing, fragrant and endless. As the book says, the red color of the fire is simple and beautiful, which eclipses everything around it, making people feel like fireworks that penetrate the soul and bloom a vision for a better life. There is also the word "red" in China Hongli, including red flowers, red coats, red lanterns, red "fu" characters, red couplets, red firecrackers, red hijab set off at the wedding night, and happy red envelopes. In sincerity, there is a burning brilliance, which adorns an auspicious and healthy world and gives people great joy.
In China, red symbolizes passion, celebration and happiness. Therefore, red culture is a successful culture, auspicious culture and healthy culture. The combination of fiery red Lycium barbarum and fiery red culture with the regional name of Ningxia can not only start the regional brand of Ningxia, but also symbolize the authentic characteristics of Lycium barbarum fruit wine-red Lycium barbarum from the hometown of Lycium barbarum in China. Therefore, "Ningxiahong"-a resounding brand name has been excavated. Lycium barbarum is red, wine is red, packaging is red, and industry is red. The "red culture" that Ningxiahong is committed to is a festive culture, a happy culture, a successful culture and a healthy culture.
Hometown of Lycium barbarum, intoxicating nectar. "Ningxiahong" has taken the lead in developing the Lycium barbarum industry in Ningxia, which attracts worldwide attention, and held high the banner of vigorously promoting the Lycium barbarum culture in China, the pillar of the red Lycium barbarum culture that 1, people are deeply attracted to. With amazing foresight, keen insight and bold pioneering power, it absorbed the 5,-year-old red Lycium barbarum culture in China in the most essence, excavated it in the most profound way, inherited it boldly and spread it in the healthiest way.
At present, under the guidance of the pioneer represented by "Lycium barbarum deep processing enterprise", the Lycium barbarum industry in Ningxia has formed an interlocking industrial chain with green planting, scientific processing and nutrition deployment, which is extremely vigorous and tenacious. This industrial chain is shining with unprecedented success against the splendid background of the 5,-year-old Lycium barbarum culture in China
As a communicator who aspires to China Lycium barbarum culture, I have the responsibility to dig, collect, classify and integrate the extensive and profound Lycium barbarum culture, which is both realistic and romantic, so that the Lycium barbarum culture can be axially extended in various easy-to-understand and lively forms, such as ancient, historical, modern, realistic, legendary and deductive, with the intention of appreciating elegance and vulgarity, sharing and benefiting each other. In the process of compiling this book, I dare not talk nonsense, distort history, and gild the lily. I only use distant and fragrant pen and ink to quote classics and circle some good sentences, in order to show my beauty and remember it, just like a cup of incense in my hand, stick it in my chest, drink it in my mouth and be sweeter than my heart.
In every corner of the world, where there are Chinese people, there are Lycium barbarum. Lycium barbarum is not only in China, but also in the world. It is the love of China and the national soul. At this point, let's raise our glasses, make a toast, drink to the long-standing Lycium barbarum culture, and drink to the brilliance of Lycium barbarum around the world! Ningxia wine culture has been following the footsteps of human civilization all the way. In various historical periods, it has left quite rich material and intangible wine cultural remains, just like a magnificent and unparalleled spring picture.
Material remains include wine utensils, sites, liquor, etc. unearthed from more than 5, years to various historical periods; In addition to literature records and legends, some intangible cultural relics are reflected in the poems of frontier fortress classical wine in the majestic desert, the surging Yellow River and the south of the Yangtze River.
I have a long history of wine culture in Ningxia, and I have the honor to get acquainted with Mr. Xu Xingya, a historian in Guyuan, Ningxia, and I have been engaged in corporate culture in Ningxiahong Group for 9 years. I deeply feel the necessity of in-depth exploration of Ningxia wine culture, so I don't shy away from the superficial, and put the relevant experience in the order of historical development, and I have a new book, Ningxia Wine Culture, for readers.
the 5,-year history of Chinese civilization has been profound only from the perspective of wine history. Ningxia, as an ancient desert bordering on the south of the Yangtze River, a military stronghold, a secret gate of Shaguan and an ancient Silk Road, blends the beautiful scenery of the water town in the south of the Yangtze River into the bold and vigorous frontier scenery, and the desert, the Yellow River and the oasis are overlapped with the impressions of the collision and integration of farming culture and nomadic culture. In this land where many frontier cultures exist, Ningxia wine history and culture with civilization and legend coexist. It is amazing to stop and think about it.
Let's follow the mysterious pulse of the Silk Road and enter Ningxia Wine Culture. Among them, the wine history, wine products, wine utensils, wine orders and wine events recorded in each historical period are all shining between the lines, which is a permanent bright spot in the long river of wine history and culture in Ningxia.
knowing the border of the desert often leads to deep loneliness. In my heart, loneliness has accumulated for a long time, but it has become a hotbed of thought. The boundless desert has nurtured life, legends and the deep accumulation of thousands of years of civilization in warm and soft thoughts. In my heart, it has an extraordinary mental journey and deep feelings. Thinking about the day when the ancestor was born, the mother river flowed through Shapotou and fell in love with the majestic South Xiangshan Mountain and the pure sand sea on the edge of Tengger. The legend of Shapo ringing the bell is extremely bizarre. Before you can sigh for the people in Guiwangcheng, the camel team swaying on the ancient silk road will cross your eyes and open your eyes, but it is an oasis at the foot of the desert and the mother river.
The spring water in Wencheng Town has made fragrant fragrant Xiangshan wine, and it has also made Zhongwei a world-famous wine town since ancient times. Ningxia wine culture is mellow and intoxicating. Incense lies in its primitive nature and drunkenness in its thousand-year-old civilization remains. Today, from the perspective of later generations, I return to ancient times and look at the historical sea again. In front of me, I still keep in my heart the fascinating legends, poems and relics about Ningxia wine culture, which have left a strong shock to my heart.
In the book "Ningxia Wine Culture", a wonderful colorful picture of Ningxia wine culture immediately appeared. In the long historical and cultural corridor, the romantic and still-fragrant wine, which has been cleansed by thoughts and souls, follows the root thread of Ningxia's wine history, crosses the vast frontier, appreciates the parting of the ancient road Yangguan, and permeates the mysterious ancient silk road. How many times you wake up from a camel bell, you can't help but express your heartfelt admiration from the bottom of your heart. Sighing that Ningxia is a beautiful land of mountains and rivers, because of the long-term irrigation of Xiangshan fine wine, the remains of Xixia ancestors' wine culture have surprised the eyes of future generations, as well as the long Qiang flute with a spring breeze.
In the book "Ningxia Wine Culture", there are also many ancient poems about wine culture. As a wonderful flower in the history of Chinese civilization, ancient poetry has a unique wine culture information resource, which is worthy of our in-depth exploration.
Shapotou, a world-class 5A scenic spot 16 kilometers away from Zhongwei City. At the top of Shapo Bell, which is well-known at home and abroad, Wang Wei's well-known poem "Make it to the fortress" leaped above the stone tablet with vigorous carving brushwork. With the power of culture, it reflects people's infatuation with the romantic sand capital and boundless leisure thoughts. At that moment, in the affectionate eyes of the blue sky and the sand sea, I couldn't help but write such a poem: wine, wine, luminous cup, and urge me to drink pipa immediately. Don't laugh when you are drunk on the battlefield. How many people have fought in ancient times? . In just a few words, the frontier fortress culture has left people with memories of Cang.