At present, with the increase of trading volume in the trademark transfer market, trademark transfer has become a common phenomenon, and the high cost of trademark transfer is the value of the trademark itself. In this case, if you take the lead in the negotiation, you have a great chance to increase your own profits. What are the skills of trademark transfer negotiation? Next, we will answer your questions.

Know your opponent and take the initiative to attack

Trademark negotiation is a "battle", which requires us to know ourselves and each other. Therefore, it is very important for both sides to get familiar with each other quickly and negotiate according to the same interests.

We suggest that you do the following work before the negotiation:

(1) Investigate the other party's industrial and commercial registration information to determine the enterprise scale, business scope, corporate culture and industry situation.

(2) Investigate the trademark information of the other party to see whether the transferred trademark is idle or has been used.

In a word, the more you know your opponent, the more you can take the initiative and lead the negotiation.

determine the negotiation goal

in the process of trademark negotiation, we will face all kinds of complicated situations, and we must learn to set the negotiation goal according to different situations.

(1) If the other party maliciously registers the trademark in exchange for a huge transfer amount, our main goal in the negotiation is to lower the price. How to reduce the price? We need to investigate whether the other party has bad business conditions, object to the trademark, and withdraw the trademark during the negotiation to exert pressure and force the other party to make concessions.

(2) in the case of normal trademark transfer, the reasons for the other party's trademark transfer and the status quo of the trademark shall be investigated to achieve mutual benefit and win.

establish the bottom line of negotiation

in the process of negotiation, we should set the bottom line for ourselves. For example:

(1) What is the price bottom line?

(2) How long is the negotiation period?

(3) which topics are more sensitive.

create a harmonious negotiation atmosphere

when there are differences in negotiations, we must never be ambitious. We should control our emotions, establish a harmonious negotiation atmosphere, and then try to convince the other party. The specific methods are as follows:

(1) First, affirm each other's views, weaken each other's aggressiveness to a certain extent, and ease the atmosphere.

(2) explain our opinions after the other party's mood has eased, and make constant efforts to find out the mutual interests and acceptable prices.

the negotiation of trademark transfer has a great influence on the price of trademark transfer and is subjective. Therefore, mastering trademark negotiation will ensure your own interests. There are many skills in trademark negotiation, and both the transferor and the transferee should choose flexibly according to their own situation. If you have any questions, please consult the customer service of Bajie Intellectual Property Trademark Transfer Network.

related reading click: international trademarks.