Taobao's initial imperfections meant that Taobao was just a very simple virtual online store. Many merchants just went to places with supply sources to get goods and conduct online transactions. As the Taobao system improves, more and more attention is paid to Taobao store brand authorization, that is, the sales of goods from specific manufacturers. This involves trademarks. Taobao store brand authorization is becoming increasingly standardized and strict, and trademark disputes are becoming increasingly fierce. Having brand authorization is an invisible quality guarantee for products and can make consumers trust the store more. Taobao store brand authorization under trademark protection is a brand with a long-term perspective. Some netizens saw the impact of low prices in Taobao stores on consumers. In order to save costs, this netizen also wanted to have direct sales from the manufacturer. So I found a manufacturer to discuss cooperation. Although this netizen's online store is running well, the manufacturer does not have its own online store for the time being. In the end, they were beaten back. The main reason is that brand ownership is very important to manufacturers. First, to protect the manufacturer's own brand, generally manufacturers do not agree to authorize Taobao store brands. Second, manufacturers take the trademark issue very seriously. The products they produce, after being labeled with trademarks, represent the quality of the entire company's products; if they are not dealers affiliated with the company, they can arbitrarily authorize and produce products without their own trademarks. They are all making wedding clothes for others. It can be said that Taobao store brand authorization is not only the authorization of the brand, but also involves the issue of trademark use rights. Products under the protection of formal trademarks also have stronger competitiveness. That’s why more and more people have the idea of ????buying trademarks first when opening Taobao. Attached is a simple process for applying for Taobao store brand authorization: 1. Enter the supplier backend, click Account Settings - Distributor Service Guarantee - Brand Authorization? 2. Click Add Brand on the application page to apply, enter in the drop-down menu (select ) Correct brand; 3. Upload the brand-related certificate and submit it for review; 4. If the review fails, you can resubmit; if the review passes, you can freeze the deposit yourself, and the authorization mark can be displayed only after freezing. (Note: Each brand has a copywriting reminder of a frozen deposit of 3,000 yuan). Excellent entrepreneurs advocate that company entrepreneurship and trademark purchase should go hand in hand to create a high-quality corporate image in advance. Click to consult customer service and quickly select a customized trademark! Exclusive free experience of 5 major trademarks!