As soon as a person is born, he will be named, and the same is true for corporate trademarks. However, a company's trademark cannot be activated at will. The trademark name must be approved by the Trademark Office, and it can only be applied after the trademark registration is successful. However, the time period for registering a trademark is too long, which is not conducive to the company's product layout. At this point it is time to transfer the trademark. Trademark transfer allows a company to quickly obtain a trademark and thus lay out calmly.
Although trademark transfer has many benefits, there are still five trademark transfer considerations that need to be paid attention to during trademark transfer.
1. The transfer agreement should clearly stipulate whether the transfer of trademark rights is permanent or non-permanent. Don't read the contract clearly at that time and regret it.
2. Natural persons whose business activities have not been approved in accordance with the law are restricted as transferees of trademark rights. In other words, your trademark cannot be changed to an individual without an industrial and commercial license.
3. The transferred trademark legally enjoys the exclusive right to use the trademark, and the exclusive right to use the trademark is useful. That is to say, you must not only investigate whether the transferred trademark is registered and whether the transferor is the trademark registrant, but also whether the name and address of the trademark registrant are consistent with the name and address on the transferor's business license.
4. When transferring a trademark, the transferor must transfer the similar trademark at hand. This is the purpose of the Trademark Office to prevent different producers or workers from using the same trademark for the same type of products or services, which may easily cause confusion.
5. Due to the complicated transfer procedures, it is recommended to leave the trademark transfer matter to a professional trademark agency, which will be easier.