lawyer ma yingqiu answers: hello, I'm glad to answer your questions about trademark announcement. What is a trademark announcement? The so-called trademark announcement is a professional announcement made by the State Administration for Industry and Commerce on the registration, alteration, transfer, license and revocation of trademarks, a public administrative notice on trademark registration and exclusive rights and interests, and a legal procedure in trademark work. The main contents of trademark announcements include: announcement of preliminary examination and approval of trademarks, announcement of registered trademarks, announcement of renewal of registered trademarks, announcement of transfer of registered trademarks, announcement of change of registered trademarks, announcement of cancellation of registered trademarks, announcement of registration of trademark licensing contracts, and other announcements and notices that the Trademark Office deems necessary. As for whether the trademark in the announcement period has legal effect, it depends on the specific announcement period. If you are talking about the announcement period of a registered trademark, the trademark should have legal effect. The announcement of a registered trademark is the legal evidence for the applicant to obtain the exclusive right to use a trademark. The announcement of registered trademark is an announcement issued by the Trademark Office of the State Administration for Industry and Commerce when the trademark applied for is registered after the announcement of preliminary examination and approval, after a three-month objection period, when there is no objection or the objection can not be established through the objection adjudication procedure. The purpose of the announcement is to inform the public that the trademark has been registered, and the applicant has obtained the exclusive right to use the trademark, and no one may infringe upon it. In addition, trademarks that renew the notice period of registered trademarks also have legal effect. Like the announcement of a registered trademark, the announcement of renewal of a registered trademark is also a legal proof that the trademark owner has the exclusive right to use a trademark. It is an announcement issued by a trademark registrant to extend the legal effect of a registered trademark by going through the registration formalities with the Trademark Office before the expiration of the validity period and being approved for renewal. The purpose of the announcement on the renewal of a registered trademark is to inform the public that the registered trademark is still the legal subject of the exclusive right to use a trademark after its expiration.