Trademarks are the product of commodity economy.

in China, the history of trademarks can be traced back to the Spring and Autumn Period and the Warring States Period. At that time, there were already "six state-owned jobs" and "the city has a hundred jobs", and the merchants sat in Jia's position to "learn from the treasures of the four sides". With the development of social division of labor, commodities have been marked to distinguish different commodity producers. The economic culture in the Han and Tang Dynasties was the heyday in the feudal social history of China. The capital Chang 'an can be called the World Trade Center at that time. At this time, it is popular to weave and draw astronomical phenomena, flowers, birds and animals or geometric patterns on cotton, embroidery, yarn, silk and other textiles, as well as words or drawings wishing good luck such as "Longevity" and "Bright Changle" to attract customers. The commodity name code is priced, with the name of shipment, place of origin and sign, which has the attributes of publicity and announcement, and can be regarded as the embryonic form of the trademark. Up to now, the earliest and well-preserved trademark in China is the "White Rabbit Trademark" used by Liu Jiagongfu Needle Shop in Jinan, Shandong Province in the Northern Song Dynasty. It basically has all the appearance of modern trademarks. The center of the trademark is a white rabbit, with the inscription "Jinan Liu Jiagongfu Needle Shop" beside it, "Recognize the white rabbit in front of the door as a souvenir." Write "Take the finest steel bars, make fine needles for kung fu, and don't miss the use of the house. Don't be extra lenient when you transfer customers to vendors. Please remember that. " This printed copper plate, now on display in the China History Museum, is the most precious cultural relic in the world trademark history.

when guilds prevailed in Europe in the 13th century, there were guilds in jewelry, jade, woolen weaving, leather merchants and other industries. Those who join the guild must use specific marks on their products. As for marking, as early as the nomadic tribes in Spain, branding was used to mark their own livestock in order to distinguish them from other people's livestock. Therefore, the word "trademark" is often replaced by the word "brand" in English until today. In the 16th and 17th centuries, guilds became the backbone of European economy, and trademarks were fully developed.

these marks have evolved into today's trademark registration and protection system. This system helps consumers identify and buy a product or service, because the nature and quality of the product or service marked by the trademark meet their needs.