In the early 1970s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. During this change, clothing has also adapted to the new lifestyle. Kappa (back to back) is the product of this change.

At the beginning of the brand, Kappa began to provide sponsorship to various sports teams. According to statistics, from 1998 to 2002, Kappa*** sponsored about 220 teams and individuals in 27 countries. The sports involved include 16 sports including football, skiing, cricket, beach volleyball, and hockey. With the support of strong sponsorship activities, Kappa signed a contract to sponsor the Italian Juventus Football Club in 1981, and subsequently successfully sponsored the U.S. national track and field team participating in the 1984 Los Angeles Olympic Games. In the sponsorship activities, the use of innovative fabrics, unforgettable designs and products representing the brand language and brand image provided by the Kappa brand played a key role, allowing the Kappa brand to rapidly increase its visibility.

In addition, while Kappa is sponsoring, it is also actively entering the entertainment industry. Kappa has very extensive contacts with the entertainment industry, from music to television, from cinemas to regular celebrations, and has carried out a large number of targeted promotion activities for different entertainment industries. Kappa strives to lead and create popular trends through film, television, radio, magazines, Internet and other communication media.

The Kappa brand's correct brand positioning in line with market rules has enabled Kappa's business content to enjoy rapid growth around the world. The unforgettable slogan "He who loves me follows me" has continuously improved Kappa's brand image. Since the Kappa brand entered the Chinese market in 2002, its "sports, fashion, sexy, tasteful" brand positioning and complementary marketing activities have also made the Kappa brand increasingly favored by the fashion crowd.

In the early 1970s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. During this change, clothing has also adapted to the new lifestyle, and Kappa is the product of this change.

BasicNet, the brand owner of Kappa, has developed different styles... which makes the Kappa brand continue to appear in the media; it also includes sponsorship of well-known pop singers and rock bands, giving it an friendly appearance. Expressing and advocating the influence of youth culture is the magic weapon for Kappa brand to win.

The Kappa brand's correct brand positioning in line with market rules has enabled Kappa's business content to enjoy rapid growth around the world. Currently, Kappa has entered more than 60 countries and regions in Europe, Asia, America, Oceania and Africa through franchising and direct distribution.

The development of Kappa's international market is based on the development and rapid growth of the franchised agent network. BasicNet will provide franchised agents with complete business technology; for localized market development, BasicNet will provide strategic guidance to enable them to operate in a standardized manner within their regions.

BasicNet provides franchised agents with standardized work processes and powerful group information management system support (referred to as the "KOS" system). Its KOS system has functions from the group to agents, agents to retailers, until Complete management functions for retail terminals.

Franchised agents have now become part of BasicNet and share a global development goal. Because BasicNet can help franchised agents establish a comprehensive business and market service system, Kappa's trademark and corporate image can even create core competitiveness for a localized enterprise in global competition.

Creating sportswear suitable for people's daily wear is BasicNet's product development strategy. The goal pursued in product innovation is: the regeneration of sports and leisure products. At the same time, functional sportswear is a bridge that supports and promotes sports and leisure products.

Now, BasicNet has officially authorized Dongxiang Sports to become the brand franchise agent in mainland China and the Macau Special Administrative Region.