On December 23, 1987, Fiyta established a small company called Feida Watch Industry in Shenzhen, China. When the company was established, the registered capital was only 1.86 million yuan and a working factory of 20 square meters. With 9 employees, she is the predecessor of Fiyta (Group) Co., Ltd.
In the past 18 years, Fiyta has adhered to the corporate spirit of "pursuing perfection and striving for excellence", constantly learning and surpassing the world's advanced design concepts and watchmaking techniques, and using hard work and passion to introduce the Fiyta brand to the world. The palace of famous watches. After 18 years of hard work and progress, today's Fiyta has grown into the flagship of China's national watch brands and has become the "King of Chinese Watches" and the only "Chinese Famous Trademark" and "Chinese Famous Brand Product" in the industry. A publicly listed company, it successfully developed and manufactured China's first watch specifically worn by astronauts in 2003.
When the company was founded, the competition in the domestic watch industry was already quite fierce, but Fiyta has always been unswerving in the direction of its brand strategy. Since then, every Fiyta watch has experienced It combines the outstanding creativity of designers, the meticulous workmanship of watchmaking technicians, and the rigorous testing before leaving the factory.
In 1988, Fiyta’s first new product exhibition was held in Beijing. More than 100 Fiyta watches with novel designs and excellent workmanship were unveiled in Beijing, which caused a sensation in the domestic watch industry and became popular in Hengdeli in Beijing. The professional watch store set a record of daily sales of 143 pieces of the same brand. The most exciting one is the G/L208 pair of watches. So far, the sales volume has exceeded 1 million pieces, becoming a classic masterpiece of Chinese watches.
Not long after the Fiyta brand was launched, the company used its keen market acumen to spread its sales network from central cities to the whole country. At the same time, Fiyta began to implement a group strategy, and successively established 6 product-related companies, with advanced production lines such as vacuum ion plating and sapphire processing, laying a good foundation for the development of the brand.
Since 1989, Fiyta watches have frequently appeared at international watch events such as the Hong Kong International Watch and Clock Fair. With its exquisite design and outstanding quality, it competes with famous brands in Switzerland and Japan, making foreign watchmakers Colleagues were amazed.
1993 was an important year. In this year, Fiyta Company was reorganized into a joint-stock company. Fiyta A and B stocks were listed on the Shenzhen Stock Exchange. The Fiyta brand has since then been listed on the Shenzhen Stock Exchange based on international rules. Under the modern enterprise operation model, it has begun its march towards international brands.
If a worker wants to do his job well, he must first sharpen his tools. Passing ISO9001 quality certification in 1994 and realizing CIM S computer integrated manufacturing in 1996, Fiyta has acquired international-level R&D and manufacturing capabilities through continuous technological upgrading.
Outstanding design and exquisite manufacturing are the perfect combination of rationality and emotion, engineering and art. Fiyta’s new works continue to launch, leading the trend of the domestic watch industry: the first domestic precision ceramic watch, the first carbide watch, the first platinum mechanical watch, the "Millennium Light" gold and diamond watch launched at the end of 1999 was permanently collected by the China Museum of History, and set a domestic watch auction record of 101,800 yuan in Beijing.
Watches are a combination of engineering and art, the ultimate cry of inspiration and skills. Over the past 18 years, Fiyta has focused on this, constantly surpassing itself, learning the world's most advanced watchmaking techniques, and leading the way. Domestic watch industry trends.
For each Fiyta watch, the designer first draws the idea into an appearance rendering, and then works with the engineer to build a three-dimensional geometric model of the appearance parts on the computer, and analyzes and improves the details in depth. The designer Engineers are just like the left and right brains of a person, perfectly combining the beauty of art with the rigor of engineering, coupled with advanced manufacturing methods, the exquisite skills of watchmaking technicians and the strict control of every link in the process, ensuring that every Fiat watch To achieve the outstanding quality of the watch.
Since 1991, the company has introduced Swiss advanced CNC equipment for watch manufacturing four times. In 1996, the company introduced the American UG2 aerospace design software, realizing CIM S (computerized control) in the field of watch design and manufacturing for the first time in China. Integrated manufacturing), in 2001, the Swiss S-9ZXL five-coordinate CNC machining center was introduced. Its powerful functions can be used to process complex curved surfaces with ease, and the craftsmanship level has completely reached the advanced level of world famous watches. The company currently also has the world's most advanced sapphire mirror processing production line and vacuum ion plating production line, supplemented by strict quality inspection and assurance systems to ensure product quality.
Flowers and applause only represent the past. Facing new development opportunities and challenges, Fiyta integrated a new company philosophy in 2005. The advertising slogan "It's my time" has gradually become deeply rooted in people's hearts. "My time" arouses people's instinctive reverie, those important moments in life, those turning points in life, and 2005 will also be Fiyta's new starting point for take-off. Whenever you see the words “It’s my time”, please remember that this is Fiyta’s confident declaration.