Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use his trademark by signing a trademark use authorization contract. The authorized person engages in business activities in accordance with the provisions of the contract and pays certain fees to the authorized person. Licensing is usually the way through which companies obtain the right to use trademarks.

What we need to pay attention to during this process is that this licensed trademark has already been used to register on the platform, so there is no possibility of successful registration now. Some authorized trademarks may be sold during the authorization period. If the licensee wants to purchase the trademark, but finds that the trademark has been bought by someone else, in this case, it will be difficult to find the other party to buy the trademark back.

Although these issues must be paid attention to, there are still benefits to trademark licensing. The licensee can save a lot of costs and obtain exclusive trademark rights at a lower cost to enter the online platform. Of course, you should also pay attention to understanding the trademark situation before authorizing it. Don’t use inferior trademarks just to save money. Try to find them on larger platforms for higher security.

It should also be noted that the authorized business must investigate the production qualifications and credit of the licensee in advance, and do not cause damage to the trademark due to unqualified production. And everyone should not rely too much on authorized trademarks. You should still build your own brand and register your own trademark as soon as possible.

Note: Welcome to Bajie Intellectual Property Trademark Transfer Network. The company was established in 2012 and is a comprehensive trademark service platform for trademark transfer, trademark registration, and trademark transactions!