As my country attaches increasing importance to the protection of intellectual property rights in recent years, many individual merchants have also begun to seek to purchase ready-made trademarks. So how to choose a ready-made trademark to buy? There are mainly the following points to note.
1. The overall vision of the trademark is "good-looking and decent"; no matter what type of trademark it is, the first impression must be visual. Good and high-quality visuals are eye-catching and can better Promote brand promotion, publicity, etc.;
2. The name of the trademark is concise and easy to remember; the simple name is in line with the current market, and is catchy and easier for consumers or the public to remember;
3. The style or graphic design of a trademark has a certain symbolic meaning; whether it is a text trademark or a graphic trademark, what kind of information can it convey to the public or major consumer groups, and what kind of impression can it bring to the subconscious? , these are very important;
4. Trademarks must be distinctive, whether it is text naming or design; a distinctive name can be literary, sci-fi, or fashionable If it has a specific meaning among the actual target groups and meets the aesthetics of the specific group of people, it will be more conducive to the development of the brand;
5. Whether the trademark approval project is in line with your own enterprise; it can be combined with your own products or Services, check the approved items of the trademark you want to purchase, and choose a trademark that matches your goods or services. According to the development needs of your business, you can choose a Chinese or English or graphic trademark;
6. Confirm the trademark you want to purchase The current status of the trademark and the registration stage to which the trademark belongs; some trademarks are in the preliminary announcement period, opposition period, review period, etc., which will seriously affect the value of the trademark after transfer. Such a trademark may not be successfully transferred to the buyer's name or the rights will be unstable even after the transfer is successful. It is generally not recommended to purchase such a trademark.
7. Which trademark purchasing platform is better? In short, you must be clear about the positioning of your company's products or services, and choose a trademark that is more suitable for you based on the actual application scenarios and the aesthetic requirements of consumer groups or public groups.
The above is about how to choose a ready-made trademark to buy. What should you pay attention to? Generally speaking, simple, easy-to-remember and distinctive trademarks will better promote the future development of the brand. Of course, the response of such trademarks will also be higher. If brand merchants feel that purchasing trademarks by themselves is too cumbersome, they can also find a professional trademark agency. For example, the Bajie trademark purchase platform has many resources and good services. It can analyze and make recommendations based on the actual situation of brand merchants to ensure that they can own trademark ownership in a short time. Trademark purchasing platform