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1, the overall development strategy of farmhouse music: division of labor to produce characteristics, hometown construction. The overall guiding ideology of rural tourism development is to highlight characteristics and shape "homeland". The development direction of Chengdu farmhouse music is: from popularization to characteristic development; The transformation from general architectural style to western Sichuan residential style; From extensive to intensive development; From individual development to joint household development; From single-family management to corporate management. The plan book of farmhouse music should make a fuss about "agriculture", "home" and "music", that is, the management style should have the characteristics of farmhouse music, give tourists the feeling of "home" and provide them with special entertainment activities that they can participate in; In terms of hardware, the pursuit of "simple exterior and modern interior". The great development strategy of Beijing folk village is to implement the strategy of "separation" and "residence" centered on folk village. Contrary to Chengdu's practice of operating on a characteristic scale, Beijing emphasizes "dividing" with characteristics. "Division" means regional division of labor, product classification, customer stratification and service classification. Each has its own characteristics, market and scale. There are many kinds of products, including family hotels (homes), special restaurants (home meals), sightseeing agricultural parks (home fields), sightseeing orchards (homes), leisure fishing grounds (family swimming pools) and folk festivals (family celebrations). "Home" is to build a folk village into a "second home" for Beijing residents. Features are clean and sanitary, and the hardware is comfortable; In service, we attach importance to humanistic care, affection and nostalgia.

2. Farmhouses should strengthen the management of classified characteristics to prevent the erosion of rural areas by standardization, commercialization and urbanization. With the commercialization of rural tourism management, the urbanization of buildings and the standardization of facilities, the simple folk customs and low prices in rural areas are seriously challenged. The essence of this problem is how to maintain the "rural nature" and "rural image" in the development of farmhouse music. Farmhouse planning to shape the countryside is mainly achieved through three aspects: ① theme: establishing different and distinctive themes; (2) Landform: reflecting local customs and architectural style; ③ Atmosphere: Advocate the friendly, enthusiastic, simple and true attitude of local residents. Let urban residents regard folk villages and farmhouses as their "second hometown". The government can provide support in architectural style transformation, public toilets, parking lots, garbage disposal, clean energy, etc., and turn folk villages and farmhouses into real "citizens' homes".

3. Nongjiale should adhere to "localization" and "amphibious" to prevent "enclave". The biggest feature of rural tourism farmhouse is the amphibious nature of the operator's "integration of agriculture and tourism", which embodies the principle of local residents' participation, and the localization of the operator ensures the rural nature to the maximum extent. The "enclave" is the biggest threat to the countryside. The so-called "enclave" means that urban residents occupy the position of operators in rural tourism and form an "enclave" for urban residents with the purpose of rural tourism. The advantages of "outsiders" are: strong economic strength and being able to advertise in district TV stations; Have extensive interpersonal relationships with districts and cities; Know the taste of city tourists best. The localization of rural tourism operators and labor force is the fundamental guarantee for the sustainable development of rural tourism. In the folk villages in Beijing, the business division of foreign households and local households is complementary and peaceful. Exotic households are mainly engaged in high-input catering and entertainment, while local households are mainly engaged in affordable family hotels and farmhouse meals.

4. It has become an inevitable trend to operate farmhouses on a large scale, to match the "second home" with the land policy, and to form joint household development and scale operation. In order to form characteristics, especially rural tourism with rural scenery (such as farmland, orchards, tea gardens, etc. ), must have a certain scale to form a landscape. Therefore, some rural tourism projects need to be operated on a moderate scale. At present, many farmers have begun to exchange their own land use rights to promote the concentration of land. The second home will be a major trend of rural tourism development in the future. In big cities, most "second homes" are weekend houses as a supplement to urban houses. At present, more and more city people buy houses in scenic villages. The government should introduce corresponding laws and regulations, establish a reasonable land circulation mechanism, and promote the moderate concentration of land; To develop "second homes" in rural areas, the government should also have corresponding land supporting policies.

5. Farmhouse planning should pay attention to brand management and brand protection, and a group of professional rural tourism operators will be formed through classified management, which will inevitably form brands. In Chengdu, farmhouse music is mainly run by farmers, with a large number of operators, loose organization and lack of awareness of trademark protection. As a trademark, farmhouse music has been registered by some enterprises in 30 categories such as candy and condiment, and the service-oriented farmhouse music trademark that hundreds of farmhouse music owners around Chengdu are most concerned about may also be registered at any time. Therefore, measures should be taken to improve the brand awareness of rural tourism operators, actively register trademarks and protect the healthy development of farmhouse music.