We are often asked a question: How much is my domain name worth? This is an important question because customers are unwilling to sell their domain names for less than their actual value.

The value of a domain name is a very abstract concept. In order to correctly evaluate the value of a customer's domain name, we draw lessons from international

practices and propose the following evaluation model based on China's national conditions:

The value of a domain name can be evaluated from the following aspects:

1. The length of the domain name

The importance of the length of the domain name (excluding the suffix) cannot be overemphasized. Questionable, a short domain name is not only easy to remember, but also easy to input and less prone to errors. We can divide domain names into the following levels according to their length:

Level A: The length of the domain name is less than 5, such as aaa, etc.

Level B: The domain name length is between 6-10, such as amazon, etc.

Level C: The length of the domain name is between 11-15, such as greatdomains

Level D: The length of the domain name is between 16-20

Level E: The length of the domain name The length is more than 20

2. The meaning of the domain name:

The meaning of the domain name is also one of the factors of the domain name value, such as some commonly used English words or Chinese pinyin abbreviations

Domain names named after are more valuable, and we also divide them into the following levels:

Level A: domain names based on some commonly used meaningful and simple English words, such as bank

Level B: Use some short and clear Chinese pinyin or some uncommon but meaningful English words as domain names,

such as 1hao (No. 1), zhaodaola (find it), amazon (Amazon River)

C-level: domain names composed of two words: such as supermarket, etc.

D-level: domain names composed of three or more words: such as youcanmakeit, etc.

E-level: Domain name with no obvious meaning: such as wtwewfddg

3. Domain name suffix:

For commercial applications, .com domain name is undoubtedly the most popular Tempting. The .net and .org domain names are much worse.

According to this, it can be divided into the following categories:

Level A: .com

Level C: .net

Level D: .org and other top-level domain names

E-level: second-level domain name (such as .com.cn if transfer is allowed)

Domain name valuation:

Based on the above aspects, we can The value of the domain name has been roughly evaluated. See the following

table:

For .com domain name:

Domain name price index

Price Length A Length B Length C Length D length E

Meaning A 50-1000 30-500 5-100 1-25 0-5

Meaning B 20-500 5-100 3-50 0.5-5 0- 2

Meaning C 1-15 0.5-10 0.3-7.5 0.1-4 0-1.5

Meaning D 0.5-5 0.3-2.5 0.3-2.5 0.1-2 0-1.5

Meaning E 0-2 0-1.5 0-1 0-1 0-1

Domain name valuation = domain name price index * 10000 (RMB)

For. For net domain names, you can refer to the above method for evaluation, but the price must be multiplied by the factor of 0.25, and for other top-level domain names, the price must be multiplied by 0.1.

For example: sina.com is A-level in length and B-level in meaning, and its valuation should be between RMB 200,000 and RMB 5 million.

Domain name valuation model

Greatdomains in the United States is currently the most famous domain name dealer on the Internet. Several domain names worth millions of dollars, such as Loans.com, are sold through this company. of. The domain name valuation model published by Greatdomains is highly authoritative and of reference value. Domain Name Doctor has added several domain name examples based on the original text.

Greatdomains uses three Cs to estimate the value of a domain name. These three Cs are Characters (domain name length), Commerce (commercial value), and .Com (top-level domain name). Each C is a very important factor, and the three Cs combined determine the value of the domain name. The evaluation results of each C of the domain name are divided into five grades from 0 to 4 stars, with 4 stars being the best. Characters (domain name length) The shorter the length of the domain name (excluding .com, .net), the more valuable it is, because short domain names are easier to remember and spell.

4 stars: The domain name length is less than 5, such as 163.com, 8848.com, Sina.com, Sohu.com, YaBuy.com.

3 stars: The domain name length is between 6-10, such as EachNet.com, StockStar.com.

2 stars: The domain name length is between 11-15, such as GreatDomains.com

1 star: The domain name length is between 16-20, such as OnTheWayToThePark.com

0 stars: The domain name length is more than 20, such as TheWorldBoxOrganization.com

The ultimate value of a domain name is reflected in whether it can bring traffic and profits. These results will determine how much a company is willing to pay to buy you. domain name. The commercial value contained in a domain name will directly drive the price of the domain name. For example, cars.com is worth more than camping. Simple, well-known English words and phrases are also valuable because they are easy to brand, such as monster.com. Domain names containing registered trademarks are worthless and registering such domain names is a waste of money and time because as per the latest domain name policy, such domain names can only be registered by the trademark owner. For example, you cannot register coke.* or coke*.com because coke is a registered trademark.

4 stars: Use some commonly used meaningful and simple English words as domain names, such as Loans.com and Food.com.

3 stars: Use some uncommon but meaningful English words as domain names, such as Escrow.com and Amazon.com.

2 stars: A domain name composed of words that has certain commercial value, such as StoreCoupons.com.

1 star: A domain name composed of words and containing very limited commercial value, such as UsedLinens.com.

0 stars: Domain names that do not contain any commercial value, such as CantTrustUs.com.

.com is used for commercial companies. Registering a domain name under .com means "I have been engaged in business activities for many years. I am a serious businessman and I know what I am doing." Using .com The domain name below not only looks elegant and concise, but also reflects your globalization concept. 4 stars: .com. 2 stars: .net. 1 star: All other top-level domains.

Based on the above three conditions, the following table can be used to estimate the price of the domain name. Domain names under .net should be multiplied by 0.25 on the basis of the following table, and domain names with country codes should be multiplied by 0.1:

Price (USD) Length: 4 stars Length: 3 stars Length: 2 stars Length: 1 star Length: 0 stars

Commercial value: 4 stars 500,000-10 million 300,000-5 million 50,000 -1 million 10,000-250,000-50,000

Commercial value: 3 stars 200,000-5 million 50,000-1 million 30,000-505,000-50,000-20,000

Commercial value: 2 stars 10,000-155,000-103,000-75,100-40,000-15,000

Commercial value: 1 star 5,000-5 30,000-25,300-25,100-20,000-15,000

Business value: 0 stars0-20,000-15,000-10,000-10,000- 10,000