On July 10, CCTV broadcast "Da Vinci's sky-high-priced furniture "foreign brand" identity accused of fraud", which aroused great concern in the society. According to reports, Da Vinci Furniture is a high-end furniture brand known for its expensive prices. A single bed can be sold for more than 100,000 yuan, and a sofa can be sold for more than 300,000 yuan. Regarding such sky-high prices for furniture, DaVinci's sales staff said that this is because the furniture they sell is 100% "international super brand" produced in Italy, and the raw materials used are "natural high-quality raw materials" without pollution.
However, a reporter’s investigation found that a considerable part of the sky-high-priced furniture sold by Da Vinci was not produced in Italy but in Dongguan, Guangdong, and the raw material used was not the precious solid wood claimed by Da Vinci but polymer resin. Material. After testing, the Da Vinci furniture purchased by consumers was even judged to be substandard.
Da Vinci Furniture's behavior of counterfeiting "foreign brands" and deceiving consumers is extremely bad in nature. It not only caused the company to lose its credibility, but also lost the hearts of consumers. No wonder after the incident, consumers blocked the door to return products. The Da Vinci furniture incident is indeed outrageous! On July 10, 2011, the Shanghai Administration for Industry and Commerce intervened in the investigation and issued an announcement: It initially discovered and determined that Da Vinci Home Furnishing Company had three major problems: First, it was suspected of false propaganda. DaVinci uses absolute terms such as largest, top brand, and highest in its promotions. Second, some furniture products were judged to be unqualified. Third, most furniture product labels are not standardized and do not indicate the place of production and material. According to relevant national regulations, the specific materials used should be indicated.
The Shanghai Administration for Industry and Commerce sealed the Da Vinci warehouse, and during random inspections it was found that two "Capriti" bedside tables passed the two indicators of "formaldehyde release" and "drawer slide strength", but The two indicators of "woodworking requirements" and "paint film resistance to cigarette burning" failed, so the bureau comprehensively determined that the bedside table test result was "unqualified".
Regarding the Da Vinci incident, Zhu Changling, chairman of the China Furniture Industry Association, also accepted an exclusive interview with the media on this matter. Zhu Changling analyzed that the Leonardo da Vinci incident involves three key issues. One is whether it was produced locally in Italy. The second is whether there is any problem with product quality. Third, consumers were deceived by not informing consumers of the origin of the furniture. DaVinci Home issued a "Public Apology Letter to Consumers" on the evening of July 18, 2011, stating that the company had carried out internal inspection and rectification work, and that it was actively cooperating with relevant departments to verify the situation, and would take responsibility in accordance with relevant laws and regulations. Don't shirk. In its letter of apology, DaVinci Home Furnishing stated that the relevant media today raised questions about some of the company's international brand furniture, mainly focusing on the origin labeling issues, quality issues and irregular publicity issues of certain products. Regarding the high-profile issues of returns, exchanges and compensation, DaVinci Home did not mention it in its apology letter.
On July 22, 2011, the "Open Letter" was issued again, stating that if any product is deemed to be substandard by the relevant departments of the Chinese government, Da Vinci and the Italian manufacturer will strictly comply with Chinese laws and regulations and sell it. According to the stipulations of the contract, we shall bear the legal responsibility to consumers for exchange or return of goods, and accept the administrative penalties imposed by relevant departments of the Chinese government in accordance with the law.