It is said that most of Xiaohongshu's goods come from bonded warehouses and Guangzhou.

Everyone knows the fake goods that broke out in the bonded warehouse some time ago and Guangzhou.

And it is said that big companies will have big data to randomly distribute fakes according to the return rate.

But everything you buy is very cheap, so it should be no problem. After all, fakes also depend on the return on investment. The greater the profit, the higher the false rate.

1. Method of distinguishing the authenticity of goods

(1) Attention should be paid to identifying counterfeit goods from trademark marks. An important feature of counterfeit goods is to imitate the trademark logo of famous brand goods or engage in similar trademarks. As long as you know a little about trademarks, fakes are not difficult to identify. Take the "forever" brand bicycles in Shanghai as an example. There are similar trademarks such as Qijiu, Fei Yong, Yongle, Yong Guang and Yongmei. At first glance, the trademarks of these fakes are similar to permanent trademarks in shape and pattern structure, but you can recognize them when you look closely. There is also a kind of illegal manufacture of genuine brand-name commodity logos or illegal acquisition of waste trademark logos. This situation is not difficult to distinguish. The metal trademark logo on the front tube of the real permanent brand automobile frame is thick in material, strong in three-dimensional sense, pure and uniform in paint color, and has enamel luster, while forged trademarks, waste trademarks and similar trademarks do not have the above characteristics. If you distinguish carefully, you can find the truth. Of course, people or units that engage in counterfeit goods also try to get trademark marks from famous brand manufacturers through improper means. Don't worry about this situation, because it is a minority after all, and even if it does happen, it can be identified by combining the methods discussed below.

(2) Attention should be paid to identifying fakes from the appearance quality. Generally, counterfeit goods are often shoddy, the technology is not up to standard, and the product quality is poor, so counterfeit brand-name products are used to obtain sales. Grasping this feature, if you can't identify whether it is a counterfeit commodity on the trademark logo, you can identify it from the appearance quality of the commodity. Still taking the permanent bicycle as an example, the welding scar of the joint of the real permanent bicycle tube is generally smooth and flat, while the joint of the fake bicycle is often rough and uneven with obvious welding scar. In addition, differences can also be found from the paint quality and electroplating quality of bicycles themselves.

(3) Attention should be paid to identifying counterfeit goods from the unique signs of some goods. Take the permanent bicycle as an example. There are "permanent" steel seals on the handlebars and rims of real permanent cars, but counterfeit cars generally don't; Some have steel seals, hand-punched, and the fonts are rough and irregular. The 28-frame real permanent brand has factory-stamped numbers at the back joint, which are arranged neatly and the font size is even. However, the rear joints of counterfeit cars generally have no steel seal number, and some of them are arranged irregularly, with irregular specifications and irregular intervals. Other brands of bicycles also have their own special signs. As long as you pay attention to observation, it is not difficult to distinguish them.

(4) to identify the authenticity of goods, we should also pay attention to the sellers of goods. Generally, brand-name goods are in short supply planned by the state, and it is impossible to sell them to private individuals in large quantities, let alone sell them below the market price. Therefore, consumers should pay attention to identify vendors selling brand-name goods at stations, docks and bazaars to avoid being fooled. In addition, some distribution companies, especially some trading companies, often sell goods to consumers with fake ones because of their incorrect business philosophy, and consumers should also pay attention to identification.

There are many ways to identify counterfeit goods, especially different kinds of goods, and the identification methods are different. We should also constantly sum up experience, explore laws and improve our identification ability in practice.

2. The method of identifying the quality of goods

First of all, the appearance of goods, including appearance structure, texture, color, smell, feel, surface defects and packaging, is an important basis for choosing goods.

Secondly, from the six aspects of commodity applicability, commodity life, reliability, safety, economy and artistry. Good goods can meet the main purposes of this kind of goods and have the performance of achieving the specified purposes, which is the basis of the use value of goods.