liushun spring.

The name Xiaobai is very familiar to everyone. From the beginning, it was strongly inserted in domestic TV dramas and movies, and later, a row of Jiang Xiaobai was placed on the tables of small restaurants all over the street. This wave of operation really left a very deep impression on everyone. Regardless of whether the wine is good or not, it still gave the audience a strong psychological hint.

My friends and I don't drink much, and we all want to try it. When we are happy, we drink Jiang Xiaobai to celebrate, and when we are sad, we drink Jiang Xiaobai to relieve ourselves. Don't say that we really have such a feeling that the scenes in the TV series suddenly appear in our minds, and our situation and the plot of the protagonist merge with each other.

Recently, Jiang Xiaobai has become a hot topic again because of the trademark problem, and Jiang Xiaobai has been dealing with this matter. In fact, the trademark problem has lasted for more than two years, and all the good news came out before.

The public didn't pay too much attention. Now it is reported that the trademark No.1325554 registered by Jiang Xiaobai Company is invalid, which has aroused the public's attention. However, this matter is not so serious, and all Jiang Xiaobai's products are in normal sales. That is to say, the invalid trademark is just one of many trademarks registered by Jiang Xiaobai, and it does not affect the use and sales of the products.

brand introduction

Jiang Xiaobai is a naturally fermented and distilled sorghum wine brand brewed by Jiangji Winery under Chongqing Jiangxiao Liquor Industry Co., Ltd. ? Jiang Xiaobai is committed to the old taste of traditional Chongqing sorghum liquor.

with the brand concept of "I am Jiang Xiaobai, and my life is very simple", we adhere to the anti-luxury product concept of "simple packaging, refined wine" and the brand spirit of "simple and pure, maverick", so as to continuously create the brand IP of "I am Jiang Xiaobai" to interact with users and continuously promote the fashion and internationalization of China traditional wine and wine brands.

"simplicity and purity" is not only Jiang Xiaobai's taste characteristics, but also Jiang Xiaobai's attitude towards life. Jiang Xiaobai advocates young people to face their emotions, not to avoid, not to be afraid, and to be themselves.

The brand idea of "I am Jiang Xiaobai, and my life is very simple" has been extended, and it has penetrated into all aspects of modern youth life in the 21st century, and produced cultural activities such as "Seeing Meng World Youth Art Exhibition" and "I am Jiang Xiaobai".

With the fermentation of time, Jiang Xiaobai's "simple and pure" brand image has evolved into a cultural IP with self-communication ability. More and more people are willing to express themselves through "Jiang Xiaobai". For this complex world, maybe everyone is Jiang Xiaobai.