1. Outstanding Features of the Textile Industry in Jiangsu, Zhejiang and Shanghai The textile industry in Jiangsu, Zhejiang and Shanghai has a strong development momentum and a fast pace of transformation and upgrading, which deeply shocked and inspired us. To sum up, the textile industry in Jiangsu, Zhejiang and Shanghai mainly has the following characteristics: (1) Large scale and concentrated distribution. Jiangsu Province is a province that produces a wide range of fiber, fabrics and clothing. Its annual clothing output, sales and profits rank among the top in the country. Zhejiang Province is a major production and market province in the textile industry. 43 companies have entered the "Top 100" in the industry, supporting "half of China's printing and dyeing industry"; chemical fiber output accounts for 26% of the country, and printing and dyeing fabrics account for 50% of the country. Raw silk and silk fabrics accounted for 46% and 53% respectively, knitwear accounted for 20%, and clothing accounted for 15%. Shanghai is an open international metropolis, the intersection of Chinese and Western cultural exchanges, and the birthplace of Shanghai-style clothing. It has many clothing education and research institutions such as China Textile University, Lasalle International Fashion Design Institute, and Shanghai Fashion Science and Technology Information Center. The national textile industry plays a decisive role. At present, the domestic polyester polymerization capacity is 12.64 million tons/year, with Jiangsu, Zhejiang and Shanghai accounting for 65.2% of the country's total capacity. In recent years, the phenomenon of textile industry clusters in Jiangsu, Zhejiang and Shanghai has become increasingly prominent. Among the 32 textile industry base cities (counties) and 36 characteristic cities (towns) awarded by the China Textile Industry Association, Jiangsu, Zhejiang and Shanghai account for a large proportion. For example, Changshu City has given birth to seven national production and sales "singles champions" such as Bosideng Down Jacket, Menglan Home Textile, and Shenhua Warp Knitted Towel; it has four listed companies including Jiangsu Sunshine, Sihuan Biotechnology, Kainuo Technology, and Huaxi Village, and more than 30 years of experience. Jiangyin City, a textile enterprise with a sales revenue of over 100 million yuan; Shaoxing County, which has been known as "the sunrise cloth" in the Tang Dynasty and is now known as "an economically strong county supported by a piece of cloth"; Xiaoshan, Hangzhou, with a chemical fiber capacity of 1.4 million tons District; Shengzhou City in Zhejiang Province, which accounts for 80% of domestic tie production and 30% of global tie production; Yuhang District, where annual sales of home textile products reach 5 billion yuan; Zhuji City Fengqiao, where a shirt product sells for 1.5 billion yuan. The rapid development of the textile industry in these cities, counties and towns has become an important pillar for local employment, increasing fiscal revenue, attracting foreign capital, and enhancing economic vitality. (2) The industrial chain is long and the professional market is developed. The Jiangsu, Zhejiang and Shanghai regions have formed a long textile industry chain from textile raw materials, fabric weaving to printing and dyeing finishing, and garment production, with rich and diverse upstream, midstream and downstream products. The textile industry has a high degree of marketization and the professional market is networked. For example, Shaoxing's textile industry professional market started early, has a large number, and is large in scale. It mainly includes China Textile City, Qianqing Chemical Fiber Raw Materials City, Yuecheng District Light Textile Raw Materials City, Decorative Cloth City, Datang Socks City, Shengzhou Tie City, and Shangyu Umbrella Cloth Market, Xinchang Rabbit Sweater Market, etc. Among them, the "China Textile City" located in Keqiao Town is the "barometer" of the national fabric market. It is the largest textile distribution center in Asia with the most varieties of products. The total sales of light textile products account for 1/3 of the country's total sales. It ranks second among the top 10 professional wholesale markets in the country, with a turnover of 22.6 billion yuan last year. China Textile City covers an area of ??492,000 square meters, with a construction area of ??605,000 square meters and 13,500 business rooms. It has 19 professional markets in 4 major trading areas, including 13 textile markets, 1 textile raw material market, and 1 textile market. There are 5 machinery and light industry markets, with strong radiation and influence. (3) The pace of equipment transformation is fast and the level of technical equipment is high. In recent years, Jiangsu, Zhejiang and Shanghai have attached great importance to improving the level of textile technology and equipment, continuously increasing investment, and a variety of new textile processing equipment has increased significantly, and has become the area with the highest concentration of water-jet looms in the country. In the chemical fiber industry, most of the domestic grafting equipment used is polyester filament and polyester. In the weaving industry, most of them are imported textile machines and looms, mainly from Belgium, Japan and Italy, the world's three most advanced textile machinery countries. The degree of shuttle-free is high, and some companies such as Zongheng Group, Yuelong Textile, Southern Group, etc. even have as high as 100 %, leading the country; the two towns of Shengze and Nanma in Wujiang, Jiangsu Province have 40,000 shuttleless looms, one-third more than those in Shaoxing County, and there are many companies with thousands of looms. In the printing and dyeing industry, production equipment has reached or is close to the international advanced level through large-scale technological transformation. In the garment industry, the use of computer-aided design (CAD), assisted manufacturing (CAM), auxiliary management technology, three-dimensional ironing packaging, hanging production lines and other internationally advanced production and management technologies has greatly promoted industrial upgrading. (4) There are many famous brand products and high reputation. The upstream, mid-stream and downstream products of the textile industry in Jiangsu, Zhejiang and Shanghai are well-known, and some products are Chinese famous brands or even world-famous brands.

Among the 437 famous trademarks in Jiangsu Province, there are 72 textile industry trademarks, accounting for 16.5%; there are 27 well-known trademarks, and the textile industry products include 7 such as Hongdou, Hubao, Bosideng, AB, Sunshine, Menglan, and Yalu, accounting for 26% "Bosideng" down jackets have led the country in sales for nine consecutive years. In 2003, the brand value of "Bosideng" reached 3.618 billion yuan, making it the most valuable clothing brand in China. Jiangsu is one of China's fabric bases. A number of fabric brands such as "Sunshine", "Black Peony" and "Pacific" support the sky of "Jiangsu fabrics". The ultra-thin yarn-dyed fabrics produced by Sunshine Group, Heilan Group and other enterprises Poplin, denim and yarn-dyed fabrics dominate the country. Among the top ten professional trademark brand bases launched for the first time in Zhejiang Province, textile and clothing occupy seven of them - Chinese children's clothing in Huzhou Zhili, Chinese clothing in Ningbo Yinzhou, Chinese ties in Shengzhou, Chinese socks in Zhuji Datang, Chinese leather in Haining, There are seven professional trademark brand bases including Yiwu Dachen's Chinese shirts and Yiwu's Chinese socks. Shanghai takes the development of the exhibition economy such as the International Fashion Brand Clothing (Accessories) Expo as a driving force to promote the fashion, branding and internationalization of the clothing industry and accelerate the pace of development. 2. Main experiences and practices In recent years, the Jiangsu, Zhejiang and Shanghai regions have made full use of both international and domestic resources and markets, and relied on the two-wheel drive of reform and opening up to further develop and prosper the textile industry. Analyzing its success, it mainly achieved the following points: (1) Establishing advanced concepts and creating the advantage of being first and one step ahead. The textile industry in Jiangsu, Zhejiang and Shanghai has developed at a large scale, at a fast speed, and with good benefits. The main root causes are emancipation of the mind, advancement with the times, advanced ideas, and the courage to innovate. First, emancipate the mind early and act quickly. For example, Shaoxing people have a keen sense of smell, a keen awareness of "taking advantage of loopholes", and they "dare to be the first in the world". In the era of planned economy in the early 1980s, Shaoxing developed township collective enterprises; in the mid-to-late 1980s, Shaoxing people took the underdeveloped market economy and poor commodity circulation as opportunities and established a light textile market; after Comrade Deng Xiaoping’s speech during his southern tour , Shaoxing invested more than 40 billion yuan and introduced 30,000 advanced shuttleless looms, taking the lead in completing the "shuttleless" revolution in the country; before and after my country's accession to the WTO, Shaoxing people took aim at foreign trade exports, making export delivery worth five years Nearly quadrupled. Textile enterprise marketing in Jiangsu, Zhejiang and Shanghai