The meaning of "Skoda" trademark is: the huge circle symbolizes that Skoda is an impeccable product in the world; Bird wings symbolize the technological progress of products sold all over the world; The arrow flying to the right symbolizes advanced technology; The scarlet of the outer ring symbolizes Skoda's tradition for more than a hundred years;

The green laid in the middle expresses Skoda people's attention to resource regeneration and environmental protection. The cassia twig leaf at the bottom of Skoda brand car logo now represents victory.

Brand culture:

1, creativity: guided by the interests of customers, always adhere to the use of new concepts to find the best solution.

2. Ideology: Make effective use of resources and build a smart life.

3. Forward-looking: make unremitting efforts to attract and convince consumers.

4. Balance: be loyal to your feelings and satisfy customers' demands for quality and taste.

5, comprehensive: a trustworthy brand, no matter when, can make you full of vitality and enjoy life more.

6, passion: full of confidence in the future, and infected with a positive attitude around.

7. Flexibility: Combining the power of open thinking, historical accumulation and dreams to bring benefits and happiness to users.

8. Humanization: With the unique service concept of "humanistic care", it will bring the care of users like relatives and let users experience diversified life.

9. Focus: Focusing on user needs is the brand's commitment and motivation from beginning to end.

Refer to the above? Baidu encyclopedia-Skoda