MARUBI, China's leading skin care company, is famous for its excellent eye care in the cosmetics industry and has the world's largest and most professional eye skin research center. It has more than 1,000 department store counters and more than 15,000 boutique franchise stores in China, with a business presence all over the country. It is a national high-tech enterprise, a well-known trademark enterprise in China, one of the top 500 most valuable brands in China, and one of the top 100 beauty products companies in the world. In 2013, LVMH's LCapital fund strategically invested in Marubi, further promoting the realization of Marubi's dream of becoming an international brand.
On March 20, Marumi Co., Ltd. disclosed a new version of its prospectus on the China Securities Regulatory Commission website. The company plans to be listed on the Shanghai Stock Exchange and raise approximately 584 million yuan to invest in projects such as the production and construction of cosmetics products. Basic introduction Company name: Guangdong Marubi Biotechnology Co., Ltd. Foreign name: MARUBI Headquarters location: Guangzhou Date of establishment: 2000 AD Business scope: Various skin care products Company nature: Sino-foreign joint venture Company slogan: Beauty, starting from the front Main brand: Marubi , Chunji spokesperson: Tony Leung, Zhou Xun, Lu Yu, Yang Zishan Brand introduction, origin of Marubi, Marubi journey, CEO quotes, Marubi charity, celebrity products, brand endorsement, Tony Leung, Zhou Xun, Lu Yu, Yang Zishan, brand introduction Marubi origin MARUBI Marubi , with elegance as its expression, dreams as its heart, and value as its core, it selects the best essence of cultural heritage from all over the world to create a modern, oriental, and world-class quality light luxury brand. Wanmei, roundness is the beauty. Marumi's name comes from a philosophical thought - roundness is beauty. In "Shuowen Jiezi": Wan means round. "Use circle as beauty" is an aesthetic standard that spans the East and West. "Use circle as beauty" is endless; "use circle as beauty" is the pursuit of perfection. This is where the name MARUBI comes from. Marubi's journey has been focused on eye skin care for 15 years. Marubi has focused on the research of eye skin care and the development of high-quality eye creams for 15 years. Today, Marubi is the number one selling eye cream brand in China. Marumi also released its flagship product in Paris - the fourth generation elastin firming eye essence. This product combines advanced raw materials from 9 countries around the world and adds 7 patented ingredients. Marumi, which has been focusing on eye care for 15 years, adheres to the concept of "using the best in the world and making the best in China" and has launched many screaming products. As early as 2000, when it was founded, Marubi began to focus on the field of "eye skin care". At the end of the last century, the Chinese skin care market was still in its infancy, but at that time Marubi had continued to innovate in technological research and development through cross-border cooperation and achieved great results. From the initial 4 eye products of the "Cell Active Muscle Crystal Series", to winning multiple beauty awards the following year with the technical advantages of multi-cell repair factors for the eyes, and then launching eye sunscreen lotion in 2004, it became China's first eye product. As the first product on the market to obtain special-purpose cosmetics license, Marumi's technical strength in the field of eye care has been repeatedly highlighted, establishing its leading position in the industry. In 2007, with the launch of Marubi Elastin Eye Essence, a trend of "bounce, bounce away crow's feet" instantly swept across the country, ushering in the enlightenment era of "eye care" for many Chinese women, and the elastin series also became Marubi's The most popular flagship product. In 2012, Marubi launched ***5 eye products in the "Eye Care Master" series at the same time, providing time-based and symptomatic care day and night, pushing eye care to a new technical level. ▲ Marubi’s fourth-generation elastin firming eye essence ▲ Marubi’s fourth-generation elastin firming eye essence launch conference introduced L Capital fund under LVMH to invest in Marubi In 2013, L Capital fund strategy of LVMH, the world’s largest luxury goods group Investing in Marubi and becoming Marubi's second largest shareholder, relying on LVMH's rich global resources and international vision, further adds world-class luxury charm to the Marubi brand.
"L Capital Asia appreciates Marubi's mid-to-high-end positioning and steady growth all year round. At the same time, we are also very optimistic about Marubi's future development and growth." Ravi Thakran, Managing Partner of L Capital Asia and President of LVMH South Asia, Southeast Asia and the Middle East Mr. said at the press conference. ▲Sun Huaiqing and LVMH Ravi Thakran This cooperation covers eight major aspects including product research and development, appearance design, advertising and public relations, marketing, retail management, team building, global marketing, investment and mergers and acquisitions. This is L Capital Asia’s first investment in China. cosmetics company. ▲ Daniel Pietter, Chairman of LVMH Group L Capital, the world’s largest eye skin care research center. In 2014, Marumi spent US$25 million to build the world’s largest eye skin research center—Marumi 5C Center, with a total construction area of ??50,000 square meters, including R&D With five major centers including center, manufacturing center, logistics center, information center and training center, the fashionable, modern and technological cosmetics art factory is blooming amazingly! ▲Spokesperson Zhou Xun attended the inauguration ceremony of Marubi 5C Center R&D Center R & D Center The R & D Center consists of three parts: the formula development center, the product process center and the quality control center. It is composed of the world's outstanding scientists and advanced R&D equipment, and strictly follows the 100,000-level GMP Purification standard design. The R&D center's new R&D expenses exceed RMB 10 million every year, accounting for 3% of the annual turnover expenses. Manufacturing Center Manufacturing Center The manufacturing center has leading production technology, first-class production environment, and advanced production equipment. The annual production scale exceeds 80 million pieces, and the workshop cleanliness level is 100,000. It strictly adheres to ISO9001 and GMPC management systems as execution standards. In-depth implementation of 5S, Lean, QC, 6Sigma and other management methods and tools, based on top hardware facilities and management systems, to meet customer and market needs with high efficiency and high quality. Training Center Training Center The training center integrates the latest knowledge and skills in beauty and skin care categories at home and abroad, completed the research and development and writing of courseware for more than 100 courses, and established a training, research and development management team with a total teaching experience of more than 50 years in the industry and an average The team of intermediate and senior lecturers with more than 5 years of teaching experience supports Marubi's ten-year vision with the highest international standard training capabilities. Logistics Center Logistics Center adopts the integrated design of production and warehouse to build a modern logistics warehouse that integrates standardized design and personalized customization, with a total storage area of ??more than 15,000 square meters. Warehouses are equipped with automatic sprinkler systems, automatic smoke detectors, strong smoke exhaust systems, WMS, barcode/RFID identification, scanning in and out, etc., which will improve overall warehouse operation efficiency. Information Center Information Center has a highly skilled and proficient IT operation team. With the help of modern information system technology, it accelerates the optimization of business processes, improves the level of internal and external management of the enterprise, explores more business expansion opportunities, and comprehensively supports the enterprise. The internationalization of the brand, the refinement of marketing, and the firmness of execution. What Marubi 5C Center said - Alexsandra, a data processing consultant from Microsoft, said after the visit that Marubi's emphasis on product strength can give the company full momentum for development. The Corporate Culture Exhibition Hall in Marubi 5C Center witnesses the company's development process, corporate culture construction, strategic deployment, etc. Although compared with many foreign companies, China's local companies started a little later, friends who have visited Marubi 5C Center all said that the development speed of Chinese companies has surprised the world, especially companies like Marubi. The concept, system facilities and strategic planning are comparable to many large foreign companies.
Marubi's "Brand Iron Triangle" Strategy Borne Tracy, the leading consultant in the United States, once said that as long as anyone focuses on one field, he can become an expert in 5 years, an authority in 10 years, and the best in the world in 15 years. This sentence just confirms the success of Marubi as China's No. 1 eye care brand. For fifteen years, Marumi has focused on the research of eye care, relying on its "iron triangle strategy" covering the three major sectors of technology, design, and marketing - leaving R&D and manufacturing to the Japanese team, and leaving the design and creativity to the French team. Do it, while the marketing and promotion is done by our China team. The "French Design" of the brand's iron triangle - a well-known French designer personally worked on it, starting from the French aesthetic point of view, combined with Marumi's oriental characteristics, and created an original "innovative red line" to interpret Marumi's red elegance, and the final design of the golden bottle was simple and fashionable . ▲The image of Marubi counters ▲The image of Marubi counters The "Japanese R&D" of the brand iron triangle - As we all know, Japanese scientists are most proficient in the research of Oriental skin. Marubi 5C R&D Center employs Japanese experts as factory director, R&D director, manufacturing director, and quality control director, all of whom are from the famous cosmetics group Shiseido. The Iron Triangle of Brands: "Marketing in China" - In September 2015, Marubi teamed up with spokesperson Tony Leung to launch the phenomenon-level marketing of Marubi's "Eye". In just 8 days, a 3-minute blockbuster that only shot Tony Leung's eyes became a hit three times in a row. For the first time in TV history, Hunan Satellite TV, Jiangsu Satellite TV, Zhejiang Satellite TV, and Dragon TV jointly premiered Marumi's "Eye" on the screen: immediately, the PC side responded to the audience's Internet habits, and the entire network covered the keywords "Tony Leung" and "Marumi" , you can relive the blockbuster by searching, and the related search volume and video clicks exploded; the next day, Tencent Video APP startup ads and Moments ads were launched one after another, targeting hundreds of millions of women across the country, and Tony Leung Chiu-wai's "Eye" drama once again became a hit mobile terminal. It has repeatedly refreshed the hot topic list, moved hundreds of millions of female viewers across the country, and received collective attention and praise from the cosmetics industry, advertising and marketing industry, and even the entertainment and film and television circles. Behind the planning of this phenomenal marketing case in 2015 is the unique innovative formula of the well-known skin care brand Marubi: providing screaming products, bringing users a pleasant experience, and creating an emotional buzz with consumers. In the film, Tony Leung transforms into a caring and warm man who is highly sought after by women today. Like a friend reunited after a long separation, he greets thousands of female viewers in front of the screen tenderly and confesses his love affectionately. The 3-minute long emotional performance was revealed in the last frame by "Marubi". It turned out that this touching and evocative love story came from the well-known skin care brand Marubi's care for its female customers! In June 2014, the much-watched ninth "China's Top 500 Most Valuable Brands" list was released. Marumi ranked among the top 500 most valuable brands in China, ranking first in the skin care industry and top three in the daily chemical industry. This is another testament to its status as the number one brand in facial care. In the same year, Marubi once again ranked among the top 100 in the "2014 Beauty's 100 Top" released by the famous American fashion professional media "Women's Wear Daily". List after list again. CEO Quotes "It is an 'affordable luxury' brand. Although it does not have a long history of luxury goods, it can provide the same level of services as luxury brands in terms of R&D and design, product quality, user experience, emotional communication, etc." ▲Marubi CEO Sun Huaiqing— — Marubi CEO Sun Huaiqing talks about Marubi’s “light luxury” brand positioning “To compete with international brands, we need to have three basic conditions – screaming products, pleasant user experience, and emotional connection with consumers*** Ming.
” ——Marubi CEO Sun Huaiqing talks about the conditions for competing with international brands. “Marubi will build a company that is based on mobile Internet, has world-class competitiveness, keeps pace with the times, and provides beautiful and healthy light luxury products.” —— Marubi CEO Sun Huaiqing said at the company culture festival, "For 15 years, we have focused on eye care research, making us the number one brand in the eye care market in China today." - Marubi CEO Sun Huaiqing talks about how Marubi became the number one eye care brand Leading brand “Our bigger dream in the future is to hope that women all over the world will have a Marumi eye cream on stage. ” ——Marubi CEO Sun Huaiqing talks about vision “First, whether it is a ‘godfather-level’ company means whether your success in this industry has positive reference and guidance significance for this industry. If the success of a company cannot be replicated, I think it is not a good company. If success comes at the cost of destroying the industry's ecology, then it is not a good company either. Your success must be something that others can learn from and imitate, and the experience must be positive. Second, on the road to becoming a godfather-level company in the industry, those who share your interests and strive for your dreams must be given a happy ending. Because on the road to success, many people may come and go, but a good company should be responsible for those who have struggled with you from the beginning. Third, good companies should do their best to make due contributions to this society. Charity is only a small part of it, and legal tax payment is the key. ” ——Sun Huaiqing, CEO of Marubi, talks about the company’s evaluation criteria. “I told him at the time that Forbes ranked Guangzhou as the best business city in China, and Guangzhou had ranked first for three consecutive years. There is food, shelter, fresh air, and a sense of identity. In addition, I believe that Mr. Kamata loves this career in his heart. During the communication, he agreed with Marumi that we are a group of people with ideals. He is also willing to use his experience to help us run faster on the road to realizing our ideals. We look forward to him being fully integrated into Marumi as soon as possible. ” ——Marumi CEO Sun Huaiqing talks about why he invited former Shiseido China General Manager Kamada Masashi to join Marumi “There have been many concepts in history that were regarded as crazy ideas by the outside world, but people later discovered that they were originally based on knowledge and experience. Insights from in-depth analysis. ——Sun Huaiqing, CEO of Marubi, talks about the fact that when it was first launched, the price of Marubi eye cream was far higher than that of well-known foreign brands, a move that was difficult for the outside world to understand at the time. "In the Internet era, any brand has the opportunity to do business worldwide, but it will also encounter the world range of market competition. ” - Sun Huaiqing, CEO of Marubi, talks about the global integration promoted by the Internet. “The essence of fashion is to have a heart to keep pace with the times, to embrace changes, to pursue new things, and even to accept young people. ” ——Marubi CEO Sun Huaiqing talks about fashion Marubi charity Once beautiful, very caring As Marubi CEO Mr. Sun Huaiqing said: “Care for the world. Marumi, which pursues a culture of gratitude, is also thinking hard about the value of a successful company while developing the company. An excellent company should be an excellent corporate citizen. " In 2008, Marubi officially established the "Ten Care" Fund: for every bottle of Marubi products sold, "10 cents" of the revenue from each bottle of product will be donated to the fund for donation to support education in underdeveloped areas. With the action slogan "Once Beautiful, Lots of Care", the plan encourages Marubi people to not forget to repay and be grateful to the society while pursuing a beautiful life, and to faithfully fulfill Marubi's social responsibilities as an excellent corporate citizen. So far, Marubi has made a total of donations. More than 30 beloved elementary schools. Star product 1. Marubi Elastin Firming Eye Essence 10ml A precise and targeted eye care product. Marubi Elastin Firming Eye Essence is specially formulated with 20 firming ingredients. It has a double-tube design and a precise formula. It can instantly tighten the skin during the day and reduce the appearance of deep wrinkles at night. Effectively repairs and keeps eyes young.
Instant firming in 5 minutes, indulge in EYE Eye Color Pill Beauty Elastin Instant Firming Eye Essence innovatively added the instant firming technology INSTENSYL from France's top raw material supplier. After consumers apply the product, "3D" can be formed around the eyes within 5 minutes. "Eye lifting net" can quickly smooth wrinkles, lift and tighten, allowing you to indulge in EYE eye color. 12-hour long-lasting lightening of wrinkles, the more EYE you are, the younger you are. As time goes by, the magical INSTENSYL ingredients will gradually biodegrade and be reabsorbed by the skin, working with elastin to nourish the skin from within, achieving a 12-hour long-lasting effect of lightening wrinkles. 2. Marubi Chocolate Youthful Silky Eye Cream 25g 25 Youthful eye cream Silky cream, silky smooth at the touch The innovative silk emulsification technology brings a silky smooth texture and touch, lighter and fresher. 360° clearing 9 potential signs of aging around the eyes. French patented COCO is added to pure active protocells, which significantly promotes the production of carbohydrate proteins in the extracellular matrix and clears potential lines, micro-wrinkles, fine lines, dry lines, dryness and dullness. , roughness and other potential aging. Multiple plant extracts activate water delivery channels around the eyes and improve puffiness around the eyes. One bottle, breaking the curse of time. Marubi's first 25-year-old entry-level anti-aging eye cream makes the eye area of ??25 years old no longer the "watershed" of age. It can maintain a youthful eye area for a long time and prevent the curse of time from breaking. 3. Marumi Edelweiss Pure Moisturizing Essence 80ml Toner and Essence, dual effects in one. The water is jelly-packed into pure essence. One bottle completes the two steps of toner and essence. Three-dimensional network lock technology, the essence gushes out at the first touch
Its unique three-dimensional network molecular structure can tightly lock the essence, giving it a unique jelly state, and the pure and fresh essence will dissolve when it touches the skin. It is water-like, giving your skin a smooth and satisfying drinking experience.
Moisturizing from the inside, protecting from the outside, pure, clear and healthy hydration
Two internationally leading technologies: Pentavitin? Water-locking magnet ※ Technology moisturizing from the inside, Edelweiss ※ ※The anti-pollution protection system protects from the outside, like a "purifying humidifier" for the skin, leaving the skin pure, clear, and healthy. And added Artemia extract to increase the skin's ability to resist harsh environments. 4. Marubi Elastin Firming Lotion 80ml Invisible wrinkles, multi-effect elasticity, new technology, gives skin external elasticity. Integrated with new skin firming technology - cassava polysaccharide INSTENSYL?, facial skin is firm, plump and elastic. Invisible wrinkles and reshape the skin's internal elasticity. Elastin essence directly attacks the root causes of wrinkles and sagging to improve them, and can continuously repair the damage caused by time and slow down the symptoms of skin aging. Multi-effect elasticity, younger and more perfect Marumi Elastin Condensation Firming Cream not only gives skin firmness and elasticity, but also solves various aging problems such as dryness, roughness, and yellowness of skin, giving it firmness, elasticity, and translucence. skin. 5. Marubi Elastin Condensation Firming Skin Care Solution 100ml is a durable elastic water, an essence-like deep care secondary cleansing, an appetite-opening innovative brushed texture, it can stand on the skin, and can be used with cotton pads to clean the skin a second time. It adheres to all kinds of residual dirt and can even take care of difficult-to-reach pores. Unique ability to cultivate skin and regulate skin into a healthy and balanced ecological environment. High elasticity, instant Q elasticity and plumpness. Contains maintenance fluid added with high elasticity essence, which not only hydrates the surface of the skin, but also penetrates into the bottom of the skin, moisturizing it layer by layer, and injects the high concentration of elastin into the bottom of the skin to achieve Q firmness. Elastic, firming effect both inside and outside. Lift and firm, repair damage. Just apply it and you will feel the skin tightening and firming from the inside out. The elastin essence directly attacks wrinkles and loosens, restores the skin's elasticity and firmness, and continuously repairs the damage caused by time from the inside, soothing the skin. Aging, rejuvenation. 6. Marubi Elastin Firming Cream 50g is velvety smooth, deeply firming and nourishing with new technology, giving the skin external elasticity. It is combined with new skin firming technology-Tapioca Polysaccharide INSTENSYL?, every time you take care of it, your skin will feel like a lift. Feel your skin firm and lifted, with a satisfying firmness.
Targets the root causes of wrinkles and reshapes the skin's internal elasticity. Elastin essence targets the root causes of wrinkles and sagging, and can continuously repair the damage caused by time, rebuild the skin's internal elasticity, and restore the skin's youthful brilliance. Velvety smooth, deeply nourishing. The unique elastic brushed texture is velvety smooth and melts into the skin. It deeply nourishes the skin and leaves it moist and smooth. 7. Marubi Chocolate Youth Silky Emulsion 145g Balances water and oil, enjoys silky smoothness. "Silk Emulsion" improves potential aging, balances skin's water and oil, and enjoys silky smoothness. Eliminate potential aging, and your skin will fall in love with the wonderful silky richness of COCO active protocells and cocoa seed extract, which work together with multiple high-moisturizing factors to eliminate potential lines, micro-wrinkles, fine lines, dryness, roughness, dullness, enlarged pores, etc. Aging, the skin is green and green. Leaves skin as dense, smooth and tender as silk satin. Silk emulsion, silky smooth to the touch. Innovative silk emulsification technology, instantly invisible roughness, bringing a silky smooth texture and touch from the inside out, light, fresh and pleasant. 8. Marubi Chocolate Youth Silky Water 190ml has a hydrating feel, zero roughness, and regulates the skin's first barrier! Soften the cuticle and enjoy silky smoothness. Use after cleansing to balance the pH of the skin, condition and strengthen the cuticle, lock in moisture, keep the skin moist and shiny, and restore the healthy balance of the skin. Eliminate roughness and say "ByeBye" to early aging. The innovative silk lotion is packed with rich ALISTIN, COCO active protocells and moisturizing essence to eliminate potential aging and instantly create rich, moist, zero-rough, watery silk. slip. 9. Marubi Eye Multi-Repair Essence 15ml opens up the skin’s absorption power. It is the trump card of all-match skin***. It whitens and moisturizes to stimulate power and doubles the effect. It is perfectly compounded with active ingredients such as ginseng fruit essence and GP4G to slightly improve the skin environment around the eyes. , open up the absorption power of eye skin. The whitening power of pearl protein extract and the firming effect of zein peptide are combined to nourish and nourish the skin around the eyes. Use it with any Marubi eye care product to double the effect. 10. Marubi Elastin Firming Serum 30ml focuses on expression lines and repairs aging damage. Maybe large-scale wrinkles have not yet climbed up your cheeks, but Sichuan folds, nasolabial folds, and forehead wrinkles have already exposed your age. Brand-new technology focuses on expression lines. It is rich in small molecule elastic essence and combines the new skin firming technology - cassava polysaccharide INSTENSYL to deeply penetrate and rejuvenate the skin. It focuses on improving expression lines, wrinkles, sagging and other problems, making the skin elastic, plump and more youthful and energetic. Multiple plant extracts to repair aging damage. Contains multiple plant extracts such as purslane extract and yeast extract to repair various aging damage on the skin from within, strengthen the skin, and give it a smooth, delicate and charming touch. Brand endorsement Tony Leung Chiu-wai, a famous Hong Kong actor, graduated from the 11th Hong Kong Wireless Training Class and is a national first-class actor. In 2015, Tony Leung endorsed Marubi Eye Cream Festival, bringing together Wong Kar-Wai's royal photographer Xia Yongkang and Golden Horse Award-winning art director Zhang Shuping to present a new blockbuster "Eye", which was premiered jointly on the four major TV stations of Hunan, Jiangsu, Zhejiang and Dragon TV. Thousands of women who love beauty have an in-depth emotional communication and brand experience. Best Actor in Cannes, France: the only winner in Hong Kong; Best Actor at the Hong Kong Film Awards: 5 wins and 11 nominations; Best Actor at the Taiwan Golden Horse Awards: 3 wins and 7 nominations. In 2014, Tony Leung served as the celebrity ambassador of the French May Arts Festival. In 2010, he was selected as one of the "Best-selling Asian Male Artists in Asia" by the Hong Kong International Film and Television Festival. In 2008, he won the "Most Charming Actor Award" from the Hong Kong Professional Cinematographers Society. " In 2005, she was selected as one of the "100 Outstanding Actors in Chinese Films for a Century" by the China Film and Performing Arts Society. In 2000, Zhou Xun was ranked eighth among the top ten most influential people of the year by the authoritative American magazine "Time". She is one of the top actresses in China. One, famous for his superb acting skills and varied roles.
After winning the Best Actress at the Paris Film Festival in France in 1995 for "Suzhou River", in less than seven years, Zhou Xun has won more than ten domestic and foreign actress awards, becoming the mainland actress with the most awards. She is also the first mainland actress to win the Taiwan Golden Horse Award, the Hong Kong Film Awards, and the Hong Kong Golden Bauhinia Award, achieving grand slams across the Taiwan Strait and three places. Appearing in advertisements: "Marubi Elastin Firming Eye Essence", "Marubi Chocolate Youth Silky Eye Cream" Lu Yu is a talented and famous host, the best interpretation of elegance and intellectuality. Participated in hosting major live news programs such as Phoenix TV's Hong Kong/Macau return, Princess Diana's funeral, 911 incident, Afghanistan war, Iraq war, etc., and was called the "Oprah of the East" by the media. In 2009, in order to further interpret the brand characteristics of "intellectual elegance", Marubi once again hired Lu Yu as its spokesperson. Appearing in advertisements: "Marubi High-Performance Whitening Essence Cream", "Marubi Chocolate Silky Series" Yang Zishan Yang Zishan, a famous actress and singer, became famous in 2012 for her role as Zheng Wei in the movie "To Youth". In 2013, she won the 29th China Golden Rooster Award and the 32nd Popular Film Hundred Flowers Award for Best Actress nomination for "To Youth", the 5th British Vientiane International Chinese Film Festival Best Actress Award, and the 15th China Winner of the Huabiao Film Award for Outstanding New Actress; in 2014, she starred as Lijun, the heroine in "20 Again". Yang Zishan will shoot a commercial for the Marumi Edelweiss Pure Moisturizing Series, which will be aired in the near future.