1. packaging: the white bottle packaging of Tian Fei Moutai is relatively simple, while the green bottle packaging is relatively high-grade. The appearance design of the green bottle is unique. The bottle is green, with golden lines on the shoulders and a golden five-pointed star on the cap. These details show the quality of national wine and the unique position of Tian Fei Maotai.
2. Price: The ex-factory price of Tian Fei Maotai white bottle is 369 yuan, the terminal price is 399 yuan, and the profit is only 30 yuan. The ex-factory price of Tian Fei Maotai with 500ml green bottles is 969 yuan, and the terminal price is 1499 yuan. The profit is as high as that of 530 yuan.
3. Production cost: The production cost of Tian Fei Maotai white bottle is relatively low, including packaging and anti-counterfeiting costs. The production cost of green bottle Tian Fei Maotai is higher, because it has higher requirements on packaging and anti-counterfeiting, and it needs to pay extra trademark fees and wine glasses fees.
Generally speaking, there are obvious differences between Green Bottle Maotai and Tian Fei Maotai in packaging, price and production cost.