How to establish a brand and establish a brand. Details are as follows: 1. Provide the brand name and search. 2。 A copy of the application for trademark registration, filling in the category and goods/services to be applied for; 3。 Power of Attorney for Trademark signed/sealed by the applicant; 4。 The applicant shall submit a clear copy of the business license (blank with a white stamp), and the individual shall submit a clear copy of the ID card and the business license of individual industrial and commercial households (blank with a white stamp). 5。 "Brand" is intangible assets; "Brand" means popularity. With popularity, there will be cohesion and diffusion, which will become the driving force for development. Enterprise brand is the cell of urban economy and the driving force of urban economy. Enterprise brand building should first be based on integrity. Without integrity, "brand" is out of the question. Secondly, the construction of enterprise brand should be based on honesty, with product quality and product characteristics as the core, and cultivate consumers' reputation consciousness, so that the products of enterprises can have market share and economic benefits. Brand building includes brand positioning, brand planning, brand image, brand proposition and brand values. 6。 Defining the strategic objectives, responsibilities and brand building of brand association mainly includes: formulating a brand identification system with brand core values as the core, and then using the brand identification system to command and integrate all value activities of enterprises (marketing communication activities are displayed to consumers), while optimizing efficient brand strategy and brand structure, constantly promoting the appreciation of brand assets and making the best use of brand assets. [Legal Basis] Trademark Law of the People's Republic of China Article 4 If a natural person, legal person or other organization needs to obtain the exclusive right to use the trademark of its goods or services in production and business activities, it shall apply to the Trademark Office for trademark registration. The provisions of this Law on commodity trademarks shall apply to service trademarks. Article 1 The following signs shall not be used as trademarks: (1) identical with or similar to the national name, national flag, national emblem, national anthem, military flag, military emblem, military song, medal, etc. The name, symbol and specific location of the central state organ or the name and figure of the landmark building are the same; (2) identical with or similar to the name, national flag, national emblem or military flag of a foreign country, except with the consent of the government of that country; (3) identical with or similar to the name, flag, emblem, etc. International intergovernmental organizations, except those approved by the organization or not easily misleading the public; (4) identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless authorized; (5) identical with or similar to the names and symbols of the Red Cross and Red Crescent; (6) ethnic discrimination; (7) deceptive, easy to make the public misunderstand the quality of goods and other characteristics or origin; (8) It is harmful to socialist morality or has other adverse effects. The names of administrative divisions at or above the county level or foreign names known to the public shall not be used as trademarks. However, unless the place name has other meaning or is part of a collective trademark or certification trademark; Registered trademarks using geographical names shall remain valid.

how to create a cosmetic brand?

the first step is to give the product a name that conforms to the cosmetic temperament, which can refer to the existing names in the market. Then take this name to register the trademark. If it passes, it can be used.

step 2, select the factory and products. I'm talking about companies that don't have their own R&D teams. Now there are many oem companies in the market, and their products are ready-made, so they can produce them on their behalf just by agreeing on cooperation. The company only needs to be responsible for brand building. A better way.

the third step is to do packaging design. Since we want to create a brand, we must pay attention to the packaging design of products. A good packaging design can make products stand out from the mass of goods and attract consumers' attention. Thereby promoting the sales of products.

the fourth step is brand promotion. In this era, it is no longer that the fragrance of wine is not afraid of the depth of the alley, and all products are making efforts to promote the brand. There are many channels for brand promotion. Start-ups must choose a suitable publicity channel. The cost is too high to bear, the channel is not good, and it wastes money and time.

The fifth step is to establish marketing channels, which are also various now. As far as I know, there are traditional supermarkets, brand stores, e-commerce channels and Wechat business channels. According to brand positioning, you can choose the best sales channel.

How to establish your own wine brand?

according to the detailed rules for the implementation of the trademark law, an application for trademark registration shall be submitted to the trademark office with one copy of the Application for Trademark Registration, ten copies of the trademark pattern (for a colored trademark with a specified color, ten copies of the colored pattern shall be submitted) and one copy in black and white ink.

(1) The name and stamp of the applicant for trademark registration shall be consistent with the approved or registered name.

(2) The declared commodities shall not exceed the approved or registered business scope, and the commodity names shall be filled in according to the commodity classification table; If the commodity name is not included in the commodity classification table, a description of the commodity shall be attached.

Note: If an application for trademark registration is represented by a trademark agency, a power of attorney for trademark agency shall be attached, and the application shall be handled by the trademark agency and submitted to the Trademark Office.

(3) Requirements on the number and specifications of trademark patterns submitted: Each trademark registration application shall submit ten trademark patterns and one black-and-white draft to the Trademark Office; If it is a color trademark with a specified color, ten copies of colored pattern and one copy of black and white ink draft shall be submitted to the Trademark Office. The trademark design must be clear and easy to paste, printed on bright and durable paper or replaced by photos, and its length and width should be no more than 1 cm and no less than 5 cm.

(4) Relevant supporting documents should be prepared at one time. A copy of the business license shall be attached to the general application for trademark registration; For the trademark registration of drugs and tobacco products used by the applicant, the relevant approval documents of the national health department and the tobacco products department shall also be attached.

(5) To apply for the registration of collective trademarks and certification trademarks, relevant documents should also be attached according to the Measures for the Registration and Administration of Collective Trademarks and Certification Trademarks of the State Administration for Industry and Commerce

How to establish your own brand?

First of all, you should understand that the external form of brand and trademark is the same, but the connotation is different. Brand is a marketing vocabulary, while trademark is a legal vocabulary.

The number of brands and their influence are important signs of a country's comprehensive national strength. No independent brand can only be a world processing factory, so creating a brand is the road to strengthening the country and enriching the people.

to establish a brand,

first, products

second, market share

third, popularity

fourth, good after-sales

The application process of a trademark takes two to three years, and the registered service life is ten years, and no other fees need to be paid in the middle of ten years.

Conditions for trademark registration:

(1) Apply in the name of an individual.

(2) to apply in the name of the company, a copy of the business license signed by the issuing authority shall be provided. A complete application for trademark registration stamped with the official seal of the unit.

There are two ways to apply for a registered trademark:

(1) Find a trademark agency recognized by the country where you are located.

(2) Go directly to the Trademark Registration Hall (Beijing) of the Trademark Office.

Procedures:

(1) If a trademark agency is entrusted to handle the matter, the applicant may voluntarily choose any trademark agency recognized by the state to handle it.

(2) handle it by yourself: if the applicant goes directly to the trademark registration hall of the State Trademark Office, you can handle it according to the following steps: trademark inquiry → preparation of application documents → submission of application documents in the acceptance window of the trademark registration hall → barcode receipt in the coding window → payment of trademark registration fees in the payment window → Notice of Acceptance issued by the Trademark Office in about four months → Certification will be issued in about two years if it is approved.