Benxi Magnolia Dairy Co., Ltd. is a leading enterprise in the milk industrialization project in Benxi City, Liaoning Province, and belongs to an urban dairy company. The company, formerly known as Xiaobao Livestock Farm, which was built in 1953, is the only state-owned dairy farm in Benxi.
in p>1997, according to the requirements of the municipal government's enterprise reform, the enterprise carried out the first system reform, and employees participated in the establishment of Benxi milk company. In 22, the company carried out the second overall restructuring, all state-owned shares withdrew, and Benxi Magnolia Dairy Co., Ltd. was established, which initially became a private joint-stock economic entity integrating feed production, dairy farming, dairy processing and marketing development with the competitiveness of shopping malls. The company covers an area of 15, square meters, with 3 mu of cultivated land and total assets of 43 million yuan, including more than 3 million yuan in fixed assets, with an annual output value of more than 4 million yuan and 368 employees.
Innovation is the life of Magnolia Dairy Company. Magnolia Dairy Co., Ltd. adheres to the business philosophy of "continuous innovation and pursuit of Excellence", and constantly carries out equipment transformation and technological innovation, so that the enterprise can take the lead in the fierce local market competition.
in p>2, with the strong support of the municipal government, the company invested 11 million yuan to transform the second phase of the dairy factory, introduced domestic advanced dairy processing equipment, and successively launched the production lines of house bag, eight-cup and bailibao, which increased the processing capacity from 1 tons in the original shift to 4 tons in the shift. At the beginning of 22, the company passed the ISO91 international quality management standard certification. At the end of 23, the company passed the national QS food production safety certification.
In p>21, the company and the Provincial Agricultural Reclamation Corporation jointly established the "Liaoning Xiaobao Modern Dairy Demonstration Base", with an investment of 15 million yuan, which was in line with the international advanced dairy farming management technology. At present, there are nearly 8 cows in stock. In order to strengthen the construction of milk source, the company has implemented the strategy of adding farmers to build a cattle-raising community, which has driven surrounding farmers to raise more than 2, cows and provided the company with nearly 2 tons of high-quality raw milk every day.
Brand is the banner held high by Magnolia Dairy Company. In the production and operation, the company earnestly implements the brand strategy and carefully builds the product brand and service brand of the enterprise. The company has processed more than 2 products in four series of "Magnolia" brand plastic bags, plastic cups, house bags and Bailey bags. The milk source is strictly controlled, advanced pasteurization and ultra-high temperature sterilization technology are used, CIP cleaning technology and domestic advanced packaging technology are adopted, and high-quality dairy products are provided for consumers.
after several years of hard work, magnolia dairy products have become a well-known brand in Benxi city. The sales department under the company's market development department has set up more than 2 sales outlets for magnolia products, which deliver more than 3, copies of milk to households and sell them to other parts of the country every day, forming a three-line marketing network of retail, special delivery and other places, and realizing cold chain transportation of products. "Magnolia" dairy products account for more than 8% of the market sales in this city. In 21, the company sold 7,5 tons of dairy products. In 22, the sales of dairy products exceeded 9,4 tons, and in 23, the sales volume exceeded 12, tons.
At present, Anshan and Shenyang markets have been developed in the provincial market, and Anshan Magnolia Dairy Sales Co., Ltd. has been established. In cooperation with Shenyang Huashang Morning News, magnolia dairy products have been put into local market and delivered to households.
"Magnolia" brand products have been awarded "provincial assured food enterprise", "municipal famous brand product", "municipal green food" and "provincial famous trademark" by the provincial and municipal governments.
in p>24, the company intensified the development of new products, with plastic cups, house bags and Bailey bags as the leading factors, and developed "student catering milk" and "table milk", and successively developed a series of magnolia products such as yogurt, zinc milk, high calcium milk, strawberry yogurt, cocoa milk, walnut milk, papaya milk and orange milk. "Magnolia" dairy products have become the companions of people in mountain cities, and are favored by consumers in central Liaoning.
person in charge: Han Xiaoguang
registered capital: 43.86 million yuan
date of establishment:
main products or services: dairy production and processing/yogurt/juice milk/fresh milk/zinc milk/calcium milk/yogurt/breakfast milk/dairy products/dairy products
company name: Benxi Magnolia Dairy Co., Ltd. 3856962
Chuanzhen: 414-4515292
Mobile phone:
Postal code: 11722
Location:
Street address: Xinming Street, Mingshan District, Benxi City, Liaoning Province
Email: mlhry @ china315.com <