1. What is a Madrid trademark in national regulations? That is, according to the Madrid Agreement on the International Registration of Marks (hereinafter referred to as the "Madrid Agreement") or the Protocol Relating to the Madrid Agreement on the International Registration of Marks (hereinafter referred to as the "Madrid Protocol" ”) provisions, trademark registrations between member states of the Madrid Union. The commonly referred to as international trademark registration refers to Madrid international trademark registration. "Madrid Union" refers to a special union for the international registration of trademarks composed of countries or intergovernmental organizations to which the "Madrid Agreement" and the "Madrid Protocol" apply. 2. Advantages of Madrid trademark registration: 1. Low cost: Since the Madrid trademark includes 95 contracting parties, that is to say, the Madrid trademark applied for registration can be used in its contracting parties and can enjoy the protection of its national trademark rights. There is no need to apply for registered trademarks in each country one by one, which greatly reduces the cost of applying for registered trademarks. 2. Short time: In recent years, due to the rapid increase in the number of people applying for registered trademarks year by year, the challenges of trademark registration have steadily increased. Registering a trademark is a lot of twists and turns. The process of applying for a registered trademark is relatively complicated, especially because during the application process If the trademark is rejected, the successful registration of the trademark is far away. When applying to register a Madrid trademark, you don’t have to deal with applications from various countries. Applicants will know in which countries their registered trademarks are protected within about 12-18 months, and they only need to submit an application once. 3. Simple procedures: unnecessary repeated applications for registration of the same trademark are reduced. Applicants can use one registered trademark application information to designate one or more countries and apply for one or more goods or service categories. Trademark registration. 4. Extensive trademark rights: Trademark registration is divided into regions, so trademark rights are also strictly regionally divided. In other words, the trademark applied for registration can only obtain relevant legal protection in the specified region or country. Within its scope It has no legal effect outside the country. By applying for registration of a Madrid trademark, it can be protected by relevant laws in the country where it is passed, and the scope of use of its trademark rights is wider. 5. Flexible use of trademarks: After the application for registered trademark is successful, the trademark Trademarks can be flexibly used in their regions or countries without being restricted. At the same time, they can better enter the market of relevant countries and seize the market in advance. In recent years, more and more companies have been established in the society. After the registration is completed, the company can also register its own company's trademark. At the same time, the trademark also has a certain period of use. If the trademark use period expires, In the end, the user also needs to go through the renewal procedures in a timely manner. When other companies have malicious preemptive registration, they can also file objections with the Trademark Office.