Hello, the transfer of Tmall stores will be accompanied by the transfer of trademarks. Because both individual households and company trademarks must be tied to them. Once your business license is transferred, the trademark will be transferred at the same time.

first, the ownership of the Tmall trademark.

in general, trademarks can be divided into two situations: individual ownership and company ownership. If the Tmall trademark is under the name of the company, the trademark can be transferred with the company during the transfer of the Tmall online store, because the owner of the trademark belongs to the company, and it has not changed before or after the transfer. If the trademark of Tmall is in the name of an individual, then the relevant trademark owner should be contacted for negotiation when the trademark is transferred. If the trademark owner agrees to transfer, it is necessary to go to the Trademark Office to submit an application for personal trademark transfer of Tmall, and complete the transfer through preliminary examination, review and other steps. However, in most cases, when the Tmall store is transferred on a third-party platform, the store and the trademark are generally transferred together, and the probability of one transfer and one non-transfer is very small.

second, the trademark is in TM mark and R mark.

TM mark indicates that the trademark has been applied to the State Trademark Office, and there is a Notice of Acceptance. This only tells the public that the TM mark is used as a trademark for goods or services, so as to prevent the graphics or characters of the TM mark from being used by the public. It is a proof of use as a trademark and enjoys the right of priority. The difference between the R mark and the TM mark is that it is a sign of a registered trademark, which means that the registered trademark registered and passed by the Trademark Office is protected by law and has trademark characteristics such as exclusiveness. The TM mark may not be registered, but the R mark is a registered trademark. Although some TM marks may not be registered, TM marks can prevent others from filing applications repeatedly, which just means that the trademark holder has the priority to use them. In this regard, the official Tmall transfer personnel pointed out that in the process of transfer, the prices of shops with TM and R marks may be different.

third, the issue of TM bid and R bid security.

under the same conditions, the margin of tmall online store in r bid is 5, yuan cheaper than that in TM bid, which is the advantage of r bid. What is important is that if the TM bid fails to submit an application for being an R bid, then the TM bid cannot apply for being an R bid again, but can only be a TM bid all the time. Therefore, everyone should also consider the possibility of this problem when transferring Tmall stores, because the prices of Tmall stores with TM standard and Tmall stores with R standard are also different.