As the first generation of private entrepreneurs in China, Zhang Pengfei transformed his life motto of being a man, persistence, mastery and innovation into corporate culture rules. He insisted on grasping the concept of modernity and creating the future, which has gone through 23 years of hard work. His excellent qualities, such as innovation, perseverance and diligence, are the concentrated expression of the corporate image of modern United Group and the representative of the group's entrepreneurial spirit.
In the 1980s, he studied fine arts, starting with a manuscript fee of 20,000 yuan, and gradually developing a trading firm with a business area of only 70 square meters with less than 654.38 million yuan into a company with a net asset of nearly 8 billion yuan and more than 2,000 employees. He owns a listed company and more than 50 wholly-owned, holding and shareholding subsidiaries, integrating market commerce, non-bank finance, medicine and health care.
Zhang Pengfei is one of the first generation private entrepreneurs with brand awareness and strategic thinking in China. He is good at grasping the pulse of the times and the trend of social development, and finds and captures business opportunities from the trend of national policies and social changes. He has a keen eye and unique business perception. He is good at starting small and focusing on the overall situation. He deduced a lot of business legends in ordinary trivial matters, and created countless national firsts and Zhejiang firsts. For the first time in China, he put forward a brand-new concept of internationalization of brand value for private enterprises, and introduced corporate brands into international competition and cooperation in practice, which built a highway for private enterprises to use trademark brands to enter the international market.
1992, he invested more than 200,000 yuan at one time to register modern trademarks in the industrial and commercial bureau, covering 43 industries, with a total of 198 trademarks.
In March 2003, Hyundai United Group signed a trademark transfer (cooperation) agreement with Hyundai Group, an international automobile giant, with economic benefits of tens of millions of yuan, which created a precedent for trademark cooperation between China and foreign countries. According to the agreement, China Hyundai authorized South Korea Hyundai to use Hyundai trademark in China, and South Korea Hyundai designated China Hyundai as the only first-class distributor in Zhejiang to carry out in-depth brand cooperation in chemical industry, bathroom and other categories. With innovative brand-for-market strategy, flexible negotiation skills and win-win results, Zhang Pengfei has achieved strategic cooperation with multinational giants, successfully completed the smooth docking between enterprises and the international market, and created a new model for private enterprises to participate in international competition and enhance the global value of local brands in China.
On September 26th, 2005, the foundation stone laying ceremony was held for the project of Shandong Modern International Logistics Base, which occupied a total area of 1 1549 mu and was the largest logistics distribution center in China at that time. Zhang Pengfei's insistence on innovation is the driving force and source of the enterprise's endless healthy development. With the gradual saturation of the Zhejiang market, he seized the opportunity of the economic take-off in the surrounding areas, made decisive decisions, made bold attacks, attracted tens of billions of Zhejiang private funds, and drove a large number of well-known Zhejiang enterprises to invest and start businesses in relatively underdeveloped areas such as Shandong, closely combining Zhejiang's capital, technology and advanced management concepts with local social and economic resources. It has realized resource sharing and complementary advantages, greatly promoted the development of local economy, created a large number of employment opportunities for the local area, and solved the re-employment problems of many laid-off workers and poor families. It has been highly praised by the local government and all walks of life, and is known as the forerunner of Shandong private economy.
In June 2008, in order to innovate China's professional market model, promote the modernization of commercial circulation and actively create a new market operation format, Zhang Pengfei launched the first domestic professional market chain brand-Modern Union, and established the first domestic group chain professional market management company-Modern Union Market Management Co., Ltd. to unify its professional markets in Zhejiang, Shandong, Jiangsu, Anhui and other places with unified names, formats and standards. Eight unified integrations, such as unified management, can not only quickly expand the market scale and achieve the strategic goal of making the market bigger and stronger, but also build a green channel for the products of Zhejiang manufacturing province to quickly radiate across the country and even overseas, and realize the high interaction of primary, secondary and tertiary industries, which will undoubtedly have a strong impact on the single, decentralized and localized traditional professional market.
From June 5, 2009 to 2009 10, the strategic cooperation project of Hefei Yaohai District Government and Hyundai International New Town Project led by Zhang Pengfei was put on record. The total land area of the project is about 1 1,000 mu, of which the planned commercial land area is about 750 mu, the residential land area is about 250 mu, the total construction area is about 2 million square meters, and the planned total investment is about 6 billion yuan. It is a new city commercial complex built by Hyundai United Group in Hefei, and it is a deeper project expansion of the development strategy of modern United professional market chain model. Upon completion, it will become the modern development base in Anhui and the east gate connecting Hefei with the Yangtze River Delta.
20 10 in April, Hyundai United Group invested 8.8 billion yuan in the modern international new city-state project and Zheshang Building successfully settled in Qingpu District, Huai 'an City. The project is located on the south side of Gaomei Road and on the east and west sides of Beijing South Road. The project covers an area of 1.200 mu, covering 10 industries such as commercial plaza and electric mall.
On May 20 10, China Modern Tea City, which was invested and built in Hangzhou, was opened. The 20/kloc-0, 20 1 China (Hangzhou) International Famous Tea Expo and the second China New Year Festival were successfully held as the West Expo project. China Modern Tea City is one of the largest tea wholesale markets in China. It is a platform to display the characteristics of Chinese traditional tea culture, and it is integrated into the tea Expo exhibition area, tea culture interpretation area, tea auction trading area, tea bar appreciation area and other special projects.
20 10 the cultural industry of modern United group has made a breakthrough development-Deqing Zhuxia Lake Modern International Culture and Art Village Project was officially launched. After the completion of the modern international cultural and artistic village, it will become an artistic holy place for top artists at home and abroad to create, exchange and display their works and cultivate world-class literary and artistic masters. In addition to visiting the West Lake, it will also become an artistic attraction for Chinese and foreign tourists to come to Hangzhou. Becoming the "village head" of a modern international cultural and artistic village is the greatest wish of Chairman Zhang Pengfei as a famous contemporary art dealer, so that he can complete the perfect cycle from scale painting to commercial planning, and then from commercial fighting to artistic enjoyment.
20 1 1 in may, the foundation laying ceremony was held for the new building of Zhejiang university school of management donated by the group.
20 1 1 In May, Zhejiang Modern Food Processing and Development Co., Ltd. settled in Deqing Xincheng Industrial Park to better serve the modern chain food market. (In 2009, the modern chain food market was awarded the title of China Food Headquarters Base by China Food Industry Association and China Green Food Base by China Green Food Association. With the help of these two platforms, the Group will establish a large-scale food processing park in a timely manner, from the tertiary industry to promote secondary production and primary production, to form the linkage of primary production, secondary production and tertiary production, and gradually improve the supporting logistics terminal and warehousing and refrigeration functions of the park. )
20 1 1 In July, China (Hangzhou) International Famous Tea Expo was grandly held, and the second phase of China Modern Tea City was grandly opened.
20 1 1 China's largest modern international wine city project started. And will join hands with Alibaba to build the world's largest online wine mall; At the same time, Modern International Wine City will also hold the West Lake Expo and the first Zhejiang (International) Wine Expo.
In September, 20 1 1, Yantai Mayang Island Forum Project was launched. The project is located at a high level, high modern technology and high social added value, and has the characteristics of modernity and internationalization. Its purpose is to provide a high-end forum and leisure travel platform for outstanding Zhejiang businessmen around the world to discuss and study the international and domestic economic situation and its future development.
When all the 20 14 projects are completed, 20,000 people will be employed and the surrounding industrial clusters above 10 will be promoted. In the past 23 years, in the face of the difficulties at the beginning of starting a business, the helplessness of starting a business and the pain of career development, he has always adhered to the spirit of being fearless and persevering. He devoted himself to personal experience, surpassing himself and upgrading himself in constant opportunities and challenges. Now, for the century-old modern dream, he has worked hard and is ready to go. After the first 20 years, he is determined to pass on the century-old modern dream through the efforts of several generations. ...
On August 30th, 20 14, due to violation of the property reporting system, it was listed on the list of untrustworthy enterprises by the State the Supreme People's Court with the case number of (20 14) Xiaoxing Zhi Min Zi No.02905.
20 15 0 10 16 refused to perform the obligations specified in the effective legal documents due to other abilities, and was listed as an untrustworthy enterprise by the state the Supreme People's Court, with the case number of (20 12) Zhexing Zhiminzi No.00079.
Zhang Pengfei is also a member of all-china youth federation, member of the Standing Committee of Hangzhou CPPCC, vice chairman of Hangzhou Agriculture and Workers Democratic Party, vice president of Zhejiang Private Enterprise Development Association, vice president of Zhejiang Young Entrepreneurs Association, vice president of Zhejiang Market Association, president of Zhejiang Merchants Research Association, president of Zhejiang Chamber of Commerce in Shandong Province, and president of China Urban and Rural Development Promotion Association.