They are different in content, function and design depth.

first, the content is different

the p>logo is just a sign, which can be a graphic, a text, a letter or a combination of them, and finally it forms a flat pattern.

VI, on the other hand, is a complete set of identification system, including signs, basic office supplies and guiding elements. It can be said that logo is only a part of VI, and VI contains logo.

second, the difference in function

the significance of p>logo is that it can help consumers better understand the brand.

VI plays a bigger role. Generally speaking, VI not only contains the essence of the product, but also has other unique connotations. The existence of VI design has promoted consumers' consumption behavior. At the same time, with good VI design, the image and brand promotion of the enterprise will be greatly improved, which can save a lot of publicity expenses.

third, the difference of design depth

although p>logo is only a pattern design, it can also create symbols with commercial value and artistic appreciation value. However, such a logo is rare, and most of them are owned by a century-old corporate culture. Designers use vivid and concrete images to describe and express through their own aesthetics and understanding, and then make them ideological, so as to express the information of enterprises.

VI considers more the profound thoughts and connotations of the enterprise and expresses a more unique side of the enterprise. At the same time, VI can better display corporate culture and promote the development of enterprises because of its characteristics of systematicness, extensibility, unity and leadership.

Baidu encyclopedia -VI

Baidu encyclopedia -logo