Over the past four years, the party committee and government of Baigou New Town have made great efforts to shape the new image of Baigou Boutique City. Nearly 50,000 well-known brands at home and abroad have successively settled in Baigou Luggage Trading City, International Luggage City, Hardware Leather City, Clothing City, Baigou International Trade City, Commodity City and Hardware Electromechanical Lighting Building Materials City. Baigou has become the largest commercial distribution center at home and abroad, and is building the largest shopping paradise in northern China.
In the construction of urban environment, first, concentrate on urban greening. Make greening a major issue in urban construction and development planning. It is required that every project design must put greening in the first place, make the first floor greener, build green lines all the way, and build green spaces one by one, combine vertical greening with plane greening, and combine the promotion of urban enjoyment and leisure with the improvement of ecological environment. In the past four years, we have invested nearly 100 million yuan to build a green corridor with a length of 25 kilometers and a width of nearly 100 meters, which will lead to Jinbao Expressway, Wuyi Road, North Ring Road and Jinbao Road. At the same time, we will build urban greening attractions in key parts of the city, strive to create green white ditches, and constantly optimize the urban and rural ecological environment. The second is to concentrate on urban road construction. More than 30 main roads in the township, such as government street, Wuyi Road, North Ring Road, Zhuobai Road, Fumin Road, Renhe Middle Road, roads around Clothing City, Laiyuan Community Road, Industrial Zone, Industrial City Road, Auto Trade and Auto Parts City Road, South Ring Road, Zanbai Road, Jinbao Road, Youyi Road and Yihezhuang Road, have been built, widened and extended one after another. At the same time, traffic lights and warning lights were installed at major intersections in towns and villages, harbor parking belts and beautiful bus shelters were built in busy sections, and more than 30 high-standard environmental protection battery cars were newly installed, which gradually eased the traffic pressure in urban areas. The third is to concentrate on beautifying and lighting construction. Invested 50 million yuan to transform the sloping roofs of the main buildings in the township, painted them as a whole and hardcover the stores, installed street lamps, colored lights, spotlights and neon lights on the main roads and markets, and designed and updated all billboards as a whole, greatly enhancing the image of Baigou New Town. Fourth, concentrate on building a healthy environment. Invest more than 3 million yuan to acquire sanitation facilities and equipment, invest 20 million yuan to build township pipe networks, dredge and improve sewage stations. It is planned to invest 67 million yuan to build a sewage treatment plant. In civilized ecological villages and villages with good conditions, the system of three guarantees in front of the door is generally implemented, garbage dumping points are set up, environmental management teams are formed, garbage removal, street sanitation and environmental cleaning in civilized ecological villages are institutionalized and accountable, and efforts are made to build a new socialist countryside.
In the past four years, the party committee and government of Baigou New Town have actively built six new town brands focusing on honesty, civilization, openness, ecology, tourism and harmony, and implemented the largest brand project in Baigou history, which has achieved fruitful results. Today, Baigou has become a boutique city and a modern shopping mall, and the largest standardized market in the north. Baigou began to enter an important period of brand management.
When studying and formulating Baigou development plan, the Party Committee and government of Baigou New Town listed the creation of brand market as the primary content of rectifying and standardizing the market economic order, and regarded it as an important idea to realize leap-forward development. On the one hand, enterprises, merchants and government officials are organized to go out to study and inspect. From the comparison, we really feel that the brand is an access card for the modern market and a letter of credit to win the purchase of consumers. Maintaining the brand image will win huge business opportunities and benefits.
The Party Committee and Government of Baigou New Town first made great efforts to rectify and standardize the market economic order. Large and small enterprises, individual processing households, fixed stores and business stalls in the urban area were registered one by one. All enterprises and businesses are required to resolutely implement the "three noes" for brand-free, fake and shoddy goods: no production, no purchase and no sale. Restrict the listing of unlicensed goods, crack down on counterfeiting, and give policy support and vigorous publicity to brand-name stores, thus forming a strong driving force for brand management. Brand craze has become an unprecedented knowledge in Baigou, with more than 1200 registered trademarks in Baigou New Town. Baigou achieved a qualitative breakthrough in brand management.
Introduce well-known brands and promote brand management in the market. First of all, Baigou has attracted nearly 5,000 famous brands at home and abroad to open more than 2,000 direct stores in Baigou with its open concept, relaxed environment and advanced circulation format, with the same quality, price, variety and after-sales service as the manufacturers. Merchants from neighboring provinces and cities come to Baigou to buy brand-name goods, and the investment in manpower, material resources, financial resources and time is greatly reduced. This is the mystery of Baigou market forming a strong flow of people, logistics and information.
Secondly, more than 1,000 brands such as Yutu, Cosby, Furunde, Ortera Otila, Shi Heng, Bainu, etc. 1000 have been registered in Baigou successively. Among them, Yutu, Otila and other luggage products have won the favor of users with their excellent quality and advanced design, and their products are sold to large and medium-sized cities in China, Russia and Mongolia. It has truly formed the unique competitive advantage of Baigou goods with the same quality, lowest price and excellent price. Nowadays, there are many brands in Baigou market, including Chinese and foreign famous products, brand-name stores, direct stores and boutique houses. Brand appearance, listed operation, clearly marked price, and high credit commitment to face visitors from all directions. The concept of Baigou people has changed greatly, the atmosphere of Baigou New Town has changed greatly, and the face of Baigou market has changed greatly. Baigou began to enter an important period of brand production.
In the process of branding the means of production, the party committee and government of Baigou New Town attach great importance to the agglomeration effect of brand enterprises. Since 2000, Baigou Industrial Zone has been developed and built in Baigou New Town, enjoying preferential policies for provincial parks. The industrial area has grown from 100 mu to nearly 5,000 mu, with a total investment of 6,543.805 billion yuan and more than 700 enterprises. French Clave Leather Co., Ltd., Italian Bainu Leather International Group Company, Sino-Korean joint venture Yida Leather Co., Ltd., Guangzhou Carlton Leather Co., Ltd. and many other well-known enterprises have settled in the industrial zone management-a shortcut to the construction of Baigou New Town.
The party committee and government of Baigou New Town deeply realize that the capital problem is the most realistic problem that the construction will inevitably encounter. It is useless to rely on negativity, and the way out for funds lies in the market. The most effective way is to put the new town construction in the big market, and establish a diversified and multi-channel financing system by constantly expanding its own advantages and enhancing its attractiveness.
The principle of the government of Baigou New Town Party Committee is that whoever invests, owns and benefits, and takes the road of government financing, social fund-raising, farmers' investment, investment attraction, rational development and rolling development. Specific measures, first, rely on preferential policies, strengthen quality services, create a good environment, and strongly attract domestic and foreign merchants to invest in Baigou. Baigou * * * attracts more than 1,000 domestic and foreign merchants/kloc-0, with a capital of nearly 2 billion yuan. The second is to establish the development idea of attracting rich people to enter the city and private enterprises to revitalize the city, and attract, encourage and support wealthy farmers to settle in Baigou to invest and set up factories. The third is to collect idle funds from the society for market construction and transformation in various forms, such as raising funds to buy shares.
Diversified and multi-channel financing mechanism makes Baigou invest an average of 654.38 billion yuan in urban capital every year, which ensures strong financial support for the construction of new cities. A brand-new civilized ecological city is gradually taking shape in Baigou.