Trademark transfer is generally voluntary. It depends on the company itself whether it wants to register a trademark or transfer the trademark to obtain a trademark. But in some cases, companies have to register trademarks because of long-term development and future planning. In fact, more or less companies register trademarks for the sake of their own companies, so let’s take a look at the circumstances under which companies need to register trademarks. What about transferring and acquiring a trademark?

① Mandatory provisions of the law

The registered trademarks mentioned before are all based on the voluntary principle, but the law stipulates that some special commodities must register aviation trademarks, such as cigarettes, cigars and tobacco. Products such as packaged shredded tobacco are not allowed to be produced and sold without a trademark. On this basis, they must have production approval documents from the monopoly administrative department of the State Council and apply for registration in accordance with the law.

②Enter the e-commerce platform

The qualifications for e-commerce platforms have become more and more stringent in recent years. Whether you want to enter Tmall, JD.com or the cross-border e-commerce platform Amazon, you must Only registered trademarks are required. On the one hand, it is to ensure the quality of the goods, and on the other hand, it also serves the consumer experience. This more effectively forms certain constraints on e-commerce sellers and regulates their behavior.

③Upgrade the well-known trademark

When the popularity and influence of your company gradually increase, you will consider applying for a well-known trademark for the sake of the future, so that the public can better understand it, but applying The prerequisite for a well-known trademark is to apply further for a trademark that has already been registered, so applying for a registered trademark is a prerequisite;

④Prevent trademark squatting

Have a certain reputation in the enterprise and influence, some counterfeit goods and trademarks will appear accordingly, and even worse, trademark squatting will occur. Because you have not registered a trademark, you cannot protect your own goods and trademarks, and you will not be able to protect your own products and trademarks when other people's trademarks are snatched. After registration, the company becomes a trademark infringer, so it has to purchase the trademark at a high price or register another trademark. All the corporate reputation accumulated before will be wasted.

⑤Avoid trademark infringement

Every well-known company has experienced trademark infringement. The difference is that companies that have registered and applied for trademarks can protect their rights normally, while those who have not registered and applied for trademarks can The company's trademarks and products are not protected by law, so they cannot defend their rights.

Therefore, it is very necessary to register a trademark under the above circumstances. The above situations are common in life, so we will give examples. Any enterprise that already has a certain influence should take precautions before encountering the above situations. , first register a trademark to protect your own trademark ownership.