She has never been to school for a day, only recognizes three characters of her own name, and has no financial knowledge. However, she likes to study and has an amazing memory. She is not afraid of difficulties and is persistent in what she wants to do. The master slowed down and carefully watched her thin back getting smaller and smaller, and finally turned into a small black dot in the boundless white snow world, while he lay flat on the snow in despair, not knowing the cold or the pain, only feeling that everything was there. The world is empty. Said Shao Ming: "Sister, I really don't dare to leave, are you still going to the airport?" He attaches almost paranoid importance to cash, never gets involved in areas he is not familiar with, and is cautious every time he takes steps to expand. . In 2012, she made it onto the Hurun China Rich List with a net worth of 3.6 billion. In the spring of that year, Qian Xuesen was eager to return to New China and participate in the construction of the motherland. He booked a flight to return to China on May 1st. Her daughter Qian Yongzhen was born on the 2nd of the month, which meant that Jiang Ying had to travel long distances with her baby and diapers when her daughter was one month old. . She is Lao Ganma Tao Huabi. How did Lao Gan Ma succeed? Let’s take a look at Lao Gan Ma’s celebrity entrepreneurship story and learn from it after returning home

I looked at myself carefully in the mirror

I found that in the mirror The woman is indeed becoming more and more like Qiu Yun

But she is still not as beautiful as Qiu Yun

And the circles under her eyes are slightly darker due to frequent insomnia! I couldn't help but pick up the gift Qiu Yun gave me Eyeshadow

Carefully describe your successful entrepreneurial experiences on your eyes.

Selling jelly, but accidentally selling hot pepper sauce

Tao Huabi was born in a remote mountain village in Meitan County, Guizhou Province. Because of his poor family, he never read a day since he was a child. When she was 20 years old, she met an accountant from the 206 Geological Team, and the two fell in love and got married. But within a few years, her husband died of illness, leaving her and their two children behind.

After her husband passed away, Tao Huabi, who had no source of income, went to work and set up a street vendor in other places in order to survive. In 1989, Tao Huabi used the little money she saved from living frugally to build a house with bricks picked up from everywhere on a street in Longdongbao, Nanming District, Guiyang City, and opened a simple restaurant named " Affordable restaurant" specializing in jelly and cold noodles.

In order to accompany the meal, she specially made spicy sauce, specially used to mix the jelly, and the business was very prosperous. One morning, Tao Huabi felt dizzy after getting up, so she did not go to the vegetable market to buy peppers. Unexpectedly, the customer came to Muzi and woke up in the morning of the next day, when the sun had just risen. When she saw me next to the hospital bed, she frowned and leaned against the wall alertly, her eyes filled with panic for a moment. After a while, he relaxed his frown and smiled weakly at me, saying I must have scared you. While eating, when I heard that there was no spicy sauce, I turned around and left. This incident touched Tao Huabi greatly. She immediately identified the potential of spicy sauce and started researching it with great concentration. After several years of repeated trial production, the spicy sauce produced by Tao Huabi has a more unique flavor. After eating the jelly, many customers bought some spicy sauce to take home. There were even some people who didn't eat jelly but came to buy her spicy sauce. Later, her jelly business became worse and worse, but the spicy sauce was in short supply.

One day at noon, Tao Huabi discovered that the business of more than ten restaurants and food stalls selling jelly in the surrounding area was very prosperous, and the same reason why these restaurants were prosperous was that they were all using the jelly beans bought from her. Here comes the spicy sauce.

In November 1994, the "Beneficial Restaurant" was renamed "Guiyang Nanming Taoshi Flavor Food Store". The jelly and cold noodles were gone, and the chili sauce series products began to become the main product of this small store. However, dedicated production still cannot meet the huge customer demand. In July 1996, Tao Huabi rented two houses in Yunguan Village Committee, Nanming District, and set up a food processing factory, specializing in the production of spicy sauce, named "Laoganma Spicy Sauce".

First time setting foot in the workshop, many difficulties

The newly established hot sauce processing factory is a simple manual workshop with only 40 employees. There is no production line and all processes use the most primitive manual operations. .

At that time, pounding and cutting peppers was a chore that no one wanted to do.

Tao Huabi took the lead and took the lead in "chopping peppers". Later, she suffered from severe frozen shoulder and all 10 finger nails were calcified.

When they first produced chili sauce, they couldn’t find suitable glass bottles to hold it, so Tao Huabi went to Guiyang Sudden Kiss City No. 2 Glass Factory to place an order, but was rejected. Tao Huabi facilitated their negotiation: "Which baby is the best for life?" It’s just a big one. They all grow up slowly. If you don’t give me a bottle today, I won’t leave.”

That’s it, Guiyang No. 2 Glass Factory and “Lao Ganma.” "Forged an indissoluble bond, and even escaped the invasion of the collapse of state-owned enterprises because of this. So far, the glass bottles of 60 products of "Lao Gan Ma" are produced by Guiyang No. 2 Glass Factory. Three of the four production lines of No. 2 Glass are operated 24 hours a day for "Lao Gan Ma".

The "Lao Ganma" produced in the workshop needed to be sold, so Tao Huabi went to the canteens of various units and roadside stores to sell it. After selling, she would collect money, and if she couldn't sell, she would return it. The "stupid method" made the merchants agree to test sales. As a result, the launched chili sauce quickly ran out of stock, and "Lao Gan Ma" also began to expand production.

In August 1997, Guiyang Nanming Laoganma Flavor Food Co., Ltd. was established, with the number of workers increasing to more than 200. What Tao Huabi has to do is no longer just take the lead in chopping peppers. By the way, I finally remembered that Kuang Mingyin mentioned that his family opened a beauty clinic, and he also studied plastic surgery in Korea. That's why Shen Linglong looked so horrified when she saw Kuang Mingyin that time, because Kuang Mingyin was one of the few people on earth who knew her true bust size. She has to personally review various financial and personnel reports, and has to deal with many external affairs such as industry and commerce, taxation, and urban management. *** Relevant departments often issue documents for her to implement. In addition, she often participates in various meetings held by the competent authorities of the Communist Party of China, and is sometimes asked to speak on stage.

How does Tao Huabi, who is illiterate, deal with so many complicated matters?

Tao’s management wisdom: Keep things simple and stabilize people’s hearts

Company After the establishment, Tao Huabi's eldest son Li Guishan resigned from the "iron rice bowl" and came back to help his mother run the business.

In 1998, with the help of Li Guishan, Tao Huabi formulated the rules and regulations of "Lao Ganma". No one outside has read the original text of this system, but current general manager Xie Bangyin said that they do not have an employee handbook and that the so-called rules and regulations are actually very simple. There are only some sentences such as "can't be lazy", which are more like the teachings of the elders than a system that employees must implement.

Relying on such a simple system that has not changed a word like the U.S. Constitution, "Lao Ganma" has remained stable for 11 years, and there has never been any problem within the company.

The organizational structure of "Lao Ganma" is also very simple. There is no board of directors, vice chairman, and deputy general manager. There are only 5 departments. Tao Huabi has two supervisors, one in charge of business and one in charge of administration ( Currently with Xie Bangyin and Wang Wu). Xie Bangyin said with a smile that he is a "business manager" because he always has to rush to the front line to fight for his life.

Tao Huabi was also quite considerate. She did not believe that her husband died in such an unknown way, but was silently waiting somewhere to return to China to reunite with her. She has been unable to wait for her husband's return for two years. In her bedroom, there are many photos of her husband and certificates of meritorious service, but she never displays his Purple Heart Medal of Valor because she is worried about being exposed. Steal. The waiting is long and cruel, and the missing is sweet and bitter. Later, she found a job caring for orphans and disabled children to make up for her lack of children. No one in the company calls her Chairman, they all call her "Laoganma". There are more than 2,000 employees in the company, and she can name 60 of them, and remembers the birthdays of many of them. She also remembers every employee's wedding. Be the witness in person.

In addition, Tao Huabi has always adhered to some of her "local principles": visiting employees' homes every now and then; every employee will receive a gift from her on their birthday. and a bowl of longevity noodles with two poached eggs; when some employees were on a business trip, she cooked a few eggs for them as if sending her children on a long journey, and waited until they left the factory and got in the car before turning back;

Starting in 1998, Tao Huabi sent the company's management personnel to Guangzhou, Shenzhen, Shanghai and other places in rotation, allowing them to inspect the market and learn advanced management experience from some well-known companies.

In 2005, Li Guishan left the post of general manager and was later replaced by professional manager Wang Haifeng. Current general manager Xie Bangyin was the assistant general manager at the time.

The management team of "Laoganma" is probably the most mysterious among China's large enterprises. One of Tao Huabi's requirements for them is that they cannot accept interviews from outsiders. Common evaluations of this team are: loyal, diligent, and low-key. The reason why his eldest son Li Guishan resigned has always been a mystery.

Tao Huabi’s “money management” wisdom: no loans, no debts, no listings

Since the workshop period, “Hey—” I called Junhui and he responded and ran away. Go down. , whether buying chili peppers from farmers or selling chili sauce to dealers, Tao Huabi always has cash on hand, and now she has always adhered to this principle with daily sales of over 10 million. "Laoganma" has no inventory, no accounts receivable and accounts payable, and only has a cash flow of over one billion yuan.

Tao Huabi has never dealt with a bank. The only loan she got was after she became rich. The bank kept asking people to come to her door to ask for a loan, but they reluctantly gave her a loan because of their kindness. A staff member of Guiyang Commercial Bank said that the most common thing Tao Huabi said to them was: "You just want to get some interest money from me."

In 2003, some *** leaders once It is recommended that Tao Huabi's company be listed through a backdoor listing to raise funds to expand the company's scale.

This is something that other companies would like to do, but Tao Huabi rejects it. Tao Huabi’s answer is: "I am confused about such nonsense as listing and financing. I only know how to stir-fry chili peppers. I just do what I know how to do. I am determined not to go public. Once I go public, I may lose everything. If you have money, just take it and ask them to buy shares. When the time comes, the money will be sucked away. , New Year is here in a blink of an eye. This year, the man's high school teacher is celebrating his 10th birthday, and the enthusiastic classmates contact everyone to celebrate the teacher's birthday. The man is a "good guy", so he naturally doesn't like to participate in similar activities, but this time he was happy. He agreed. As for the reason, everyone can guess it. I will pay off the debt. What is the other reason? Let me tell you young people, there is motivation. Officials lamented that discussing financing and diversification with "Lao Gan Ma" was more cost-effective than discussing investment with foreign businessmen. A flower is a heart; a bouquet of flowers means that both parties share that heart. So, one flower is enough for me. It's like being alone for the rest of your life. Be difficult.

Wang Wu and Xie Bangyin said that Tao Huabi’s memory and mental arithmetic skills are amazing. She doesn’t understand things like financial statements at all. The “Lao Ganma” only has simple accounts, which are read to her by financial staff. , she can remember it after hearing it once or twice, and then she can mentally calculate the general ledger of financial transactions and immediately know whether there is any problem with the numbers.

Be responsible for products and crack down on counterfeiting

In the early days of "Lao Gan Ma", Li Guishan applied for a registered trademark, but was dismissed by the Trademark Office of the State Administration for Industry and Commerce as "'God Ma' is a commonly used trademark." The title was rejected on the grounds that it was not suitable as a trademark. This gives counterfeiters an opportunity.

More than 50 kinds of "laoganma" appeared all over the country, and Tao Huabi began to make great efforts to crack down on counterfeiting. She sent people undercover to investigate, allocated millions of yuan every year to establish the first anti-counterfeiting team of private enterprises in Guizhou, and began to crack down on counterfeiting across the country. But counterfeit "Lao Gan Ma" is like leeks, cropping out again and again, especially Hunan "Lao Gan Ma", the trademark is almost exactly the same as Guizhou "Lao Gan Ma".

Tao Huabi became stubborn and fought unrelentingly with Hunan’s “Lao Ganma” for three years, starting from the Beijing No. 2 Intermediate People’s Court to the Beijing High Court, and also fought over national trademarks several times. bureau. This case became one of the top ten typical rape cases in China in 2003.

On August 10, 2000, the court of first instance found that the "Laoganma" flavored tempeh produced by Guiyang Laoganma Company had a certain historical process, and Hunan Laoganma constituted unfair competition, and ruled that it should be discontinued Use and destroy packaging bottle stickers similar to those of Guiyang Laoganma Company before obtaining the design patent, and compensate for economic losses of 150,000 yuan. This meant that the two "old godmothers" could live together, which Tao Huabi could not accept, and she quickly appealed.

During this period, many people advised Tao Huabi to give up the lawsuit, but Tao Huabi said one sentence to those who came to persuade her: "I am the real 'Lao Ganma', they are fakes (Guizhou dialect: fake Goods), should I still be afraid of bad goods?" In the end, the lawsuit between Tao Huabi and Hunan Laoganma was settled with the mediation of the two noble men. In May 2003, Tao Huabi's "Lao Gan Ma" was finally approved by the National Trademark Office. In July, the city of Wuhan was in a rage. Huang He said, I was standing in the city center of Vancouver wearing a short-sleeved shirt and looking at the snow on the top of the mountain. I turned around. , you can still see the sea under the blue sky. When can I hold your hand and see the sea together? Registration certificate, and at the same time, the registration previously obtained by Hunan “Laoganma” from the State Trademark Office was cancelled.

How did Lao Gan Ma succeed?

Why did Tao Huabi succeed? Why did "Lao Gan Ma" continue to grow? How did Lao Gan Ma succeed? This is a secret. But there is an answer that everyone knows. It is said that it is the secret. Tao Huabi, who "has nothing", cannot have the secret of success; it is even more true to say that everyone knows the answer - she is sensitive to opportunities. At this time, after much struggle, Pu Zhizhi's clothes had been scratched by branches in several places. Seeing this, Guo Guangyi quickly took off his coat, wrung out the water, and said with a blushing face: "Put on my clothes and I will help you wring them out." !" As he said this, he turned his back. Putting on men's clothes for the first time, Park Zhizhi felt warm in her heart even though her whole body was wet. After a while, the clothes were wrung out, and after she put them on, she felt even more that this man was honest and kind. . Li Ka-shing's initial success was to seize the opportunity of Hong Kong's real estate and port development, Ding Lei took advantage of the Internet, Zhu Baoguo stabilized health care products... Tao Huabi was in the late 1990s, in an era when everyone believed that "you can't do business without big money" , made a big business. I think at the beginning, what she seized was just a small opportunity to sell the sauce when selling jelly.

Integrity. “Integrity is required in doing business”, almost everyone knows this. But in fact, many people still can’t do it. Tao Huabi had never heard of "integrity" in Wenzhou before, but with the simple nature of a farmer, she achieved integrity and built a big business.

Cohesion. When a company starts up, it only takes a few people to work hard, skillfully, and even a little recklessly, but what happens in the future? When there are more employees, everyone needs to work together. Many excellent companies are equipped with equity incentives and corporate culture; Tao Huabi has "emotional investment" and loves people.

Professional managers. It doesn't matter that Tao Huabi is illiterate and doesn't know how to calculate accounts. She invited her own son, and even more boldly invited many professional managers, and sent them out for training and further education...

She only knows three words Tao Huabi, every thought coincides with the latest and most comprehensive management encyclopedia - therefore, the success of "Lao Ganma" is miraculous, not far from a myth.

Until now, Tao Huabi can only recognize three words - "Tao Huabi". However, she has left many Chinese companies with a set of management concepts worth pondering.

Success