Taobao trademark plus brand requirements: 1. It takes more than two years to register the trademark, and one year if the trademark is found to be transferred or sold. 2. The company that opened the store was established according to law and has been operating continuously for two years or more; The registered capital of the store-opening company is higher than RMB 1 million (including RMB 1 million). 3. A company that opens a shop must have the qualification of a general taxpayer.

before you apply for brand addition, you need to prepare: brand name, registration number, brand owner, acceptance notice/registration certificate.

At present, there are two entrances to brand application: quick brand application (new version) and full brand application (old version).

The application for the full version is as follows:

Step 1: Enter the brand adding portal and confirm the brand name, registration number, brand owner, brand registration scope and other information corresponding to the trademark.

Step 2: Fill in the relevant information of brand application

1. Whether to apply or register in China: If the brand is applied in mainland China, please select "Yes"; Please select "No" for non-mainland applications;

2. Confirm the brand name:

Please check the results through the trademark network, and the brand name filled in must be the same as the brand name inquired by the trademark network (pinyin, traditional and graphic trademarks cannot be applied for addition). Failure to follow the application results will lead to an error on the application page or failure in approval.

To apply for both Chinese and English brands, brand owners and trademark registration categories must be consistent before applying or merging brands;

3. Trademark registration number/application number:

4. Trademark registration certificate/acceptance notice:

The picture format needs to be: jpg, png, jpeg;

The picture size is no more than 2MB；;

If you have two documents in Chinese and English, please upload two at the same time, otherwise you can upload one;

5. Brand owner: Please check the brand owner information on your registration certificate/acceptance notice.

6. Category selection:

The brand category to be added must be consistent with the service list of the trademark. For example, if the brand uses only clothes, the brand cannot apply for digital category;

Some categories do not provide brand application.

For a single application for brand addition, domestic brands can only apply for adding 2 categories at most, and foreign brands can only apply for adding 1 category at most. If the number exceeds, please apply for brand addition again;

Step 3: After completing the information, click "Submit".

Review time: 3 working days (the review time for applying for multiple categories at the same time will be different, so please wait patiently for the review results)

Tips: If you want to apply for a good brand in advance, you can also apply, and both the new brand application page and the old brand application page can be tried.