Before 1997:
In 1992, Dazhang Wholesale Department was established
The original Dazhang Wholesale Department was a store located on Longlin Road, Jianxi District (now Dongfang (West side of the hospital) is a sugar, tobacco and alcohol wholesale and retail store of less than 20 square meters.
In 1995, the business area of ??the store expanded to more than 90 square meters, and the products sold expanded from tobacco and alcohol to daily chemical products.
In line with the business tenet of "authentic, complete, fresh, and cheap", entrepreneurs have given the store more meaning and longer life.
1997-1999
In 1997, the second "Dazhang Store" opened and "Luoyang Dazhang Non-staple Food Co., Ltd." was officially registered. On May 8, 1998, across the street from the original store, "Dazhang" tried to open its first supermarket, with a business area of ??more than 300 square meters. However, the store was not its current name, but a very simple store for the surrounding area. "Dazhang Store" recognized by consumers.
1999
On New Year's Day in 1999, entrepreneurs in Dazhang realized the importance of fresh food and began to try fresh food business projects in supermarkets.
On August 18, 1999, Dazhang’s first mass merchandiser, Nanchang store, opened. The business area of ??Dazhang Bulk Store on Nanchang Road reaches 2,000 square meters. Its opening is an unforgettable event for many Dazhang people. Since then, Dazhang people have gained a deeper understanding of supermarkets
Dazhang Mass Merchant took the lead in taking the first step in Luoyang City for private enterprises to realize business transformation in the retail industry. Then it began to take advantage of its network and scale to develop rapidly.
2000
On August 18, 2000, the Laoji store opened, marking the first time that a Dazhang company store opened in Jianxi, which meant that the company opened its own store in the old city. battlefield.
2001
On November 18, 2001, Dazhang Yarn Factory Store opened, bringing the number of company stores to 10. From one to ten, this is a huge change.
2002
On September 19, 2002, Jianxi Dazhang Shopping Plaza grandly opened. This is the first time our company has set foot in a large-scale store with tens of thousands of square meters, including more than 8,000 At that time, the professional clothing store with an area of ????square meters was the largest in Luoyang and was second to none.
At the beginning of our business, our performance was not encouraging, especially the clothing business was not as simple as imagined. However, Dazhang people do not shrink back or become discouraged. Instead, they actively examine themselves and compare with others, discover their shortcomings and their own advantages, and learn from each other's strengths to make up for their weaknesses. This process really corresponds to Deng Xiaoping’s words “...crossing the river by feeling for the stones...”. This is an exploration, an extremely beneficial exploration. It cultivates our courage to advance despite difficulties, enhances our awareness of learning, tempers our management team, and improves our business capabilities.
After about a year of long exploration and adjustment, Dazhang Shopping Plaza began to show vitality, with its turnover rising sharply. It began to slowly wake up from its slumber and became increasingly vital. Today, although Dazhang Shopping Plaza still has many shortcomings, its progress is indeed amazing, and its clothing business has doubled its performance year after year.
This shows that we have successfully crossed the threshold of opening a hypermarket covering tens of thousands square meters.
"Sifang Joint Procurement"
In December 2002, our company established Sifang Joint Procurement Company in Zhengzhou with Xuchang Pandonglai, Nanyang Wandelong, and Xinyang Xiaxia to purchase nationwide. , delivered across the province.
On April 28, 2003, Dazhang Logistics and Distribution Center was officially launched
The company learned from Wal-Mart to establish a flexible and efficient logistics and distribution system, that is, to build stores intensively around a distribution center. By densely building stores within the radius of the distribution center, the number of stores reaches a certain scale, thereby giving full play to the powerful role of the distribution center and ensuring price advantages in the market. On the contrary, if the scale does not reach a certain level, the distribution center will not only fail to reduce costs, but will increase logistics costs.
Dazhang Logistics and Distribution Center was officially opened on April 28, 2003. It covers an area of ??30,000 square meters and has the most advanced logistics and distribution operation facilities, equipment and advanced warehousing management levels. With the strong backing of development, it has made outstanding contributions in Spring Festival stocking and logistics distribution.
Shengde Mei
On November 28, 2003, our company and Nanhua Group *** jointly invested 80 million yuan, and our company operated a large-scale comprehensive shopping mall similar to Wal-Mart. Supermarket - Shengdemei was successfully opened. Shengdemei has a business area of ??18,800 square meters, with high-end and complete internal settings. There is a large parking lot on the first floor below. It is one of the few large-scale stores in Luoyang City covering over 10,000 square meters. Shengdemei is positioned as high-end, fashionable and casual, emphasizing one-stop shopping and truly humanized services. Her birth is a milestone in the development of our company, and is what differentiates Dazhang Company from "Dazhang mass merchandisers". A shining brand.
Sidmax has expanded its product line from more than 10,000 kinds to more than 30,000 kinds. One-stop service is its main feature. As a flagship store, Siddemi has played a pivotal role in our company's competitive strategy from the day it was born.
2004
2004 was a year in which our company's business scale and employee team developed rapidly. In accordance with the company's development strategy, we opened 9 new stores based on reasonable layout, adding more than 10,000 square meters of business area, and at the same time set a new record of opening 3 stores in one day. It is particularly worth mentioning that the successful opening of the Songxian store has further strengthened our development confidence in opening remote stores and enhancing our radiation power. At the same time, our workforce has grown rapidly from more than 2,000 people to nearly 4,000 people. All this marks a substantial improvement in our company's comprehensive competitiveness.
2004 was a good year for our company in terms of economic benefits and social reputation. We accomplished all the set goals and achieved a doubling of clothing sales. Dazhang Bulk Store, Dazhang Shopping Plaza, and Dazhang Shengdemei are deeply rooted in the hearts of the people, and the dual-brand operation has achieved results. The golden name of Dazhang has become a huge intangible asset of our company.
2004 was a year in which the quality of our employees improved significantly and their income increased significantly. Our theoretical knowledge and operational skills in chain operations have been further improved. The per capita income of employees has generally increased by 30%. The corporate culture of "people-oriented, industrial patriotism" is more deeply rooted in the hearts of the people.
In 2004, our company was awarded the top 50 enterprises in Luoyang City and the 15 key tracking chain enterprises in Henan Province. The State Council's Market Research Leading Group visited our company for investigation. Ms. Guo Geping, President of the China Chain Store and Franchise Association, personally led a delegation to our company for investigation and fully affirmed and spoke highly of our Shengde Beauty Store.
2005 and the following years
At 8 a.m. on January 18, our company’s Hankou store finally unveiled the red hijab amid the expectations of tens of thousands of surrounding residents. The Hankou store was the first store opened by our company in 2005. The opening of this store brought the number of our company's stores to more than 30, which is of unusual significance in the chain retail industry.
After China's retail industry is fully opened, Dazhang Company can have closer contact with foreign-funded enterprises, see how foreign capital operates, and have a clearer understanding of them. Through comparison, we can learn from its advanced management methods to make up for the shortcomings of our own enterprises.
In 2005, foreign capital will definitely accelerate its entry into the mainland market. Many small and medium-sized supermarkets will face threats to their survival. Some small and medium-sized supermarkets may move to second- and third-tier cities to avoid direct collisions with foreign capital and large domestic retail companies. Competition in the central and western regions is relatively weak, so there is great potential for Dazhang.
Under such circumstances, Dazhang Company will also work with Xuchang Pandonglai, Xinyang West Asia, and Nanyang Wandelong to make the "four-party joint procurement" practical and successful, and move from "joint procurement" to "joint procurement" joint development". We have set the goal of "based on the Central Plains and developing towards the central and western regions" and will focus on the secondary and tertiary markets in the future.
In 2005, we will make our business scale and network strategic advantages even stronger under the premise of safety and stability: focusing on developing standard fresh food supermarkets, accelerating the pace of "agricultural reform to super market", and implementing safe and secure supermarkets. Food engineering, and began to enter Sanmenxia, ??Yuncheng and other cities.
2006
2006 was a year of rapid development for our company. The company began to focus on the quality training of senior managers, using the advantages of private enterprises to quickly adjust its position in the market. posture. On March 28, Dazhang Fresh Food Supermarket Chang'an store and Xiguan store were opened. On September 29, Dazhang Mengjin store, Dazhang Huili Jiaonan store, and Dazhang Department Store Sanmenxia store opened at the same time. On December 21, Dazhang Clothing Plaza Xiaotian store opened. Xiaotian Store is the first professional clothing plaza created by Dazhang for clothing. It professionally builds quality and makes Dazhang's business more abundant. With the acceleration of urbanization, the consumption upgrade caused by the increase in per capita disposable income has prompted people's fashion consumption, enjoyment consumption and brand culture consumption to enter a period of rapid growth. Therefore, the company's next main goal is to guide the service in terms of services. Consumption, improve some additional things besides goods, such as services, environment, brands, etc., and gradually satisfy the consumption of high-end people.
2008
In 2008, the Shengdemei New District store opened. When it opened, the brand image of Dazhang was once again improved, reaching the level of a high-end store in terms of store layout, decoration environment, product structure, etc. standards.
In 2009
In this year, the company's second distribution center covering an area of ??50 acres, including fresh food sorting, fruit processing, cold storage, and live fish ponds, was put into use. The company's fresh food business has laid a solid foundation, and has also taken a step closer to the company's corporate mission of "guaranteeing food safety and living convenience for the people of the city."
At the same time, a large-scale leisure shopping mall with an operating area of ??30,000 square meters opened in Yichuan, integrating supermarkets, department stores, snacks, entertainment and leisure.
Important events.
Dazhang Wholesale Department was established in 1992
Dazhang Non-staple Food Co., Ltd. was established in July 1997
The first supermarket in Luoyang City in April 1997 - —Dazhang Longlin Store opened
On December 28, 1998, Kaidong Store (formerly Xigong Store) opened
On August 18, 1999, Dazhang’s first mass merchandiser—— —Nanchang store opened
Yanshi store opened on January 8, 2000
Gushui store opened on April 18, 2000
August 18, 2000 The Laoji store opened
The Wuhan store opened on November 18, 2000
The motorcycle shop opened on June 18, 2001
On August 8, 2001 Five stores opened
The Huanghe store opened on April 18, 2002
The Tanggong store opened on May 18, 2002, and the Gushui store moved and opened on the same day, expanding the business scale
The administrative store opened on June 8, 2002
On July 28, 2002, the Changchun store and the food processing factory opened on the same day
On September 19, 2002, the company became the first Home Shopping Plaza - Dazhang Plaza Jianxi Store opened
In December 2002, Sifang Joint Procurement was established in Zhengzhou with Xuchang Pandonglai, Nanyang Wandelong and Xinyang Xiaxia
2003 The alliance store opened on April 18, 2003
The distribution center was officially launched on April 28, 2003
The Longquan store opened on July 6, 2003
2003 Jiuqi store opened on July 28th
Xin'an store opened on October 18, 2003
Shengdemei opened on November 28, 2003
December 2003 Luoning store opened on the 28th
Innovation store opened on March 28, 2004
On May 28, 2004, Tanggong No. 2 store, Zhujiang store and Dingbei store opened on the same day
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The Zhanghe store opened on October 3, 2004
The Songshan Road store opened on October 18, 2004
The Songxian store opened on November 18, 2004
The Hankou store opened on January 8, 2005
The Yingzhou store opened on April 28, 2005
The 168 store opened on May 28, 2005
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The Chang'an store opened on July 1, 2005
The Jianhua store opened on July 18, 2005
September 19, 2005 Shengdemeixin'an store and Yubo City Store opening
On October 1, 2005, the Shengde Meijili store opened.
On October 18, 2005, the fresh food supermarket Kanghua store opened
March 2006 On the 28th, the Chang'an store and Xiguan store of the fresh food supermarket opened.
The Mengjin store and Sanmenxia store opened on October 1, 2006
The Xiaotian store opened on December 28, 2006
Closed on May 1, 2007 Lin store opened
The 169 store opened on May 28, 2007
The yarn factory store opened on September 26, 2008
Xinglong on May 16, 2009 Store opening
The second distribution center will start shipping on May 19, 2009