: 1. LOGO has marketing capabilities. First of all, it is simple and easy to remember. For example, when you look at this logo and think of McDonald's, it can be associated with a special space.

2. The color matching is simple and clear, making it easy for people to remember. The colors used by McDonald’s are particularly easy to arouse people’s appetite. The color tone and logo should be closely related to the company's products.

3. The name should not be too long. If it is too long, it will be difficult to remember. A marketing trademark must be able to highlight the product. Of course, the more important thing in the early stage is to clearly distinguish the functional properties, efficacy, advantages and disadvantages of the product. Do a good job in early promotion and publicity to cover the entire network, and do a good job in online and offline promotion to popularize knowledge in the early stage so that people can see the LOGO. Just know the functions of the products involved. Whether a trademark has a marketing nature depends first on the ability to promote it in the early stage.