The pinyin of Moutai’s trademark ‘MOUTAI’ is the pinyin of Weitumax.

The English name of Moutai is ‘KWEICHOW MOUTAI’, which is the internationally registered trademark of Moutai, not the Chinese pinyin. The pronunciation of 'maotai' can be traced back to the late Qing Dynasty. It was started in 1867 when the British author William Wytoma and others compiled a phonetic notation rule called 'Wisdom Pinyin'. He used Roman letters to notate Chinese characters and created the Weishi phonetic notation. Later, H.A. Giles slightly revised it, and it was collectively called WG Weishi Pinyin.

In the 1920s, Kweichow Moutai had gone global. According to the pinyin of Weituma used at that time, Kweichow Moutai was KWEICHOW MOUTAI. On February 11, 1958, the Chinese government officially approved the modern Chinese pinyin plan. Since then, in mainland China, the Waituma Pinyin system has been gradually replaced by modern Chinese Pinyin. The pronunciation of Moutai's trademark "MOUTAI" is the Weituma style pinyin, which has been used since the beginning of the Moutai brand.

Quality characteristics of Moutai:

Moutai is the originator of Chinese Daqu Maotai-flavor liquor. It has clear and transparent color, outstanding sauce aroma, mellow and fragrant aroma, elegant and delicate, and soft entrance. , refreshing and sweet, mellow and full-bodied, long aftertaste, and long-lasting aroma in the empty cup. People call Moutai's unique aroma "Maoxiang", which is a typical Chinese sauce-flavor style.

Moutai liquor is pure, transparent, mellow and fragrant. It is composed of three special flavors: sauce aroma, cellar bottom aroma, and mellow sweetness. There are currently more than 300 known aroma components. kind. Maotai liquor has many aroma components. Some people praised it as "the flavor is drunk three times next door, and the bottle is opened ten miles after the rain." Moutai is fragrant but not bright. No spices are added during the brewing process. The aroma components are all naturally formed during repeated fermentation.