Legal analysis:

Trademark registration has the following functions:

1. Passport in the market

Trademark is the essence of corporate brand culture , and the establishment of a company's brand image is the core of what the company strives for.

Only products that have applied for a registered trademark in the relevant country or region can be sold in large stores and supermarkets in that country and region.

Companies generally need to issue trademark registration certificates for relevant brands when printing labels and packaging in printing plants or advertising in various media. In international trade, trademarks are extremely important, and international trade is inseparable from trademarks.

For administrative departments, the quality of goods and services is monitored through the management of trademarks, and necessary conditions are created for quality inspection, health inspection, and barcoding.

2. Flags in Business War

The battle flag symbolizes the indomitable spirit and the spiritual motivation to charge into battle. The battle flag represents the soul of an army. After capturing a position, planting your own flag means that it has been occupied, which is an honor. A trademark is a symbol of the spirit of an enterprise, and it is also the most direct expression of the field occupied by the enterprise's goods and services.

3. The highlight of assets

The assessed value of a trademark can increase the total assets of the company, and the higher the value of the brand, the more it can reflect the influence of the trademark and the company's Business conditions indirectly reflect consumers' acceptance of the goods marked by the trademark.

As an intangible asset, a trademark can also be converted to realize its value through transfer, licensing to others, or pledge.

4. Identification code in the eyes of consumers

Commodities accept social inspection and supervision in the market and participate in competition. This market competition is based on various factors such as product variety, quality, price, etc. Performance indicators compete, and this information is delivered to consumers through the bridge of trademarks. Use trademarks to promote goods and services, be concise, eye-catching, and easy to remember, leaving a deep impression on consumers to attract and induce their desire to "buy quickly", thereby achieving the effect of creating a famous brand and expanding sales.

5. The carrier of corporate credibility

Trademarks are not only a symbol to distinguish the source of goods and services, but also a symbol of corporate credibility and competitiveness, and a specific expression of corporate credibility. It is the satisfaction that the goods marked by the trademark bring to consumers. A trademark embodies the reputation of the marked goods and services, as well as the operators and service providers of the goods. Trademarks are the best indicator of the reputation of goods and services and the reputation of related enterprises. Trademark reputation is crucial in market competition. A reputable trademark plays a very important role in improving product competitiveness and opening up product sales.

6. Employee Medal

A good trademark and brand can bring employees a sense of honor, achievement, responsibility, belonging, mission, and growth. The feelings of consumers determine the degree to which the brand of goods and services is recognized and accepted by society, and the feelings of employees determine the cohesion and sense of honor that the trademark brand created by the company brings to the employees of the company. In other words, a brand is ultimately a relationship, and a branded relationship is a special type of loyalty and trust relationship.

7. The transfer station trademark exclusive rights pledge loan business for corporate financing uses the ownership of the corporate trademark as the pledge, and the value of the corporate trademark is confirmed through third-party evaluation. The bank adopts a flexible mortgage and pledge model to provide financing. Enterprises in need will issue loans based on a certain percentage of the value of the enterprise's trademark.

8. The shield in brand disputes

Trademarks are like shields in war. Whoever controls the trademark and has the exclusive right to the trademark is the owner of this "shield". Registered trademarks, Having exclusive rights not only protects one's trademark rights from infringement, but can also cause damage to invading "enemy forces" when necessary.

Legal basis:

"Trademark Law of the People's Republic of China"

Article 1 is to strengthen trademark management, protect exclusive rights to trademarks, and promote production , operators ensure the quality of goods and services, maintain the reputation of trademarks, protect the interests of consumers and producers and operators, and promote the development of the socialist market economy, this law is specially formulated.

Article 2 The Trademark Office of the Industrial and Commercial Administration Department of the State Council is responsible for the registration and management of trademarks nationwide.

The Administration for Industry and Commerce of the State Council has established a Trademark Review and Adjudication Committee to handle trademark disputes.

Article 3 Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service marks, collective trademarks, and certification marks; the trademark registrant enjoys the exclusive right to use the trademark and is protected by law.

The term "collective trademark" as mentioned in this Law refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.

The term "certification trademark" as used in this Law means that it is controlled by an organization with the ability to supervise certain goods or services and is used by units or individuals other than the organization to certify the goods or services. The origin, raw materials, manufacturing methods, quality or other signs of specific quality of the goods or services.

Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.