Tea restaurants (Cha Kee) are a specialty of Hong Kong’s food culture. As more and more tea shops are opened, competition is also increasing. Each tea restaurant is trying to find ways to attract more customers. This time unwire exclusively interviewed Terry Wu, the owner of Chilan Ice Shop located at 520 Castle Peak Road, and asked him to share with us how to use Ke Zhi to attract diners and increase sales.

Free WiFi adds to the trouble. In recent years, more and more people are using smart phones to access the Internet. The boss followed the example of coffee shops and introduced WiFi into the store. Since the introduction of WiFi, passers-by began to notice that some people came in specifically to discuss business online, trade stocks online, etc. However, some troubles soon appeared. Some customers only ordered a cup of milk tea and sat there for a long time, or looked at the store for a few seconds. Hours of PPS movies were not paid for, and the WiFi was even used by people outside the store, causing the Internet speed to become very slow.

The owner of the tea restaurant did not expect that opening wireless WiFi would cause more trouble

There were more problems with using passwords. In order to solve the problem, Boss Wu decided to add a password to the WiFi. Although this move is straightforward The speed problem was solved, but the long password had to be told to customers, or some customers did not know how to enter the password. In order to help customers solve the problem, the workload of employees was increased, which was not worth the gain. Customers also complained that the password input process was troublesome.

After changing to encrypted WiFi, customers also began to complain that entering passwords was too troublesome

The wireless solution happened to be introduced. Boss Wu had a friend who was engaged in network solutions and recommended him. Use a set of wireless sharing tools to introduce equipment, settings and management into the store. This plan can limit the number of hours a customer can access the Internet, and each customer has network traffic control, so that other customers will not be affected by excessive bandwidth usage by one customer.

For some regular customers, the boss will provide VIP accounts so that they can have more usage time and traffic. In addition to solving Internet access problems, this solution can also be sorted out based on the customer's Internet usage. A set of report information allows the boss to analyze the personality and interests of customers.

After connecting to WiFi, guests will see the restaurant’s trademark and usage rules. After confirmation, 20 minutes of wireless Internet access will be provided without the need to enter an additional password

Provided by a friend Wireless WiFi sharing solution, RouterGateway plus two APs, providing bandwidth management and monthly traffic reports

Twitter updates daily menus. Many store brands use Facebook fan pages to help promote, but Instead, Boss Wu chose Twitter because Twitter's real-time push effect is more practical than Facebook. Terry would take photos of the "daily menu" and upload them to Twitter every day. When customers see something that suits their appetite, they will naturally go there. There is no need to call the store to check. Some customers even ask the boss on Twitter to save lunch. Boss Wu said: "Since the introduction of Twitter, customers have become like our friends. Sometimes we will give them some free drinks or snacks to increase their sense of belonging!"

A Twitter post is posted in the store Notices to facilitate customer tracking

The boss will take pictures of today’s menu with his mobile phone every day and upload it to Twitter

Successfully bringing customers closer. Although there are currently only about 50 followers on Twitter, the boss I am very satisfied with this number of people. Taking the office as an example, as long as one colleague follows Twitter, he will bring 3-4 other colleagues down for dinner, so there are actually hundreds of potential customers. Since adding Twitter and Wi-Fi , most of the restaurants are fully booked every dining time, making the waiters so busy that they can’t breathe.

Customers can find out what special meals are available today through Twitter

They can also directly leave a message on Twitter to ask the boss to save the meal, which is very interesting

It’s so popular. Post the mainstream

The mobile phone used by Boss Wu is the first-generation Motorola Milestone. He laughed and said that the model is a bit old and cannot keep up with the trend, but it can still be used for Twitter and sending and receiving emails. Although the iPhone has many apps and is highly entertaining, he likes the customization of Android and the excellent call quality of Motorola's CrystalTalk. During the interview, the author saw that Terry was also playing Google. He said that he liked the social circle settings in Google, which was more convenient than Facebook!

To do business, you must have a personal selling point

The boss believes that to do business, you need to have a personal selling point to be successful

The author was curious and asked Boss Wu why he did it in the first place With these thoughts, Terry replied that in fact, as long as you have a personal style and do something different from others in business, it will be half the success. If you always copy others, you will only be led by the nose, so creativity is the most important thing. key. As for tea restaurants, every one in Hong Kong has similar content. How do you make customers choose you? I chose to use Twitter to interact with customers.

Old customers praise the boss for being cool

Mr. Chen is an old customer of the store

Mr. Chen, an old customer who has been patronizing the store for many years, has become a good friend of the boss. Mr. Chen also has a "VIP" account and enjoys unlimited Wi-Fi. Mr. Chen said that Terry is very business-savvy. Sometimes Mr. Chen will come to the store with customers to eat and discuss business. Wi-Fi Internet access has helped him a lot. , although he also has an iPhone 4 and a Samsung smartphone for Hotspot, he said that the connection speed of the mobile phone is never as stable and fast as Wi-Fi.

Postscript: In addition to his personal characteristics, Terry’s success is that he understands the needs of customers and his core values, and does not change the food menu indiscriminately to satisfy customers. In addition to maintaining the taste you are used to, you can also enjoy the value-added services provided by the store. The author personally believes that when doing any business, you must be clear about your core values ??and market positioning, keep close to the needs of customers, and then create your own unique selling points. It is enough. Don’t blindly follow what others have. Sometimes The added items may not necessarily be what customers need, but may make them disgusted, which is a waste.