Lancome's packaging box is based on a unified trademark pattern, that is, Lancome's rose pattern and font. The packaging design of the same product is based on different colors, water lines or different modeling structures, such as platinum gift boxes and pink gift boxes for skin care products and cosmetics. Although the colors and styles are different, the printing method of brand logo has never changed. There are similarities and differences, differences and similarities, diversity and a sense of wholeness.
Due to the intensification of competition in the cosmetics market, manufacturers are investing more and more in cosmetics packaging. Middle and low-grade cosmetics, in order to meet different needs, the capacity of packaging containers is diversified, which is convenient for consumers to choose; For high-end products, small-capacity packaging is used to meet the needs of low-income people, especially to meet the curiosity of young girls. Therefore, different packaging containers can meet different consumption levels.